Artificial Intelligence

Artificial Intelligence Can Help Your Hospitality Business Boom

Welcome to Boostly Podcast Episode 529.

In this podcast episode I will be talking about CHATGPT and how it can assist your business

Here's the video for this episode:



Timestamps (audio)

00:00 – Intro
01:04 – Talk about CHATGPT
04:04 – How to create the post
08:33 – Reword my Airbnb listing Title?
12:54 This the Future
14:35 Outro

Whilst you’re here

Follow Boostly on the following channels to get more tips, tactics and knowledge on how you can increase your direct bookings

Visual – YouTube 

Audio – Boostly Podcast




Transcript from the Episode

[00:00:00] Mark: Good morning, good afternoon. Uh, welcome everybody, whether you're tuning in live or if you're watching on the replay, this podcast, this live viewing of a podcast is all gonna be about the future of marketing. Um, and I really hope that you don't sleep on this. I really hope that you take advantage of it sooner, Avan later, because you'll get a massive headstart over everybody.

[00:00:20] Now, let's get started with the, with the intro. When we come back, we're gonna kick straight on with the podcast. This is a freestyle. I'm going off the dump.

[00:00:34] Ready for my close up. Good looking. Let me tell you. Get more bookings. Ah, that'd be nice. Giving me tips. Chosen advice. Yeah. You're gonna get 'em hun. You're gonna sit back. Listen to Mark Simpson. Whoa. Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee led Bruce Lee cuz it's so hard on the tea.

[00:00:50] Years loose leaf. Lick up those rhymes. Don't write it just to a loose leaf. If you want my respect. You are better. Put direct. Mm. Here are the words in the [00:01:00] podcast. That's what comes. All right, let's get straight into this. Now. What are we gonna be talking about, uh, today? Well, we're gonna be talking about chat, g p t.

[00:01:10] Okay. Chat. G p t. This is the future of, uh, marketing in a lot of ways. Um, so what I wanted to do, lemme just share this screen, come back into here. Now you will have seen this. Um, if you're looking at your screens, if you're listening on the podcast on your audio, please do make sure that you check out the video on, on Spotify or YouTube later.

[00:01:31] Come on, find it. Chat g p t. You put it on a Google with Bruce Lee. You also come up, you may have seen a lot of, um, people talking about this and sharing this on LinkedIn or social media over the course of the past week. But, um, basically in a nutshell, it's AI that's level. And when it comes to, um, copy, when it comes to putting things down that you can use in your everyday business, this is by far one of the best [00:02:00] things that's been put out.

[00:02:01] And it's only been live, so this has been recorded in December. It's only been live for about a week now, and in a week it's had 1 million users. Just to put that into context, it took WhatsApp two years to get to 1 million users. So it's, it's, it's. Present. It's very relevant and lots of people are gonna dig into it.

[00:02:18] Now, obviously, when it comes to copy, when it comes to storytelling, when it comes to writing, I always recommend that you reach out to some of the experts. I mean, people that are in my world with Lauren El Mado, with, with Louise Brace, and Neely can. Um, they are phenomenal, like Lana as well, who helps with, um, with, with our email copy.

[00:02:38] They are unbelievable and they can do things that most can. But there's some business owners that haven't got the budget to be able to work with an expert, or it's where the experts are just fully booked. And so for those that are just starting out that are really struggling with the words to put in on their, maybe their Airbnb [00:03:00] listing, maybe it's their social media posts, maybe it is your website copy, maybe it's an email that you want to put out.

[00:03:07] Then these tools that are becoming more readily available. Are going to really help you in 2023. And if you are one of the early adopters of this technology, then you will massively benefit in in your area. I guarantee you right now, less than 1% of any other host where your properties are even knows about this.

[00:03:29] So by simply tuning into this podcast, you're gonna be ahead of 99% of other people. I've been playing around with it for the last few. And I just wanted to just show you exactly how it works. So, um, this podcast is just gonna be mostly show and tell. It's gonna be over the shoulder, me showing you how I do it.

[00:03:46] And what I want for you is to go away and play around with it and let me know the results and the comments. So if you are tuning back on the replay, wherever you are, um, please do go and check this out. And then let me know what you are doing and how you're using it and bringing it into your business.[00:04:00]

[00:04:00] So the first example that I wanted to show, Um, is how I created the post for this live video. So I went into it before we went live and I said, right, reword this Facebook post, uh, chat. G p t is everywhere right now. Tune into a special episode at a Boley podcast live where I show you how to take advantage of this free a p I tool.

[00:04:23] And what happened is that within less than a minute, G p t had come back with the re, the reworded version, which sounds a lot better than mine. Okay. So it is a super quick and it is, is super. Um, Active and also as well, it's really clever in in what it does and it, and it really helps somebody like me who struggles with putting words together.

[00:04:45] It makes sense. It really helps me. So I know it's gonna help you. So to get hold of this, all you need to do, go into Google and just to, in the word chat, G P T C H A T G P T, it's the first one that comes up. You [00:05:00] click on that, uh, and it'll say, here, try chat G p T. You'll then have to log in. You just have to.

[00:05:10] Register, you've gotta do a text verification, but as soon as you've done that and you log in, this is what you see. So I've saved this link now as a favor on my, on my computer, and I can come back to it at any point. Now, what I wanted to do in this as the next example is bring it right back to, um, hospitality and let's just talk about Airbnb listing.

[00:05:30] So those of you that are tuning in now, Sharon, for example, I know you're active, um, Sharon and Anthony, uh, and, and Carol and Laura, just in the comments section live with me now. Just put in the title that you currently. On your Airbnb listing, let's do a live example with somebody that is tuning in live with me.

[00:05:49] So give me the title of your Airbnb listing one that you need a bit of help with. And then what I want for you to do is I want for you to give me your, um, [00:06:00] ideal guest and who you are looking to appeal to. Because what we'll do with this software right now and what we'll do with the AI is we'll get them to tweak our listing and give us their expert opinion.

[00:06:11] So who's gonna go first, whether it's Marilyn, Sharon, Anthony, Carol, Sharon, uh, anybody give us a, give us your title on your Airbnb listing or, or give us a title of what it is now and then gimme your, your Avatar and we'll see how quick one comes through. But while we're waiting for that, uh, let me just go and have a, a random look on Airbnb right now, uh, in my area.

[00:06:35] While we're doing that. Oh, here we go. Marilyn is produced. Well done. Nice and quick. So Waterfront Sea Views, shutters by the Sea, Kiama. Okay, so that's the title, right? It is currently is. Uh, I would, so basically, I'm gonna give it a command. I would like for you [00:07:00] to reword my Airbnb title. So it is more appealable it currently is.

[00:07:15] Um, and Marilyn, who are your, who are your ideal guests? So, um, it is a sea view property. Um,

[00:07:29] I'm gonna put the little commas there and little things there. So what it does pretty instantly, and the longest I've ever seen it think is two minutes. But what it says instantly is how about. Seaside retreat with waterfront views in Kiama. This title emphasized the peaceful and relaxing atmosphere of the property, as well as its beautiful location by the sea.

[00:07:53] Shutters by the sea could be included as a subheading to provide more information about the property. So what I love about this [00:08:00] is that not only does it just spits out what it should be, but it gives you the reasons why and it also gives you alternatives. So it's very, very clever. So Marilyn, right there, you could potentially do seaside retreat by, uh, with waterfront views in Kiama, and it also gives you the reasons why.

[00:08:20] So, uh, all right, Anthony, we'll do yours next. Um, let me reset this. thread I would like for you to reword my Airbnb listing title. It is currently

[00:08:46] sleeps 16, the two cozy houses next door. Okay, Anthony, um, to give you more of [00:09:00] more help, it is, um, ideal. For contractors or large family groups, um, help me reword the title. Okay. And then it says, how about spacious and cozy homes for groups of up to 16 guests? Perfect for contractors or families? And again, you can ask it to try again.

[00:09:31] So it says, okay, well I don't want that, I want to go again. Um, so it says, houses for 16, perfect. For contractors or large families. So reset. Fred, let's go with Laura's, uh, two Ed Duplex apartment. Okay, so we'll go here. Help me with my Airbnb description. Um, it is a two bedroom duplex [00:10:00] apartment in Manchester

[00:10:06] located near in the Sky Gardens.

[00:10:15] Here are some suggestions for your Airbnb description. Start by. Start by highlighting the apartments unique location in the Sky Gardens building. Mention the views of the and the convenience of being in the heart of Manchester. Describe the layout and the size of the apartment. Include the number of bedrooms and bathrooms are living in the dining areas, and any outdoor space or balconies.

[00:10:36] Mention in the standout features of the apartments such as a fireplace or balcony, or a fully of quick kitchen. Talk about the neighborhood and the surrounding. , what are the popular attractions? Landmark nearby. So it's literally telling you what to talk about and what to focus on for your, for your listing, which is really interesting and really effective right now.

[00:10:55] Um, let's move on to something else. So, uh, Instagram posts, Facebook [00:11:00] posts. Who struggles when it comes to knowing what to put down, knowing what copy to use? I know I do. So again, we could just put in here. Um, I have a two bedroom apartment. That I want to get more bookings for vacation rentals, help me create a Facebook post that would at appeal to couples who are looking for a weekend getaway in Manchester.

[00:11:38] Do many requests, please slow down. Okay, . Okay, so I've done too many, but this is just an example of what you can, uh, you can be putting in. So this is what I would like for you to go away and test. So it's called chat, G P t. Okay. I've obviously gone a bit too quick for this podcast and he's asked me to slow down.

[00:11:58] I will, uh, see [00:12:00] if it will let me do it before the end of this podcast, and I'll give you an, uh, an answer to that one. But go in and, and just test it, experiment with it, see how it works, see what you can do with it. And again, it's not just, uh, limited to. Facebook posts or Instagram posts or LinkedIn posts or email or your Airbnb description, this can really help you with copy for everything.

[00:12:23] Like I say, the the ultimate goal is that you're gonna be hiring somebody, an expert that will be able to work on this with you and, and be part of your team. But as you're level up your business and you know, until you be able to afford that, this is a great. stop gap, um, and this technology is just getting going.

[00:12:37] The, the next step up from here, which I can't see this be a theme being far wait at all, is that instead of having to type it out, you'll just ask it. So just like you talk to your voice devices that are in your room or your houses, you'll be able to do the same thing and it'll be able to give you it, um, instantly.

[00:12:53] So this is the future. This is definitely something that's coming, and it's here to help you as a, as a, as a small business owner. So [00:13:00] please do. And take advantage of it. Those of you that have tuned in live, you're getting the head start. Those of you that are part of Team Boley, I've already given you another video on how to use this.

[00:13:08] It's in the Boley Vault. Uh, just go and check out our private Facebook group, and for those of you who are part of the podcast, a live community, then um, you've got an advantage of everybody else. So, um, it's absolutely free. There's no charge, there's no cost. It's a hundred percent free and it's there to go and play with.

[00:13:26] So go and have a little play. Give it 30 minutes an hour and see what you can come up with when you do start playing. And when you do start using it, do tag me in the comments so I can go and check it out at Boost the UK or Mark Simpson, however you wanna tag it. Or even if you just wanna send me a link to it, uh uh send me it to Marker Booster dot code uk.

[00:13:44] I would love to see what you are creating. . Um, and yeah, really interesting what, what we can do together in terms of direct bookings, in terms of increase in our revenue, cutting down on your reliance and Airbnb. If anything, what it's going to do is it's gonna get you more bookings because it's gonna make your copy better.[00:14:00]

[00:14:00] Okay. Um, just wait until the images start to, um, side really starts to take off as well. There is obviously AI images that you'll see on social media at the, at the present moment in time. They're everywhere, but just imagine in the future where you can say, here's my, here's my current picture. I want you to edit this to make the.

[00:14:18] The light look better to make the boom, boom, boom look better. So it's, it's really is interesting where we could go not only just in the next week, but in the next month or the next year or five years. So this is the future. Welcome to the future, uh, and as always, When there's anything new, I will report back for the Ley podcast to share with you.

[00:14:35] So I really hope you've enjoyed this. Congratulations, Laura. You won the spin the wheel in the future. If you wanna make sure that you never miss when I'm gonna go live, make sure you're following the channel, make sure you've turned the notifications on and got that bell going. I will try and make sure in the future that I'll give you as much notice as possible when I'm gonna go live.

[00:14:52] Uh, but in the meantime, thank you very much for tuning in, and I shall see you on another episode very, very soon. Take care everybody. Having a [00:15:00] blast. Gonna get it on the Bruce Lee podcast. Bruce Lee led Bruce Lee cuz it's so hard on the tee is loose leaf picking up those rhymes. Don't write it, just do it loosely.

[00:15:09] Having a blast.

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