direct bookings

why you should opt out of risk free reservations

Risk Free Reservations: Why You Should Opt Out Of The Booking.com Scheme

Booking.com have been rolling out Risk Free Reservations for a while now. Whilst these might seem like a great idea, they can trap property owners into accepting some major setbacks in their direct booking strategy. Here’s some more info on what they are and why you should opt out. What are Risk Free Reservations? As …

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airbnb have acquired hotel tonight - this is what experts think about the merger

Airbnb: Industry experts share their opinion on the Hotel Tonight merger

Airbnb announced at the start of March that they are acquiring Hotel Tonight. This merger will change the way both platforms operate. It also indicates some interesting trends in the hospitality industry and suggests AirBnB has further aspirations to compete with OTAs. Skift have an excellent post about what all this means. I have also …

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Google Reviews are set to overtake - follow these tips to make sure you benefit

Google Reviews: How To Prepare For Their Dominance Online

Google’s reviews platform has brought it in direct competition with TripAdvisor. Though the latter is still the most popular review site on the internet, Google Reviews are primed to take the top spot. So what is causing this? And, most importantly, how will it impact on your online marketing strategy? Why are Google Reviews are …

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5 creative ways to come up with blog ideas

Blog Ideas: 5 ways to come up with creative posts

Blogs are a fantastic marketing tool for hospitality businesses. By keeping a regular blog you can show your audience how much of an expert you are about your business and the area you operate in. It is also a great way to develop a personal bond with previous and potential guests. Unfortunately, coming up with …

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website popups are a great way to drive more bookings and social media followers and newsletter subscribers

Website Popups: How To Effectively Use Them

Website popups are an excellent way to catch the attention of visitors to your site, but some precaution needs to be taken. You don’t want them to drive users away from your website, but you do want them to encourage them to book with you. They can also be great tools for building social media …

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How will airbnb commission change affect you

AirBnB New 14% Flat Rate Commission Changes: How They Will Affect You in 2019?

After plenty of speculation, AirBnB are now rolling out their commission changes. You can now opt to charge guests a service fee of up to 20%, with 3% coming out of your rate – or build the rate into your price. This means that guests will not be charged the “service charge”, however, you will …

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How to book direct with mark Simpson of boostly

5 Ways to Boost Direct Bookings for Small Hospitality Businesses

Direct bookings – every hospitality business wants them. Online Travel Agencies are great for picking up new customers, but they also take a cut of your rates. With pricing parity policies now in place on most of the major OTAs, it isn’t as simple as offering cheaper rates for direct bookings. You need to work …

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Influencer Marketing for Hospitality Brands: What You Should Look Out For

Influencer marketing is an excellent way to gain more direct bookings. By working with influencers, you can tap into audiences before they’ve even started searching for accommodation. With content available in just about every niche going, finding the right individual to work with has never been easier. Influencers are often cheaper than other forms of …

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Google My Business Listings display reviews, so make sure your guests are happy and leave great ones

Google My Business Listings: How to optimize them to improve bookings

Google My Business Listings are a fantastic tool for driving more business to your property. They act as the front window for your business on Google. Aside from the information you put in, they also display reviews and allow guests to book directly from the search engine. If you haven’t already claimed your Google My …

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chat apps for hotels short term lettings are a great way to modernize modernise your business in 2019

Chat Apps: How to get ahead of the curve

Chat apps are a growing space for marketers, and the opportunities for hospitality businesses are endless. Particularly popular with younger customers, they allow you unique opportunities to communicate with guests and market your business. Here are just some of the ways using chat apps can help you increase bookings and improve guest experience. Communicate directly …

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