Running your holiday let on Smoobu? You can connect it to a Boostly direct booking website and start taking commission-free reservations without changing your existing setup. This guide explains what the Smoobu and Boostly integration delivers, which hosts it suits, and how the connection is established.
Why Smoobu Users Add a Boostly Website
Smoobu is built around accessibility. The platform makes property management approachable for individual hosts and small operators who want reliable channel management and automated guest communication without the complexity of larger enterprise systems. It is a popular starting point for hosts who are new to managing multiple properties or multiple OTA channels.
As hosts grow their operations and develop a more deliberate direct booking strategy, some find that adding a purpose-built direct booking website to their Smoobu setup is the natural next step. Boostly builds those websites. When Smoobu is connected to your Boostly site, your availability, pricing, and property details pull through automatically, and guests can book directly with you from a professional website on your own domain.
Every direct booking made through your Boostly site means no commission paid to Airbnb, Booking.com, or any other OTA. Over time, as your direct booking percentage grows, the saving in commission costs becomes a meaningful part of your revenue.
What Is Smoobu and Who Uses It?
Smoobu is a vacation rental management platform used by individual hosts and small property management businesses, primarily in Europe and the UK. The platform covers channel management with connections to Airbnb, Booking.com, Vrbo, and other OTAs, automated guest messaging, a unified calendar, a built-in booking website, and integration with dynamic pricing tools.
Smoobu is known for being straightforward to set up and easy to manage day to day. The interface is clean and the learning curve is gentle compared to more complex platforms, making it a good choice for hosts who want to move beyond managing everything manually without investing months in platform training.
It is particularly well used by hosts managing between one and ten properties who want solid channel management, consistent guest communication, and a simple direct booking setup without the overhead of a large enterprise system.
What the Boostly and Smoobu Integration Does
The connection between Boostly and Smoobu uses a direct API. Once it is live, the following happens continuously and automatically:
- Live availability: Bookings confirmed in Smoobu or on any connected OTA update your Boostly website calendar immediately.
- Real-time pricing: Rates set in Smoobu, including seasonal adjustments and minimum stay rules, display correctly on your Boostly website.
- Property content: Descriptions, photographs, and amenity details from your Smoobu listings populate your Boostly property pages automatically.
- Booking feed: Reservations made through your Boostly site go directly into Smoobu and block those dates across all connected channels instantly.
- Guest communication: Smoobu automated messages trigger for direct bookings just as they do for OTA bookings, giving guests a consistent experience.
Once the integration is live, no manual input is needed to keep the platforms in sync.
Who Benefits Most From This Setup
Hosts who are ready to build a real direct booking channel
Smoobu includes a built-in booking website as part of its subscription. For hosts just starting with direct bookings, it provides a functional entry point. When you are ready to invest more seriously in direct bookings, whether by improving your conversion rate, investing in SEO, or building a site that reflects your brand more professionally, a Boostly website is the upgrade. Your Smoobu account stays in place as your operational hub, and Boostly becomes your guest-facing brand home.
Operators growing beyond basic channel management
Hosts who start on Smoobu for its simplicity and grow their portfolio over time sometimes find they want more from their direct booking channel than a bundled website can provide. Boostly works alongside Smoobu rather than replacing it. You keep your Smoobu channel management and add a higher-converting, professionally designed direct booking website on top.
European and UK hosts looking for a direct booking presence
Smoobu has a strong user base across Europe and the UK. Boostly's roots are in the UK market, and many Boostly clients are UK-based holiday let owners who operate alongside European OTA channels. The combination is a natural fit for operators in this geography.
How the Connection Works
- Your Boostly project manager configures the API connection between Smoobu and your website during the build.
- Your Smoobu properties are mapped to your Boostly property pages.
- The booking widget is integrated into your property pages so guests can book without leaving your site.
- The connection is tested before launch to confirm that availability, pricing, and content are syncing correctly.
- Your website goes live, fully connected to your Smoobu account.
Existing Boostly clients switching to Smoobu from another PMS can have their integration updated without losing their existing website, domain, or content.
Feature Summary: Smoobu and Boostly
| Feature | What It Means for You |
| Real-time calendar sync | Availability on your Boostly site updates instantly when any booking is confirmed in Smoobu or on a connected OTA. |
| Accurate pricing | Smoobu rates, seasonal pricing, and minimum stay rules show correctly on your website at all times. |
| Two-way booking sync | Bookings made on your Boostly site push to Smoobu immediately and block dates across all your channels. |
| Consistent guest communication | Smoobu automated messages fire for direct bookings exactly as they do for OTA bookings. |
| Single management point | All listing content is managed in Smoobu and reflects on your Boostly website automatically. |
| Commission-free direct revenue | Every booking through your Boostly site is yours in full with no platform fee deducted. |
Frequently Asked Questions
Does Boostly integrate with Smoobu?
Yes. Boostly has a direct API integration with Smoobu. Availability, pricing, and property details sync automatically between the two platforms in real time.
Can I keep using Smoobu's built-in website alongside Boostly?
Most operators who move to a Boostly website use it as their primary direct booking channel and stop actively promoting the Smoobu built-in site. Having two direct booking websites for the same property risks keyword cannibalism in search engines. Your Boostly project manager can advise on the best approach for your setup.
Will Smoobu automated messages still work for direct bookings?
Yes. Bookings made through your Boostly website are recorded in Smoobu as standard reservations, and your automated messages trigger for those bookings just as they do for OTA bookings.
How long does it take to get the site live?
Most Boostly websites are live within 35 days. The Smoobu integration is set up during the build.
Ready to Connect Smoobu to Your Boostly Website?
If you are using Smoobu and want to add a professional direct booking website to your operation, Boostly makes the process straightforward. Your Smoobu account stays exactly as it is. Your Boostly website connects to it, gives guests a seamless booking experience on your own domain, and earns commission-free revenue with every direct reservation.
Book a free call with the Boostly team to find out what your website could look like.
Visit boostly.co.uk or book at calendly.com/d/dw9-6sh-zjn
Boostly integrates with 27+ PMS platforms including Smoobu, Guesty, Hostaway, Hostfully, OwnerRez, Hospitable, Lodgify, Uplisting, Zeevou, Tokeet, SuperControl, eviivo, Rentals United, and more.