Turning Lookers into Bookers – Email Swipe File

Email 1# 

Subject: Welcome to the Venue VIP club 

Warmest welcome from Name at Venue 

The best decision you’ve made this week (maybe even the month) 

 

Hey/Hello/Greetings Name, 

 

Firstly, before we go any further, I want to Thank You for signing up to Venue subscribers list.[Text Wrapping Break][Text Wrapping Break]Our website gives you ‘most’ the information, however, this is where you really get the up to date inside track. 

 

Speaking from experience, there are 2 reasons why you might have given me your precious email address: 

 

1. This is the first time you’ve visited our site and were curious of who we are before you decide to book a stay. (Very smart by the way) 

 

Or…  

 

2. You’ve already stayed at Venue and you had such a fantastic time you’ve signed up to be the first to know on any hot deals and offers coming up in the future. 

 

Whatever the reason, I’m over the moon. 

 

As it allows me/us to take an extra step and really show you why Venue is one of the best places to stay in Area.[Text Wrapping Break][Text Wrapping Break]And by me/us I mean name/s. 

 

But, before all that, let explain how Venue came to be… 

 

• (A short story of Venue) How long they have had it? History? Why? 
• Make it as personal as you can to connect with the guests. 

• No more than 200 words 

 

Example 

 

It’s Paul here and after over 2 decades immersing myself in the buzz of London life it finally had worn thin. I was in desperate need of a new challenge. I knew then, it was time to find a space in the countryside to live my dream and finally own my own BnB. 

 

My friends said I must be off my rocker but I knew it was the only way way to go. In 2006 after much searching I stumbled upon Fawlty Towers and instantly it just felt right. 

 

PIC (If Possible) 

 

12 years on, I’m still welcoming guests from every corner of Country and even a few from a further afield. 

 

There you have it. Now you know our story. 

 

Now, I’m going to take a shot in the dark and guess the last thing you want is spammy emails clogging up your inbox. 

 

I don’t blame you. I’d feel exactly the same. 

 

So, instead I’m just going to give you all the good stuff with no fluff. 

 

I can promise you, at the end of these emails you’ll be pleased you stuck around. 

 

Will we use these emails too offer you the best deals? Sure 

 

(NOT pointless ones like 5% off in the middle of winter) 

 

Instead… 

 

REAL discounts, with REAL savings and even a competition thrown in now and then. 

 

As well as hopefully putting a smile on your face. 

 

So with that, I want to Thank You again for signing up and tomorrow we can get straight into it. 

 

Enjoy the rest of your day. Your name/s 

 

P.S  

 

Make sure you watch out for tomorrow’s email. Whether you visited Area/Town before there’s a good chance you might have missed these hidden gems. 

 

 

 

 

 

 

Email #2 

Subject: Hidden gems not to be missed 

My personal reason why I made Area/Town my home 

Whatever type of break you want…it’s all here 

 

Hello/Hey/Greetings Name 

 

Why do you live where you live?  

 

We all have our own reasons.  

 

Whether it be your job, family, friends or something else. 

 

Although when you have a hospitality business, your job, family and friends are usually rolled into one. 

 

So, it begs the question, why chose Area/Town as the place to run Venue? 

 

Well, it’s because it’s Jam-packed with attractions in its surrounding areas. 

 

Because right on my doorstep the scenery is simply breathtaking. 

 

And now you’re in for a treat.  

 

As here are my top 3 choices of what to do in Area/Town no matter who you bring along. 

 

Couples Romantic Break: —EXAMPLE— 

 

Family with little ones to Entertain: —EXAMPLE— 

 

Family with teenagers who want a rush of excitement: —EXAMPLE— 

 

And how about what’s just going on in the next 30/60/90 days: 

 

—EXAMPLES— Check out local listings of events going on in the area in the next 30/60/90 days. 

 

Don’t fret.  

 

If none of these suggestions get the juices flowing just hit reply here. 

Tell me what dates you’re thinking of coming and what you’re looking for and I’ll give you a personal recommendation to make the most out of your break. 

 

That should just about cover it for today. 

 

As you can see, Venue is great place to come and relax, kickback or whatever you feel like doing.[Text Wrapping Break][Text Wrapping Break]And if you don’t want to be charged any extortionate booking fees from those faceless 3rd party sites click this link and book direct and be guaranteed the best price.[Text Wrapping Break][Text Wrapping Break](And we might even throw in something extra on arrival) 

 

Of course, we’d love you stay at Venue. But, I also urge you to use the ‘Direct booking’ method wherever or whenever you book a holiday. [Text Wrapping Break][Text Wrapping Break]It could really make a huge difference to your bank balance.  

 

Enjoy the rest of the day. 

[Text Wrapping Break]Your Name/s 

 

P.S 

 

Of course we want your stay to be perfect  

 

To make sure of this, if you book hit reply or call (#) with any dietary requirements or special requests or anything you think we might need to know, we’ll see what we can do. 

 

P.S.S 

 

You ever met a parent who when they tell you about their little cherubs they don’t have a bad word to say? 

 

Well, it’s same in the hospitality when we talk about our venues. 

 

So, with that in mind, I’m not going to utter a word and let others tell you what they think. So check out tomorrow. 

 

 

 

 

 

 

 

 

 

 

Email #3:  

Subject: Do you know parents who wouldn’t stand up for their kids? 

My lips are sealed 

The most honest hotel/guesthouse/B’n’B you’ll ever meet 

Quote from review 

 

Hey/Hello/Greetings Name 

 

Yesterday, I posed a question. [Text Wrapping Break][Text Wrapping Break]Have you met a parent who wouldn’t stick up for their kids? 

 

Even if they were a handful? 

 

No, of course not! 

 

It’s their flesh and blood and no matter what happens, they’re still their children.  

 

And for hospitality owners, it’s the same. The venue is their baby! 

 

I’ll admit…Venue is mine. 

 

So I could talk for hours for about how much I love my place, how should come visit and  experience the fantastic service, specific example/specific example.  

 

But I won’t.[Text Wrapping Break][Text Wrapping Break]Because, let’s face it, would I say anything else? 

 

So, I’ve come up with a solution. 

 

I’m going to let my past guests do all the talking.  

 

Here are a couple of trip advisor comments from the last 3 months and hopefully it will give you an idea of what we’re about at Venue.  

 

Firstly, let’s hear from name from location who stayed here in Month/Year. 

 

(Review) – 2 sentences max and put in italics. 

 

And here is name from location who spent 3 days with us in month/year. 

 

(Review) – 2 sentences max and put in italics. 

 

So what do you think? Not bad eh! 

 

I love the positive comments we from our guests but on occasion we might have an unhappy one however 99% of the time this is down to something that’s out of our control.[Text Wrapping Break][Text Wrapping Break]Just so you know we are not hiding anything here is our link to our Trip advisor so you can check it out yourself. 

 

Although, if you ask me, the best way to decide is to come try for yourself. 

 

Click here to check your desired dates. 

 

Hope that we see you soon.  

 

Name 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Email #4 

Subject: Your mind will start doing mental somersaults 

Forget the Doctor, I have your cure right here 

Who needs the doctor when I have your prescription right here. 

 

Hey/Hello/Greetings Name 

 

Today, I wanted to step away from just talking about Venue and touch on something that’s much, much, much more important.  

 

Mental and physical well being.  

 

Now, you might be thinking, [Text Wrapping Break][Text Wrapping Break]“Erm… how have we gone from booking a break in Area to this?” 

 

Believe me, I havent lost my marbles, as it’s much closer related than you think 

 

As I’m sure you all know, Life can be full of stress. 

 

It could be from work, the kids or any other niggling issues we come across every day. 

 

It's the society we live in. 

 

And because of this, we deserve a little break now and then.  

 

So, I wanted to talk about one of the best ways to lift your mood, dampen your anxiety and sharpen your mind just from the click of a button. 

 

It’s simply, take a break.  

 

Let me tell Exactly why and how it helps 

 

• They Reduce Stress – In a study by Nuffield Health, they found some striking effects of NOT going on holiday. They discovered that those who didn’t treat themselves to a short break had higher blood pressure, slept less and generally had elevated levels of stress. 

 

• Holidays can make us mentally sharper and more creative – If our minds are mentally exhausted then you won’t be functioning at your best. A well needed break (even a couple of days) can give us a fresh boost of motivation and give your life that strength to keep pushing on for when you return. 

 

• Travel helps you stay active, which helps your mental health – Regular holidays where you have the chance to do something energetic, such as an activity or walking holiday will definitely help improve your mental health and generally wellbeing 

 

• Travel gives you something to look forward to – Research has shown that simply having something to look forward to can help boost your mood. So, as soon as you click ‘book’ on that holiday website, your mind starts doing mental somersaults. 

 

• Travel can help depression – If you’re feeling low or going through a particularly bad period in your life, travel can provide a temporary respite and help nurse you back to mental health. 

 

There you go there are 5, quite frankly, very important reasons to book break somewhere. 

 

Now, if that's at Venue…great.  

 

Nonetheless, even if you decide on another location, the important thing I want to get across is having these regular holidays are very important. 

 

So, go on, treat yourself once in a while.  

 

I bet you didn’t expect little psychology mixed in with these emails did you? 

 

Its ok, there’s no charge. 

 

So why not treat yourself or someone special in you life to a scientifically-backed, happiness-boosting Mini Break with us. 

 

Have a fantastic day.[Text Wrapping Break][Text Wrapping Break]Name/s 

 

P.S  

 

Remember I promised at in my first email about the surprise at the end. 

 

Well the time has come. 

 

 

 

 

 

 

 

 

Email #5 

Subject: What makes us different? 

Why book with us and not down the road? (Good question) 

 

Hey/Hello/Greetings Name 

 

When booking a place to stay, have these thoughts ever crossed your mind? 

 

“What makes this place different?” 

 

Or  

 

“Why book with them and not the other venue down the road?” 

 

I’m sure it has. It’s hard not to. 

 

Some people spend hours scrolling through different hotels and guesthouses weighing up the different pro’s and con’s of where you should stay.  

 

And that's before Tripadvisor and they check out the reviews. Which we all know is a minefield in itself. 

 

So many choices! 

 

Well, why not let me/us save you some time as I believe we can definitely meet your expectations and beyond. 

 

Let me tell you why. 

 

At Venue I/we love what we do, and I know we also have an amazing team to help me run this place. [Text Wrapping Break][Text Wrapping Break]From housekeeping to the kitchen, our aim is for you to have a wonderful stay. [Text Wrapping Break][Text Wrapping Break]And if you’re still on the fence whether to book that hard earned break with us just do this one thing. 

 

I want to just take 30 seconds and think about any questions I haven’t answered so far.  

 

Or better yet, what’s stopping you. 

 

Then hit reply and send your query/worry over or give me a call on (#) 

[Text Wrapping Break]For example: 

 

• Dietary requirements you want us to know about 
• Our facilities  
• Local attractions 
• Nearby pubs and nightlife 

• Transport Links 

 

Hopefully, we can answer all your questions and put your mind at rest. 

 

Oh course, if you have nothing more to ponder then click this link (LINK) and we’ll see you soon. 

 

And as you’re booking direct we can guarantee the best price. 

 

AND as a special treat you’ll get a bottle of wine on us. 

 

Can't say fairer than that.  

 

So, really the only decision you need to make is whether its Red or White. 

 

Oh, and of course, if drinking is not your thing we’ll find something that takes your fancy instead. 

 

The last few days we've been chatting and I hope you've got something from it.  

 

You see, here at Venue we strive to be different and not just a run of the mill B&B/Hotel/Rental in Location 

 

So, all I can say is hopefully we’ll be seeing you soon. 

 

Name/s 

 

P.S 

 

I almost forgot, 

 

We often run monthly free giveaways on our facebook/instagram site so be sure to follow us here for the chance for free stays and other giveaways for just a click of a button.