The Boost Hospitality Podcast is back for another season, and this time, I am interviewing the people who are making a difference in the Hospitality Industry.
This episode, I spoke to Steve Lowry from Umi Digital.
Steve went backpacking, and then came back home and opened up a backpacking hostel. This led to him opening up some hotels too. After that, he built up a digital marketing agency. He has now become a public speaker and has been featured in many blogs about topics related to the industry.
We talked about the biggest pain points for hospitality owners. In Steve’s opinion, these are knowledge and time. OTAs are putting a lot of pressure on bottom-line hotels, especially independent ones. For example, not all smaller properties can handle the 15% booking fees.
Steve tries to make hospitality owners understand why they need help with their digital presence. For smaller properties, it can be hard to invest and come up with digital strategies. The new technology is still fragmented, so you can either end up with a lot of different platforms or none at all. Some software is not as good as it should be, and some software is not innovating the same way as other parts of the industry are. It can be difficult to find digital tools that match each hospitality owner’s needs. This is why Steve works hard to educate hospitality owners.
To download this episode, go to our iTunes page.
To find out more about Steve, find him at Umi Digital’s website.
The Boost Hospitality Podcast is now in season 3.
Over the past two seasons, I have helped hospitality owners all over the world learn about digital marketing and how they can improve their direct bookings.
As a hospitality owner, you don’t have time to sit down for a long podcast. That is why every Boostly episode is under 30 minutes long. You can listen to whilst preparing breakfast or changing over the bedrooms in the morning.
Each episode has been designed to give you practical advice that you can implement into your business straight away.
If you would like more, then visit www.boostly.co.uk/email and grab my free email guide on how you can boost your direct bookings in 5 simple steps.
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