How to grow and scale your business

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Transcript from the Episode

[00:00:00] Mark: All right. Welcome everybody. Good morning. Good afternoon. Good evening. Welcome to the boostly podcast. And I've got some very, very, very special lined up today. If, and when you are tuning in live, leave a hashtag live in the comments and let us know where you are in your hosting journey. How many properties do you have now and where.

[00:00:18] Mark: Do you want to go leave that in the comments, even if you're watching on the replay, leave a hashtag replay. And again, the same question to you. This episode is a very special one off it's called masters of scale. We are streaming live all over the channels, and I want to get as many people involved as possible.

[00:00:34] Mark: We've got four people on the call with me and. All four people are at different stages of their hosting journey and we are gonna pluck out the tools, the tactics and the tips that they can pass on to you. So that will help you grow. All right, let's get started. All right, everybody, as you can see is on the screen.

[00:00:52] Mark: We've got, uh, four amazing guests with me today. We're gonna start with Liam and go Ryan Daniella and Josh. So li can you give us, uh, a couple of minutes or just a minute, just to give a quick introduction to who you are, where you are in the world and how many properties you've got, and then we'll dig into some questions.

Introducing Liam

[00:01:07] Liam: Sure. So I'm Liam. I'm from Norridge in the UK. My business ginger gold limited started about three years ago. Um, started with rent to rent and, uh, moved on to management and, uh, gradually grew to 15 properties. So, uh, anybody here in the east of England, please reach out to me and, uh, say hello.

[00:01:27] Mark: Amazing.

[00:01:27] Mark: Right, right. Moving on to yourself. Just a quick intro. Please let us everybody know about.

[00:01:32] Ryan: Yeah, Ryan Luke from the Luke capital group, I, um, turn behind the property late 2018, early 2019 currently have in excess of 300 units and, um, operating in multiple countries now as well. So spend a lot of time in Dubai, which is kind of where the main hub is.

[00:01:51] Ryan: And, um, and then obviously spend time in the UK as well.

[00:01:54] Mark: Amazing. Daniel, let.

[00:01:57] Daniella: Hi, my name is Daniel I'm Italian and I live in Marve. We have, uh, 88 properties, uh, located in the school apartments. Marvea on nave beachfront, and we, I run the business together with my, uh, husband VI chance. And we've no great, uh, scaling

[00:02:15] Mark: plants at the moment.

[00:02:17] Mark: Amazing. Thank you very much. And we've got fresh newbie right down there with us. Uh, Josh, welcome. Just a quick introduction to who you're at and why you got into this industry. More, more importantly, please.

[00:02:28] Joshua: Thank you very much. So my name's Joshua, uh, I've joined Luke capital group. My background was predominantly in the motor trade for a number of years.

[00:02:36] Joshua: Um, and I just basically wanted to free up a lot of time, get a bit more balance and stability my life. So I took this, uh, opportunity with Ryan Luke, and now I have my own franchise as well. So, uh, exciting stuff going ahead.

[00:02:49] Mark: Nice, brilliant. And this is this right in thinking this is your first podcast.

[00:02:53] Mark: Interview Josh. It is indeed. And he found out about it three minutes ago. So thank you very much for being part of it. That's no problem at all. You welcome to get you involved. Okay. So what we're gonna do, uh, we're gonna do it. It's like a round table. So I'm gonna ask questions and we'll go to different people from different hosts in their journey, just to sort of give answers because the answers that Josh gives will be different to what Liam or Danielle or even Ryan will give.

[00:03:15] Mark: We've got somebody at all different. Of their hospitality journey. And let's say the goal of this podcast is to get tweak out the tactics and the tools, but most importantly, the tips. So Liam, we'll, we'll start with you first, buddy. What I would love for you to do first and foremost with your, your journey.

[00:03:31] Mark: So you 15 properties in, can you just tell me the, the markup of what you've got, for example, how many of those are rent to rent? How many of those are on the management model? Do you have any buy to lets like what's the sort of makeup of, of your portfolio that you.

What is everyones journey and their current units?

[00:03:44] Liam: So it's about 50, 50, we've got seven of ours are rent to rent and the eight are management.

[00:03:51] Liam: And, uh, yeah, we just sort of scaled a little bit at a time. So we didn't want to put all of our eggs in one basket for rent to rent cuz as you get those, obviously, uh, you know, the opportunity goes up, but so does the costs, so balancing up with some management just made sense and uh, we aim to continue to grow that.

[00:04:10] Mark: Amazing. Lovely. So, uh, Daniela, we, you've got 88 down over there in, in Spain, in Mabe. How does what's the makeup of, of your portfolio? Again? Same sort of question, but to yourself,

[00:04:22] Daniella: We started off back in 98, um, as real estate brokers and holiday rentals has always been part of, uh, normal real estate here in Marvea, whatever you had left, uh, empty in the holidays, you would rent then in, uh, 2009 with the other crisis.

[00:04:41] Daniella: Um, we took over 15 units that were purely, uh, for holiday rentals. And from 15, we grew to 30 in a year, all, uh, all in the same building by word of mouth. And then in 2013, another agent, um, decided to retire and gave us his, uh, 40 properties. So overnight we had 70 properties. Those were the worst six months of our life because, uh, we nearly got.

[00:05:10] Daniella: Crazy and nearly divorced over that. Uh, but then beat by beat. We started bringing in, um, software and, uh, we then gradually, uh, scaled up to the 88 properties we have at the moment.

[00:05:26] Mark: Amazing. Okay. Ryan moving to yourself, obviously we're over 300 properties is gonna be hard to break down the full portfolio, but what was like your, your journey coming into it?

[00:05:34] Mark: So the first sort of load of properties that you got, and then how did it grow and scale to, to where

[00:05:39] Ryan: you are? Yeah. So I, I actually, initially the first deal was a lease option that I pulled off by chance. I didn't really know much about it, but, um, managed to pull that off. And, and then I bought a couple of properties using investor money on the sort of buy refurbish refinance method, but it was.

[00:05:57] Ryan: Falling into rent, labor arbitrage that really exploded the portfolio. Cuz I could see how quickly you could move with that strategy acquired 21 properties in the first seven months, um, using that strategy alone and then basically put a lot of systems and processes in place to, you know, scale that even further.

[00:06:17] Ryan: But I think now I've got, I do have quite a lot of bios and I do have some HMOs as. Uh, slowly but surely I'm coming out of them. I'm I'm getting rid of the tenants and I'm turning them into short term rentals. I think, um, around 20, 20 COVID time, I put a lot of them into rentals, just cuz we had no idea what was gonna happen on March the 26th.

[00:06:38] Ryan: So I took a decision and, and I'm trying to get those back into the short term mental portfolio. So we've got a nice mix, but predominantly I would say 80, 80% of the portfolio now is short term short term rentals. Bit of a scary stat for some people. My rent role is well over a million CRI a year. So , uh, you know, when you're looking at kind of the rent arbitrage model, that's, that kind of gives you a bit of an idea of, um, where, where we stand right now.

[00:07:08] Ryan: Wow. Okay.

[00:07:09] Mark: Yeah. So, uh, this is where I throw open the, the question to the people that are tuning in live with us right now. So if you're live or on the replay, let us know. Where, where are you in your journey? Are you starting out like Josh we're down here or are you got 2, 3, 4, 5, watch the makeup, um, which is more importantly, uh, of, of your portfolio.

[00:07:27] Mark: Okay. So next coming. Uh, the, so the next things that I wanna dig into is the tools that you're using behind the scenes, because the tools that say Joshua's going to be using may be different to, to Liam, et cetera. So, um, Josh seeing it, you are fresh and you you're just starting out. Um, what have you implemented into your business in terms of the tech stack, the, the, the tools that you are using behind the scenes?

[00:07:50] Mark: Cause it'd be interesting to see what somebody starting out has compared to the others that are in the. Well,

[00:07:56] Joshua: the honest answer is, um, sort of piggy back off the back of the franchise model. You see? So all those systems are in place already in terms of actual operational aspects of the business. So that's kind of been taken away from me so I can, you know, solely, um, focus on scaling now.

[00:08:12] Joshua: Getting out the, on viewings, putting in offers, you know, subsequently getting them accepted. And then of course, you know, staging the properties and getting them live. Um, so, you know, mine's more purely actually just scaling, getting the right properties, you know, focusing on staging them in a timely manner.

[00:08:27] Joshua: And then of course getting them live and then the operational procedures will be handed over to the ops team, um, via the franchise model. So I don't have, um, any of the, the problems that typical people might have, um, should they have, um, gone at it, their. At their own sort of pace, um, you know, from the ground up, I've kind of got that foundation already.

[00:08:46] Joshua: So, uh, that's, that's kind of alleviated a lot of the responsibility from myself.

[00:08:51] Mark: Nice. Let's just keep it back with yourself for a second. So obviously like coming into the industry and there's so many different ways to do so obviously, uh, we'll talk about RAL, explain about the franchise model later on in, in the chat, but for yourself coming into it, uh, you could have gone it yourself, but what was the appeal of coming in and onboard as part of a franchise that is already set up compared to like, say doing this.

[00:09:10] Joshua: Yeah. So I've been an employee of Ryan's for, for a number of months now. And, um, I've been, you know, heavily involved in the management acquisition side of the business. So I've seen how , how much goes on. Um, and again, there's quite a lot of pressure that can come with that and it can be overwhelming at times, you know, um, especially when I'm sort of the direct contact, um, between the sort of owner and ops.

[00:09:34] Joshua: So I think, um, when I sort of witnessed that sort of overwhelm, um, that kind of. Kind of got me thinking, Ooh, maybe the franchise model is the best route. And again, that will facilitate growth exponentially and I'll still be able to remain focused on, uh, on the company's vision as a whole as well. Um, so that's what, what sort of

[00:09:52] appealed

[00:09:53] Mark: to me?

What tools are our guests using to help run their businesses?

[00:09:53] Mark: Amazing. Thank you very much for that. Okay. Li well, come to yourself. Um, so obviously you you've been doing this for, for a while now, 15 properties on board. Um, and this'll be interesting to anybody who say mob maybe more than five or 10 properties that, that are watching or tuning in. What have you implemented behind the scenes that have made your life easier?

[00:10:12] Mark: So the tools, the tech stack, what have you got that's that's there that's really helping you. So

[00:10:18] Liam: specifically, obviously you start off with maybe on the channels, like booking.com and Airbnb. For me, I had to get a channel manager in, straight away from sort of two properties had to get channel manager in.

[00:10:30] Liam: But the difference when you get to sort of five or six, the, the key bits of tech that we now rely on are things like breezeway. So that's the kind of operations management of the day to day cleans the maintenance, um, And just get messages to people. So things like slack, uh, works a lot better. When, when we first started, we was using things like WhatsApp and just, just phoning people.

[00:10:52] Liam: As soon as you've got more than a few properties that starts to get more difficult. So having slack and the correct channels for each property really, really make a difference. Um, I mean, other than that, the time that you may have got at the start or the time that I had, certainly at the start of checking prices and doing some of the day to day routines, uh, you start to rely more heavily on software.

[00:11:15] Liam: So automated messages via the, uh, channel manager that is really helped. And one, one other thing which is really helped is, is dynamic pricing. It just means that the headache of having. Forecast and, and to change prices that has been a big game changer to allow us to concentrate more on, uh, properties and, uh, you know, guest experience and, and scale.

[00:11:39] Mark: So, um, one thing that's interesting to me, especially about doing this, this style of podcast is that we've got Liam in the UK based outta the UK. And obviously he's using all these tools and tactics and whatnot. Now, when it comes Danielle to Spain and the, the, the, the tools that are available to you as being a, a host in a total different country, I mean, I've lived in Spain and, and I've seen it firsthand at how different it operates on a hospi hospitality level or just on a business level compared to other areas of, of the world.

[00:12:07] Mark: What have you able to put into practice when we talk dynamic pricing? Is that available to you in my bay? Or like all, all the other things like Liam was talking about with breezeway and stuff. What, what tools have you implemented into your business that is helping you on a, on a day to day? And what do you not have access.

[00:12:23] Daniella: We have access to all the tools we have, like breath away, our DNA, uh, beyond pricing, all these, all these companies operate in Spain because most, most of them have their offices in Barcelona. But down here, uh, we do hospitality in a different way. Everything is much more personal, especially in a small town like Marvea.

[00:12:43] Daniella: So for example, of the eight properties we have, I. All the owners on a personal level, as well as on a business level. And I know let's say 50% of my clients. On a, on a personal basis. So what we use is, uh, PMs and channel manager, a brand new website that is being built to boost our direct bookings, um, from a guy I can't remember whose name it was.

[00:13:08] Daniella: Oh yes. That was booth list. It's right here. And, uh, that is going to be launched next week, just in time for the shortest award. We'll both nominate it too. And. For communication with staff. I love WhatsApp. I find WhatsApp. Amazing. We have a WhatsApp group, Ben chance, and I do the thinking and running. I do more the booking side customer relation, and he does the operational side, but to communicate to the cleaner with the maintenance.

[00:13:39] Daniella: Everything is done in the WhatsApp group, a client, ask me for something, uh, give me extra lean. And I put it in the group. What cleaner will pick it up and just reply done. So we know that everything is done and everything is been taken care of. And also with clients, I use a lot WhatsApp and, uh, Facebook message.

[00:14:01] Daniella: They are great for communicating and it's quick. And people have an idea that if they communicate with you on these, uh, on these channels, the, the relationship is much more personal. They, they feel they're special. They feel they're more looked after than if they get an automatic message. Uh, we use automatic message of course, uh, for when they pay the balance, uh, or they pay the deposit or we send one out, uh, two days before to remind them that they have to come on holiday.

[00:14:31] Daniella: And if they want to book like a transfer a day trip or something else, and then another automatic message two days after they leave to us for the day. Wow. These are the only automatic message I sent.

[00:14:43] Mark: Amazing. So, um, very quickly then Daniel, pat, back to yourself, how many members of. Do you have, and how many members of staff are in that WhatsApp group?

[00:14:51] Mark: This is something that I am intrigued with.

[00:14:53] Daniella: Okay. That's VI and I doing the thinking that and the, and the management. Then we have five cleaners, four maintenance guys, and my mother who is the queen of everything. Yes. So everything is very familiar, very. And the member of the staff have been with us for ages.

[00:15:12] Daniella: We take very good care of them, but, uh, I think we, we have a section to talk about that later.

[00:15:17] Mark: Yeah, definitely. Okay. So we've gone from 12 members of staff, AA properties, WhatsApp group, right. How does your model look obviously with over 300 properties? I assume you're not all in WhatsApp groups. Like what's like, what's the sort of the makeup of, of where.

[00:15:31] Ryan: No. Yeah. I mean, um, WhatsApp actually became a, a massive headache for our business early on, probably around the 50 property mark, cuz we felt messages were getting lost. Uh, you know, WhatsApp groups can get quite busy and um, important stuff was getting lost. So we have a multitude of systems that, that link up from, you know, channel managers to sort of guest apps into, um, payment process.

[00:15:57] Ryan: Cleaning apps and, um, and then obviously your communication channels as well. So all of that combines and then it limits the amount of people I need on behind the scenes to operate them. Although I still have, you know, quite, quite a team of people and it makes it easier for us to be able to, to focus on, you know, scaling and, and still delivering that message.

[00:16:19] Ryan: I mean, it would be now an impossible for us to do the personal touch on every single guest in the portfolio. But I also think. You know, down at Marba is it's a different type of, of guests than your regular contact to stay through the week. For example, that they just wanna check in, check out. They don't really want bothering.

[00:16:36] Ryan: So the automated side of things works quite nicely for us. And, um, you know, same in Dubai. Dubai's probably, um, a bit different. That is probably more like the, the sort of Marba or holiday guest, uh, in the main, there there's a side of Dubai, which we. Um, without using any of the booking channels and, um, that's a different market altogether, but for the tourists, again, the way that it's, it operates with people dropping in middle of the night with flights and things like that.

[00:17:05] Ryan: We seem to, you know, get quite good reviews on the whole automated process of, you know, getting them in, getting them out. And I think the main thing for, for us is making sure that everything's protected and verified, which is where we spend a lot of our time. We make sure that the guests are all what we call pre-checked in before they, before they stay.

[00:17:23] Ryan: So, you know, we've got ideas, we've got deposits, uh, we've got contracts signed, they get access to their guest app. We know they're gonna get the code books and the information. So the whole process is. It's quite seamless. I think the only time we really hear from a guest is when they actually check in and there's a problem.

[00:17:41] Ryan: So, you know, the boiler's not working or, um, air con's not working or something like that in the main, we don't really hear from them if everything, if everything's pretty smooth and, and there's no problems. And that's where the kind of guest team come in. So

[00:17:55] Mark: what, um, what guidebook, what app are you using behind the scenes there?

[00:18:00] Ryan: So going back to, uh, get, do. So I've plugged that back in. I used it, uh, a long time ago and then, um, I moved away from it and then we came we've we've, we've come back to that this year. So it gives you a. Yeah, pretty nice face sharing. It does a lot of stuff behind the scenes, which, which keeps it fairly seamless for

[00:18:19] Mark: us, which is good.

[00:18:20] Mark: So due for those who don't know, D U V E you used be called wish box way back then. Correct. And then they rebranded, um, I've been on both ends of it. I've used it as, as a host and I've used it as a, as a guest. And I, I do, I do like it. I definitely wanna get the team back on for another call. We did a call with one of our team way back when, so that's, that's get, do, uh, so li let, let's move on to.

[00:18:40] Mark: Um, first and foremost, we've got, um, eight, a properties, 12 members of staff. What's what's your setup of the business with, with, with 15 properties. What's what's your, what's the makeup of your staff and how do they break down?

[00:18:54] Liam: Yeah. So at the moment, there's me, my business partner, uh, we've got a team of cleaners.

[00:18:59] Liam: Uh, we've got somebody who does our social media and we've got an admin virtual assistant as well. Uh, we've got a new virtual assistant about to start, who is gonna be doing, uh, guest communication and kind of take over on the operation side. So that's, that's kind of our setup, but, and, uh, I know, uh, Ryan's gonna like this and I know you like it as well, but we read clockwork not too long ago.

[00:19:21] Liam: And really we are looking at the business. In four sections. One is awareness and marketing, which is really Donat. He's a, he is a photographer by trade and he does all the, the marketing conversions, which is really the sales. How do. Talk to guests, you know, the ones who call up and, or need big contracts, that side of things, which is myself delivery, which really is where our team of cleaners, uh, you know, the maintenance people on that side of things covers.

[00:19:47] Liam: And then the cash flow at the end, which we class really is admin, which, where we're doing the reports for all of the owners and that side of things. We're trying to get one person in each one of those roles to be able to grow the company as we go. And that certainly helped a lot, both with. Sorting stuff, which comes in tasks in your head.

[00:20:06] Liam: And lot of tasks come in being in, uh, hospitality in certainly short term rental. And that's really helped with sorting those tasks into boxes. And, um, yeah, it's kept things really smooth, really. I mean, there's, there's always bumps in the road, but we know which area we always need to fortify at any one time.

What do things look like day-to-day for our guests?

[00:20:25] Mark: Amazing. Okay. So we've got lots of different. Styles and tools and things in place. And I think the one thing that I wanna delve into next is the day to day. So now that you know, we've got, obviously Ryan has got team members and staff, and like everybody's got staff members, obviously Josh starting out, you're at the very beginning of, of your journey.

[00:20:42] Mark: So I wanna start with you, Josh. What, what is your day to day looking like at the moment you've got the one property board, obviously it's a little bit different because obviously you're part of a franchise model. So a lot of things have been sort of plugged in for you, but what, what does your day to day look like at the moment?

[00:20:55] Mark: And then we'll, we'll move around the.

[00:20:57] Joshua: I was gonna say a lot of renovation work on that first project to the other. So I was, uh, fully consumed at first, uh, to the extent of actually physically being involved in the renovation work, which was a massive mistake. Um, but, uh, apart from that,

[00:21:12] Ryan: I told them, so I told them so, but they don't listen.

[00:21:15] Joshua: It did indeed. It did indeed. And, uh, The best decision you ever made was, you know, uh, employing, um, laborers, um, you know, respective painters and decorators to actually get involved. And again, we can just focus on scaling. So I would say my, my day to day routine would be, you know, getting up in the morning, um, you know, first thing or run about half five.

[00:21:34] Joshua: Um, and then I would focus on our business, certain aspects of that initially then go to work. And then it's my time to actually be focused to lose capital group as a whole. And then in the evening, I do try to, again, sort of, you know, designate around about an hour to two hours on the business again. And again, it's just a case of, you know, moving it forward.

[00:21:53] Joshua: In the case of this last property, you know, it was imperative to get it live as soon as possible, you know, every day's a potential cash flow day. So, um, we're at the point where, you know, WiFi's been delayed, we need to get a dongle and that sort of thing. So plenty of hurdles and, um, you know, learning curves from that.

[00:22:09] Joshua: Uh, but yes, I would say that would be my typical working

[00:22:12] Mark: day. Amazing. Okay. We'll move to, to back to EMC and then we'll go Daniella and Ryan. So, Liam, what does, uh, what does your day to day look like at, at, at the moment, obviously with the business and obviously trying to clockwork your way out of it and all your things you're doing.

[00:22:25] Mark: How does like a typical day to day look for yourself now?

[00:22:30] Liam: So day to day for me is really depends on the day to be a list. It depends as long as nothing goes wrong, then, uh, it pretty much starts with check the messages in the morning, set up the team, make sure you know, the days are okay. And then, uh, I take my little boy to school every day, which is quite cool.

[00:22:47] Liam: That, uh, is one of the reasons that I left my full-time job. So I get to, uh, spend some time with him. And then after that, really, it depends on which day the, the busiest days is Monday and Friday. Um, other than that, a lot of the time, then it's not really being so much hands on unless we're onboarding a new property.

[00:23:05] Liam: Um, it really just depends on the, the day I would say so. Um, certainly, certainly it's nice to have some freedom and it does mean we can concentrate on actually, you know, designing systems within the business and. Doing that side of things. Now we are a big enough stage to have some people to, to cover the day to day messages.

[00:23:25] Liam: And then other times something will go wrong and that's me who goes out and, uh, and sorts it, whether that's a, uh, you know, sort of property, like you say, with a boiler problem or something like that, we, we I'm in the business now. I'm far enough away from, you know, the day to day, but if something goes wrong, then definitely getting involved basical.

[00:23:46] Mark: Okay, lovely. Right. Daniela moving down to yourself. And obviously every business is different and everybody works in different ways, but what is your sort of day to day involvement now into the property? Looks like 12 members of staff, but how's your day to day looking.

[00:23:59] Daniella: I wake up in the morning and I open the laptop and see what life throw at me.

[00:24:05] Daniella: Um, WhatsApp calls, uh, messages. I reply to all the emails, a lot of people, uh, some people will direct on the website, but the majority of people, uh, they write an email. Daniella, what do you have for these dates? Uh, or I want to come on holiday. What do you have? What do you suggest? Um, Again, it's very, very different.

[00:24:26] Daniella: Then I try this computer work is seven 30 till nine, then I'll try to do an hour and a half of yoga. Uh, then I prepare, uh, the envelope with the keys, uh, for, um, for the day we have in order of between five and 15 check in every day. So we have a 24 hour reception, uh, man reception. So we prepare envelopes keys with welcome letters.

[00:24:51] Daniella: People go to reception, register themselves. And then check themselves in. And I usually see them either the same guy or the following day, because usually they have to pay the balance and, uh, I want to see them all anyway, personally, either I see them in the apartment or I see them around the pool. Then I go around the pool.

[00:25:07] Daniella: I have a coffee in the pool bar and I talk to people. For example, today I have this and then in the afternoon, uh, I will go back there and see the people that arrived, uh, now at the, at midday. All the way, all, all throughout the day, I check my emails. I check my messages. I reply to people, uh, by mobile phone or I sit down and, um, and open the laptop, uh, on one of the tiny Bal.

[00:25:32] Daniella: If there is one, uh, empty for me, which is not at the moment. So I end up sitting in

[00:25:37] Mark: coffee shops. We are, and here we are. We have you honor, which is really interesting, uh, to me. And, you know, I think it'd be interesting to, to Ryan as well. So we're gonna come to you next. So like obviously now over 300 properties, you haven't got the opportunity to go and sit with your guests in, by, by the pool and whatnot.

[00:25:54] Mark: Cause there's so, so many. So how, and. uh, does a day look like for yourself? Have you been able to properly clockwork your, your way out the business or do you still get, get dug in and stuck in as much as possible?

[00:26:07] Ryan: Um, I think I. I don't look in with ops and I don't get stuck in with acquisitions, uh, to, to, you know, I'm not doing viewings.

[00:26:17] Ryan: I haven't viewed it properly in, in a few years now, I would say I'm kind of the numbers guy and the work on the business guy now and made it that way. Cause I think that's the only way you can truly scale. So I get up with 4 35 still and, um, kind of do a bit of, you know, working on myself a bit. I like to learn something new, every.

[00:26:36] Ryan: So I kind of do that. And then I'll look at the numbers, uh, very much in, in sort of the accounts and, and looking at the numbers all the time, looking at what bookings have come in overnight and just having a, a general look around the business financials. And then I go to the gym for a couple of hours.

[00:26:51] Ryan: Um, I love getting my, my health and fitness in, and then depending where I'm at, it depends where, you know, I'm in Dubai or I'm in the UK. I tend to get in the office and then I'm more just in the office, do my own thing, but allowing the team to just crack on. And I like to. I do like the idea of the clockwork approach, but at the same time, I like to keep my finger on the pulse.

[00:27:10] Ryan: And I think you've gotta be in the business a bit to do that. So whilst I don't actually do the op side of it, acquisition side of it, um, you know, or the account side of anything like that, I will be, you know, asking questions. I spend fair bit of time in the marketing department. Uh, I do like market. And I spend a fair bit of time in there, just again, creating ideas, thinking of how we can generate more leads, looking at the Facebook ads, all that sort of stuff.

[00:27:35] Ryan: And, um, naturally just trying to work on the business and push it forward. But, you know, I could quite easily go away for six weeks and turn my phone off. And I know that every department would. Move forward. I wouldn't, you know, I'd come back to a business that has grown and I think that's a great place to be in.

[00:27:52] Ryan: I still like to verify all the numbers on the acquisitions, uh, especially the assets purchased the rental stuff. I think the team have got a pretty good handle based on the training that I deal with. Um, On that side. Um, that is one thing I do do, I do a lot of training wherever I am in the office. I've got whiteboards all around and I'll, you know, be, be training the staff in the same in Dubai.

[00:28:13] Ryan: When I go there, I'll do you know, half an hour, an hour here and just training the staff all the time. And then on the, on the asset side, I like to have. That my spreadsheet filled out, uh, and what they wanna offer and where the datas come from. And then I'll give it a once over and say, yep. Okay. We can, we can offer that.

[00:28:30] Ryan: And, um, and that works quite well. So all in all, I've, I've learned the hard way from trying to do it all myself and run around like a headless chicken. And I think one thing I've seen off, um, Coaching people over the last few years as well is they do tend to get that 10, 15 mark a bit where Liam is now.

[00:28:51] Ryan: And if they're not careful and they don't move themselves out the business, they'll probably never scale much further. They really need to put other people in play so that they can then focus on working on the business and grow it, systemizing it, and moving it forward and coming up with new ideas and, and new revenue streams, and just trying to be more efficient.

[00:29:11] Ryan: With either your costs or also, you know, how, how you can, you know, we, we're putting a lot of time and effort in now last year, we've been putting a lot of time in the SEO, our website, our development of that, because that's the long term game for the business. So I kind of that that's my day to day, really.

[00:29:28] Ryan: And the fact that I've got my amazing team looking after the day to day of what most people would have as a short term mental business that's taken care of. So I can spend my time, you know, growing the business.

[00:29:40] Mark: Nice. Okay. Let's bring it right back to number one. And we're gonna start with Josh and then we'll, we'll move around the room.

How did our guests journeys begin?

[00:29:46] Mark: So the first property now, obviously this is fresh for you cause it's recently just happened. I, how did you come about it? What was the conversation? How did you go down that route? Was it straight to landlord fire end stage agent? Like what was the, what was the process? How did you get it? And, you know, and just sort of share, share that journey.

[00:30:01] Mark: If you don't.

[00:30:03] Joshua: of course, no problem at all. So, um, I initially, uh, built a, a relationship with this landlord sort of towards the back end of last year. Um, sort of messaged him on Gumtree initially. Uh, and then I viewed a few of his properties, namely Sunland and gates areas. Now Ryan's, um, standards of course improved, uh, since he started in, in this industry.

[00:30:25] Joshua: So of course his properties just weren't up to standard. So I was unable to sort of make any offers or of course the rent free periods were just simply too long for him and that sort of thing. So anyway, I thought. Um, now that I've got this franchise, let's let's approach this guy again, see what he's got, um, you know, just to try and establish that relationship.

[00:30:41] Joshua: So, um, anyway, he referred me to a property in south shields, had a look and I saw the potential of the property. The area did our due diligence in terms of, you know, um, you know, the amount of, uh, other Airbnbs in the area and that sort of thing, you know, the recycling plan. So regeneration project taking place, that sort of thing.

[00:30:59] Joshua: Um, but then we thought, okay, right. Try to get a couple of months during free period. Um, although it's gonna probably cost us more than that, but the thing is this landlord's actually got in excess of 200 properties, so it was worthwhile establishing that relationship so I can get some more of the prime stock from him.

[00:31:16] Joshua: Um, potentially. So then we went and of course, um, our initial analysis, um, was it. It's quite a massive shortfall. We thought it would probably cost around about two and a half to three grand. Uh, it ended up being sort of towards the 6,000 pound mark. So, uh, it did cost us quite a lot more than we would have wanted, but, uh, the most important thing is he's, you know, genuinely pleased as to the amount of value we've added.

[00:31:39] Joshua: You can see how professional we are. And of course now he's gonna be recommending other properties to go and view in due course, now that we are actually gonna get this one live officially. So yeah, that's sort of how it started. I came about and where we are today. Um, then hopefully get a lot more properties onboarded from this landlord

[00:31:56] Mark: going forward.

[00:31:57] Mark: Nice. Well, I'll definitely wanna come back to that in, in a second, but Liam. So why go move all the way back to like the first property? Like how did that come about? Was it, was it a friend of a friend recommendation? Like how did you sort of get stared on this journey? Um,

[00:32:10] Liam: We went into agents actually, uh, I'm a firm believer in getting educated and finding somebody who's done it before, so you can walk in their footsteps.

[00:32:20] Liam: And, uh, I got myself a mentor. Uh, she came down to knowledge for a day and we, we just went around all the agents, uh, learned the right thing to say to the agents. And from there we got one who it was. Actually his mum's property, which was fantastic. He kind of understood what we were doing and it's still one of our best performers now.

[00:32:40] Liam: So, uh, we, we got a, uh, you know, sort of a rental arbitrage or, or rent to rent deal through, uh, the agent. And, uh, we didn't get any of the tricks that the industry offered and users, which is a month free rent. We, we paid the full. Upfront, uh, deposit. We paid the full first month and I've gotta be honest. We, we, we were a little bit lucky I'd say because it was in the right area.

[00:33:02] Liam: Probably what I didn't fully understand was the entire area. Um, and how important that is to, to, you know, get a property, which is gonna. Be in high demand, which this one is. And, um, yeah, since then it is really helped us to have a leg up. One, one thing, which I think I did do right. And I didn't know at the time was I got a really good value property.

[00:33:25] Liam: Uh, so it was lower than the average rent and the property had recently been refurbished. So that was two things, which is, uh, you know, important, long term really is keeping your costs down and also making sure that the, the internal of the property. You know, it's somewhere where people would like to spend time basical.

[00:33:46] Mark: Lovely. Okay. We're definitely gonna come back to that as well. Daniela. So moving all the way back to number one, all those 87 properties ago, like how, how did it come about obviously your Italian in, in Spain? Like how, what was the first conversation? How did it, how did it come about? Were you just in the apartments one day and you just sort of said, oh, I'll take that.

[00:34:02] Mark: Like what, what was like your journey? ?

[00:34:05] Daniella: Well, really, as I said, we started off in real estate back in 1998 when we arrived in Marvea, uh, we could, I couldn't speak Spanish, but chance. Some Spanish. So I went to work for, uh, an English real estate and, um, I learned the trade of post real estate, normally real estate, which is selling, uh, we, we used to do a lot of investment property or, uh, buy to let or just holiday rentals basically, or holiday property, second homes.

[00:34:34] Daniella: And then, um, We decided to establish, uh, ourself because we didn't really like to work with other people. So, uh, we started to do this, uh, real estate brokerage. Uh, we opened our Italian cafe in 2000 and all the clients used to either come to the, come to the cafe to pay us the rent or to see us. And we started to be known in the neighborhood, which is very small.

[00:34:58] Daniella: It's. Fourth street by fourth street and people started to like us and they would give us, uh, give us their properties, uh, to sell to rent. And then when the big crisis came and everything was empty, there was this lady that was about to retire and she had 15 properties in the school apartments. She was really overwork.

[00:35:18] Daniella: And she said, Daniella, can you give me a hand? And I said, of course, I'll help you. And I, I started with this 15 property to basically help her out, going into retirement. And I started to liking it very much. Just working with tourists, no hassle with people that wouldn't buy the rent or the real estate market in Marve here is very dirty.

[00:35:37] Daniella: So people really stab you in the back, uh, for a commission. So, uh, we really started to concentrate on holiday rentals and giving the tourists a very nice service, uh, incorporating like, um, uh, transfer day trips ion or giving them advices or where to go in Mabe, what to eat, what to shop. And this grew, uh, we started to really get, um, a very good word of mouth business.

[00:36:05] Daniella: And for 15, we went to 30 properties in, in two years and then because we were doing it. So while these are the guys that also wanted to retire, came to see us and say, I do want to take this as well. And, and now all the properties that. they really resonate with us. Uh, these owners are really people that understand our way of doing business, our vision, and those that don't don't understand.

[00:36:31] Daniella: We've lost property. We let property go. I, we said over the years, sorry, do it yourself because, um, you don't resonate with us. Uh, our vision is completely different than yours. There are some people that we say we also do refurbishment and pro project management for the, for the owners. Uh, you have to do up your apartment.

[00:36:50] Daniella: You have to put a little bit more of effort because people pay good money to come here. So they want a good bed. And I sofa, oh no, no, this is just for rent. Uh, we don't wanna do it. Okay. Here are your keys. Thank you very much. And I did that with a girl just last. Uh, she just wanted, uh, crappy furniture and stuff.

[00:37:11] Daniella: Sorry, my client don't want that. So we've now come to a site that the I eight owners, uh, are really people that understand our vision. They keep investing into their department and the more they invest, the more client they get and the more, uh, the more money they got at the end of the basically it's funny.

[00:37:29] Daniella: So yes.

[00:37:31] Mark: I was gonna say, it's funny you say that because we've been recently doing it on our boot camp. We've been talking about the customer avatar or the guest avatar. Oh, but what's coming on the back of it. Is that not only do we have a guest or a customer avatar? Not only do you have a client avatar, just like you're talking about, but you have a property.

[00:37:47] Mark: Avatar as well. Absolutely. And when you fit all free in, it just makes life so much, so much easier. And it's interesting that you've gone. You've gone through that. Right? Right. So yourself, I mean, um, if very quickly just talk about that, that first property, but then what I wanna do after you've told us about that first property that came on board, I wanna ask the final question and we'll start with yourself and we'll work, work our way down.

[00:38:07] Mark: But the, the second question is the second part is what's a. Or a stance that's changed your opinion since starting your business. Like, so something that you thought right at the very start. This is it. This is me. This is it. I'm not gonna change my opinion in this, but something that that's actually changed your mind over since start starting your business.

[00:38:25] Mark: So we'll start with the first property and then just pivot into that please.

[00:38:29] Ryan: Okay. Okay. Um, first property was a lease option deal. I saw again on Gumtree. I, um, I saw property advertised for Salem for. For me, that's a massive red flag that someone's got problems. So I open conversation, ended up having about five or six meetings with.

[00:38:50] Ryan: And, uh, and did it, did a lease option deal on, on the property and, and moved in, uh, fell in Airbnb by accident. So I couldn't get it rented as a tenant. That's what I was gonna do initially, but I couldn't after about five or six view and sort of put it in an Airbnb and got loads of bookings. And that was me hooked.

[00:39:07] Ryan: So, uh, that property also got me into the short term rental game. Uh, and, um, yeah, it. F, well, she was a funny character and, um, it took a lot of, you know, I talk about this a lot, building trust. Uh, you know, at the end of the day, a lot of these landlords, uh, accidental landlords have more than likely like in her case inherited from her family who who'd passed on.

[00:39:30] Ryan: So she was emotionally connected to the property. I had to break those, um, connections down and ultimately make sure she fully trusted that I was gonna look after it. She just had a bad tenant didn't pay rent. So all of the negative things had happened. So you've got to then build that trust up that you are the right company.

[00:39:48] Ryan: That, that won't be you. You will honor what you say you're doing. And, um, And that's what I had to do over quite a number of meetings. It wasn't, it wasn't a quick, okay, great view and job done. Let's sign contracts. It was, you know, over and over and over again, but I think least options are a bit like that versus kind of rent labor arbitrage.

[00:40:09] Ryan: So, uh, but ultimately it comes down to trust and, and the rent rent games exactly the same as well. You've got to build the trust, whether it's with the agents, with the, with the landlords, cuz a lot of people just don't understand the value of, of what we actually can offer. So that's that, that was my first deal.

[00:40:25] Ryan: And that, that got me started. And in terms of beliefs, um, I've got quite a few. So I think one is, um, you, you, you will be a successful entrepreneur and CEO, if you use other people. I think we have this mindset at the beginning that if we're not doing it, we're, we're not being successful. Well, me trying to run 21 properties, put me in hospital and the nurse stood on my bed and said, What's going on here, your vitals are pretty much dead.

[00:40:53] Ryan: So, uh, I explained what I've been doing. She was like, you've gotta stop doing that. So, uh, that was my biggest, um, shock, but then that got me to believe that staff are actually an investment. So just like we buy a property for an investment and for a return. Um, every staff member that works for me, I get an ROI on, and that's the way that I look at them.

[00:41:14] Ryan: I know I don't, I don't look at them now as, oh, that's too random month on the wage bill. I look at it as like, okay, the ROI and that's X, Y, or Z. And, um, And then it's up to me to train and manage those people. Uh, I am fully responsible for everything that goes on in my business. That's another belief I used to like to blame people when shit didn't happen.

[00:41:33] Ryan: And, um, and ultimately look for excuses now it's no matter what happens, whether it's here, Dubai, a cleaner, anything, I am fully responsible for that mistake. And when you start taking ownership of stuff, then I think not only do you create a better working environment, but it also levels your game up a bit.

[00:41:51] Ryan: Um, so I'd say that they're probably the, the two main things. Um, I also think. And this is probably a big hurdle. A lot of people have, have gotta get over. You know, a lot of people think that a job's secure. Well there's a lot of companies go bust and you can work for a company for 20, 30 years and it can go bust.

[00:42:09] Ryan: So there is real, no security in any job. So you might as well try and do something on your own that might just get you somewhere and, uh, and risk doing it all. And taking that big leap of faith is, was, was another big mental block for me, which, which I jumped forward.

[00:42:24] Mark: Yeah, amazing, amazing advice. Liam will come to you and then, and then Daniella.

What opinions and beliefs have changes since starting your business journeys?

[00:42:28] Mark: So Liam, like since starting your business journey, is there a belief or a stance or opinion that you've had that that's been changed since, since doing all of. I feel quite

[00:42:38] Liam: inspired by what Ryan's just said, to be honest, that that really, uh, really inspired me cuz generally the, the thing that when I started my business was I thought there was a way that you'd have to do things.

[00:42:49] Liam: Um, you know, you have to, you know, people look at. Guests like just pound signs and that sort of thing. And certainly the company which I was trained with, um, you know, they were very heavily focused on, on just looking at the monetary side of things. Whereas the thing that's really changed for me is realizing that we've got such a, uh, a vehicle here where we've got people who come and stay with us, uh, and build life experiences.

[00:43:15] Liam: And often, you know, people save hard for holidays. They come and stay in our places and they create family memories. Which last a lifetime, you know, this is the thing that we're actually impacting people's lives. We're impacting the landlord's lives by giving them. Uh, you know, good service and doing exactly what we said we were gonna do as, as Ryan says, we impacted our guests by giving them good service and giving them good memories.

[00:43:39] Liam: And it was one of the things where, when I started, I hadn't really banked on that side of things. So that's, that's one thing. And the other thing is that there's nothing more personable than. Building your own business. So if you do want to, you know, build a business, which is mainly, you know, sort of, uh, you know, focusing towards one avatar, you can do that.

[00:43:58] Liam: If you want focus towards another avatar, say work is you can do that. You can grow as fast as you, like. You can go as slow as you, like. You can put the systems in that you like, and I haven't banked on that coming from a. A background of just being in a job all my life. I hadn't realized the level of creativity that you can have and how much freedom it gives you having, having a business in, uh, short term rental,

[00:44:21] Mark: amazing Daniela will, will come to will come to yourself.

[00:44:24] Mark: What about you?

[00:44:26] Daniella: Well, Liam, you've been inspir ice full as well. Uh, as well as, uh, Ryan of course. Well, um, as vintage to say, we sell. We make honor happy by making them money on the asset and we make client happy by, uh, giving them an, an unforgettable holiday. The, the, the phrase boss, owner and clients say to us is how easy it is to deal with us, uh, how easy it is to make booking, to know that they come to a safe place, um, what to expect.

[00:45:03] Daniella: Um, and even if something goes wrong, they always know we'll be here for them. Uh, we have old people, sometimes they need, uh, medical assistance sometimes just. Somebody to talk to for five minutes, uh, we make them feel secure and we make all the process, uh, very, basically easy. Um, last week we sold an apartment to a gentleman that lives, uh, 15,000 kilometers from here.

[00:45:28] Daniella: He said, I invested in this apartment, uh, because of you guys, because you make me feel secure and, uh, you will make us. Uh, another thing, uh, is the staff, of course the staff is invaluable, um, because you have to rely on them. You have to rely on them to turn up for the job every day. Uh, cleaning an apartment is, uh, is not an easy walk down on the beach is, uh, scrubbing sheets basically.

[00:45:54] Daniella: So, uh, we need to make them feel valued. We need to thank them for the job. We need to make them feel important that. That job is very important, uh, for the whole of the business. Because another thing we really believe in is that alone you can go far, but together you can go better. So, um, scaling a business on relationship, I think that has really, really worked for us, uh, relationship with clients, relationship with owners and relationships with our staff that has become part of the.

[00:46:27] Mark: I, uh, what I love about this episode is that it's not just something that a, a short term rental host can tune into our management company can tune in any business. Doesn't matter what the niche, uh, you can listen to this and you can pick up some tips and advice, relationships, you know, um, beliefs and all those amazing things.

[00:46:44] Mark: A hundred percent. come into any business, whether you're looking, looking to scale and Josh, I know you're right at the very start. And I would ask you the same question, but I think I've come up with four little letters that, that you can take on board WW, R D what would Ryan do? It's pretty much like the, any question that comes into your mind seeing that he's up there, but, um, alright.

[00:47:03] Mark: Let, let's just very quickly before we wrap up Ryan, um, obviously Joshua has talked about this franchise idea, this franchise thing that he jumped on board with. Can you just tell just for a couple of minutes, speak to a couple minutes about it, what the idea. Uh, and how have you implemented, how have you put into practice?

[00:47:18] Ryan: Yeah, so I think ultimately my vision was, is, is, is to scale massively and, and go worldwide, especially after I got the confidence of moving over to Dubai and setting up there. So I wanted to push the brand out further, or I, I figured out how can I do it? One option was to employ loads of staff in loads of different countries and cities.

[00:47:40] Ryan: But then I, I thought about, you know, the, the deployment of that, the HR, the training and everything like that. So I thought, how else could I do it? And I kid you not, I was, um, doing lap pull downs in the gym. I'll never forget it. And I had this franchise in my mind, the founder movie popped into my. I literally stopped my gym workout, which is very unusual for me, went home, put it on and watched it in a different light and just sort of thought, how can I make this into using my business model?

[00:48:09] Ryan: And then one thing that I find with a lot of, and I've, I've already touched base on it with a lot of short term mental hosts. And, you know, I think you and I have had the conversation that 85, 90% of them have actually got less than 15 units. Is because they can't scale efficiently because they don't have basically their shit together on the back end to be able to move it forward.

[00:48:31] Ryan: And they end up getting so involved in ops that they lose time on viewings and acquisitions and building the relationships with agents and all the stuff that they do at the beginning of their journey on mass, because they've gotta get going and they don't have the ops problem. So rather than burden, um, I was actually speaking with my mentor and he said, well, what's the biggest time sucking task in your business?

[00:48:55] Ryan: I said, the ops department by far, that's the biggest, you know, staff cost and everything. And he said, well, you are expecting your franchisees to sort of solve that problem as well. And I know you're good at training and this, that, and the other, but why don't you take that headache away from them and just keep them scaling on the front.

[00:49:13] Ryan: so I, I, it was almost like a light bulb went off in my head and I was like that that's just genius because then they're never gonna have the hurdle of. Having to run the ops. So they're just constantly outsourcing all the time. And then once it's done, they then plug it into my ops business and the master business, which is, is us.

[00:49:30] Ryan: We then grow that ops team out for everybody. So that was the idea. And then there's also the, the kind of purchase and power. So. We're looking at blocks of flats, 20, 30 units. And rather than me take them on as I would, we're basically staying to the franchisees, like who wants some? So some might say, I love, I love three.

[00:49:50] Ryan: I love four. I love two. And then we run the whole blockers. Like the Luke stays block and everybody shares in the wealth of it all. So the idea is to, I wanna get to 5,000 units worldwide by, uh, the end of 20, 24. And, um, I, I genuinely think that's possible. I know it sounds mental, but, um, I do think it's, I do think it's very possible given the structure that we've got and the chapter that we're starting to get.

[00:50:15] Ryan: Amazing.

[00:50:17] Mark: Crazy, but amazing. so Joshua, you are in you're in one, one of the early people involved. So good luck with it, buddy. Thank you very much for coming onto this podcast. Uh, we'll start with Liam and then we'll go Daniella and then Ryan. So if anybody wants to check out more about the business that you've created, maybe follow some socials.

The guests socials and businesses

[00:50:32] Mark: Where's the, where's the best place for people to go start with Liam, and then we'll go, we'll go down.

[00:50:38] Liam: Okay, so best place to find me. Uh, if you want to follow me personally is flow.page/liam Caroline. And you'll find all my socials on there. If you do want to take a look@mybusinessandmyboleywebsiteisatwwdotgingergoldlimiteddotcode.uk.

[00:50:54] Mark: Amazing little plug there. Well for Boley as always good Daniella, uh, where can people find out more about what you're.

[00:51:01] Daniella: Well, the website is school apartments, mabe.com. And from ne next week, it'll be a brand new flashy boosty website. And in the meantime, I'm on Instagram where I'm really active because I love it at Mabe dot holidays.

[00:51:18] Daniella: Or you can just email me hello at school apartments, Mar. I'm always open for the conversation as you've heard. I like

[00:51:26] Mark: people. Yeah. They're very much so brilliant and, and Ry finish with, with yourself. So if anybody to find out more about the franchise or just find out more about what you're doing, where's the best place.

[00:51:35] Ryan: Yeah. It's um, I mean, look up group dot coms, the, the main website and, um, most of my handles on social or official Ryan. Um, one thing I do wanna say is, you know, we've been working with mark and boosting now for several years. And, um, I think a lot of people don't give enough credit to the backend functionality that Mark's working on with each team.

[00:51:55] Ryan: And the API feeds that hook into all of the, you know, various channel managers and. I know, um, you know, he's always trying to create these connections, which will allow the functionality of the website. A lot of people, um, like the shiny penny syndrome of a website, but really it's the functionality behind the scenes that make it work, especially when you start going into things like SEO and driving more and more people at the website.

[00:52:19] Ryan: So, um, You know, I've seen it a few times where people are choosing other websites that, you know, and doming your own boosty websites are great, but this all looks better, but it's the functionality behind the scenes. And it's API feeds, not icon links that make a business tick a lot better as you scale.

[00:52:36] Ryan: Um, so all credit to market, I do have to say that because I don't think I've, uh, publicly sort of give you enough credit for that over the time. But you know, it's been great working with Bruce Lee and, um, we, we're continuing to talk behind the scenes with, with his team. Push our website further and further as we we're scaling and adding more stuff on there.

[00:52:55] Ryan: Um, it's, it's been a godsend for our business. So, so thank you, mark.

[00:52:58] Mark: My absolute pleasure. And one thing I will say on this topic of scaling is that I've been very fortunate to grow and scale a hospitality business, and now growing and scaling, what is like an agency business. It's everything that we've talked about.

[00:53:10] Mark: You put into practice into whatever business like I right now could not do 99.9% of the things that I do if we hadn't have. Superstars a level superstars to, to get us to that next place, whether it's API or whatever, and relationships has definitely helped on that. So for, for me to everybody here and for everybody tuning in, I just wanna give you one of these.

[00:53:29] Mark: Thank you very much for being part of it. And everybody that has tuned in. I know I can see the chat coming in, whether you're watching on LinkedIn, whether you're on the Facebook or in the groups, I can see it saying thank you very much, very interesting conversation. And this is just something that I wanted to do a little bit different, a little bit different from the norm.

[00:53:46] Mark: I want to get a group of people together at different stages of their, their hospitality journey. And just to see. The tactics, the tools, the tips that they are doing, that they can put into practice and that you can take on board. So I hope that everybody has got something from that. I, I hope that you all have an amazing day amazing week wherever you are in the world.

[00:54:04] Mark: And we will be back very soon with another episode of the boosty podcast, Mr. Liam, Caroline, who is obviously on this episode with us today, he is starting up a new little sub series of the Boostly podcast called behind the host. So be able to find out more about that, make sure that you are tuned into the YouTube, to Spotify, all of the places that you get your podcast.

[00:54:22] Mark: Cause it's gonna be more of Liam on Boostly very, very soon. Thank you so much for checking out today's podcast episode now, before you head and go anywhere else before you click to the next episode before you do that, do me one big favor and go check out boostly dot co dot UK. Forward slash trust. IRA are the sponsors of all of the boostly content and the reason why I work with them.

[00:54:43] Mark: And the reason why we spread the message of IRA is that when a host or a company is looking to get more into direct bookings, the main question they have is around trust as in will a guest trust that I'm a true and real business while IRA take care of all of that. And they've got a special offer that is only available to boostly people.

[00:55:03] Mark: But to do that, you need to go to boost Lee, which is B O O. TL Y dot co dot UK slash trust. You can find out all the information there. You can book in a demo book in a call, and then you will get your super special offer that is only available to Boostly peoples, thank you again for tuning in do go check out IRA.

[00:55:21] Mark: We'll be back again very shortly with another podcast episode, but until then, we'll see you all very soon. Take care.

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