How To Get More Corporate Bookings

Cold Outreach

Typically, cold email outreach is known, hands down, as one of the hardest to crack when it comes to getting new clients.

Because really, when you think about it, you're a stranger to those you are reaching out too.

However, the good news is that although it may be a struggle…

It's certainly NOT impossible.

In fact, I believe it can actually work in your favour as you get to give that all-important first impression.

And if done “right” you'll be remembered forever (For better or worse) What's the trick?
#1 Stand out
And…

#2 Make the email sound if you're speaking directly to your prospect.

You see, every day, your prospects receive email after email, droning on about “how great their companies are” and “how we're done, this that and the other.”

(Not to mention writing like a robot and bring the reader to tears.) The Truth…

Your prospect couldn't give a monkey about ​YOU​. All they care about is how your service will help ​THEM​.

That means your email should cut back on your achievements and instead:

• ●  Talk about what they get out of the arrangement.
• ●  Talk about the problems you're solving in their life.And last but not least…

● Talk to them like they're a friend.

Which brings me onto another essential point…

Who Are You Actually Talking To?

Now, think about it for a moment…

Chances are most emails aren't going to get to the Head Honcho 1st time, as they’re usually filtered through someone first.

Now, I heard many names for these people over the years, but as I don't want to offend anyone… Let's just call them the “Gatekeepers.”

These could be:

• ●  Receptionists
• ●  Secretaries
• ●  Personal Assistants
• ●  The H.R DepartmentThe list goes on…No matter who they are, we need to get past these people and get your offer to the decision-maker.

  (Of course, if you've done your detective work and managed to get hold of the Bosses email…Then as long as what your offering pushes the right buttons, then you're home free.)

  Bottom line your email should be so compelling that the person reading it can't help but pass it on or book that meeting.

  How To Use The Templates?

  To personalise to each client all you have to do is fill in the ​Blue ​parts with the relevant information.

  Take a look at all 3 options (A, B, C) and choose which email suits you best.

Who to send to: ​Head Of Company/ Finance Department / H.R / P.A

Email 1A: Cold Outreach:

Subject:​ One Common Mistake ​(Company Type)​ Companies Make With Travel Expenses Subject:​ Simplest Way To Cut ​(Company)​ Expenses Costs By The End Of ​(Month) Subject:​ Save Time, Hassel, And Most Importantly, Money At ​(Company)

Hi ​(Name)
I’m no mind reader, but I can already tell what you're thinking…
“Is this going to be one of those so “​sales​” emails I’ll delete immediately?” The Truth…
Yes,​ Annnnnnd ​No​…
Yes, because it is a pitch (kind of)…
But so “​salesy”​ and that you delete immediately…
I hope not
In fact, I believe it’s well worth your while to at least hear me out.
So, with that, I have a couple of questions…
Do your staff ever have to stay in hotels for work?
And…

If you could save ​(Company)​ LOTS of money immediately when doing this would you at least look into it?

Is that a ​Yes?​
Great
Well, allow me to introduce ourselves… We’re ​(Company Name Description)… Example: (2 Sentence Max)

We’re ​EasyStay​ and are a UK Wide Property Management Outfit who specialise in providing high quality accommodation for those companies whose staff and clients travel regularly around the UK.

And Me…
I’m ​(Your Name) ​and my job is to reach out and let you know the many benefits of what we do…

And The ONE negative (More on that later)

So, what are a few benefits for ​(Company)​:

• –  Huge Cost Saving​:​ ​With the average hotel room in the UK setting you back around ​£​90, Monthly company expenses can escalate quickly. Alternatively, we have solutions that will dramatically drop that figure in the next 30 days.
• –  Huge Time Savings:​ The average booking takes ​43 minutes​ from start to finish. Which when added up is a lot of time wasted in monthly that could be used for something more productive.
• –  Huge “Hassle” Savings:​ No more dealing with faceless 3rd party booking platforms and frustrating help bots. Instead, you’ll deal with an ACTUAL human that can sort out your needs with just one email.Now, I could go on…
  However, I’m sure you got lots to get on with, so I'll leave it there.

  However, I would like to grab 15 minutes of your time ​this week​ just to determine precisely how we could help.

  Click The Link Here ​(LINK)​ and book in an informal “non-​salesy”​ ​chat.

Because let's be honest…

15 minutes in exchange for a possible ​£1​ 000’s worth of savings isn't a bad deal is it…

Well, all that's left to say is Thank You for your time ​(Name) ​and I hope I kept my word…

(That the email wasn't too “Salesy” and didn't get deleted straight away either)

Enjoy Your ​(Day)

(Your Name/Personal Sign Off)

P.S

Ahhhh yes… I nearly forgot the ​ONE negative​ about my proposal…

They won’t be visited by housekeeping every morning your staff may be forced to make their own bed…(Sorry guys)

Warm Outreach Email

This is when someone you’ve actually met a staff member at the company and they’ve offered to be your way in.

Having a name you can refer to gives your company a lot more trust and for the person receiving, makes it a lot more difficult to ignore.

WHO TO SEND TO: ​Head Of Company/

Finance Department

/ H.R / P.A

Boss / Gate Keeper Email 1B: Warm Outreach:

Subject:​ Does ​(Company) ​Have An Employee Of The Month? If Not I Suggest ​(Referral Full Name)
Subject:​ ​(Name)​, I Was Told By ​(Referral Full Name)​ You’re The Best Person To Talk With Subject:​ Best Way To Cut Expenses At ​(Company​)…And Still, Keep The Staff Happy… Subject:​ (Name) Worth Taking A Look If Not Only For The Free Doughnuts

Hi ​(Name)

I met ​(Referral Name)​ last week ​in/at (Location)​ and they strongly suggested I get in contact.

So, why should ​she/he​ get employee of the month…

Well, that chance meeting could potentially save 1000’s of pounds month in ​(Company)​ travel expenses.

And if that happens…
Then I reckon ​she/he​ deserves a leat a pat on the back. Oh, wait, first I should introduce ourselves.
We’re ​(Company Name Description)…
Example: (2 Sentence Max)

We’re ​EasyStay​ and are a UK Wide Property Management Outfit who specialise in providing high-quality accommodation for those companies whose staff and clients travel regularly around the UK.

And Me…

I’m ​(Your Name) ​and my job is to reach out and let you know ALL the benefits for ​(Company)​:

• –  Huge Cost Saving​:​ ​With the average hotel room in the UK setting you back around ​£​90, Monthly company expenses can escalate quickly. Alternatively, we have solutions that will dramatically drop that figure in the next 30 days.
• –  Huge Time Savings:​ The average booking takes ​43 minutes from start to finish.​ Which when added up is a lot of time wasted in monthly that could be used for something more productive.
• –  Huge “Hassle” Savings:​ No more dealing with faceless 3rd party booking platforms and frustrating help bots. Instead, you’ll deal with an ACTUAL human that can sort out your needs with just one email.Sounds good right…Ok, well I’m not the pushy type, so I'll leave it there.

  That being said, I would like to catch up when you have 15 mins spare.

  Why 15 mins?

  Because that’s all I need to get an idea of the amount of money leaving on the table EVERY month..

  Just Click This Link ​(LINK) ​and schedule a casual chat and we can go from there… (Your Name/Personal Sign Off)
  P.S
  Boss / Or Gatekeeper

  Now I could regret this… But I’ll tell you what…

  After we’ve chatted and if I STILL can’t cut money off your companies travel expenses, I’ll send the office a hamper full doughnuts.

  That way…Whatever happens…You'll STILL look like a hero in the office!

OR Other P.S

P.S

GateKeeper

Don’t forget to give ​(Referral Name)​ that pat on the back when you end up looking like an absolute superstar in work.

WHO TO SEND TO: ​Head Of Company/ Finance Department
/ H.R / P.A

Email 1C: Seen Work Vehicle In Carpark:

Subject:​ I’m Not Stalking ​(Company)​ Employees But…I Have A Confession… Hi ​Name​,
Yes, I’ll admit…A bit of a weird title for an email…
Don’t worry…No need to call the police.

I’ll explain…

I recently passed ​(Location)​ and noticed one of your work vehicles in the car park and a light bulb went off in my head…

Now, I’m no Sherlock Holmes but I'm guessing that if you had one member of staff travelling for business, there’s a pretty good chance they’d be others.

(As I said…No Sherlock Holmes…)

If this is in fact true…
The good news?
I can:
#1​ Save ​(Company)​ a LOT of money on monthly travel expenses… And…

Boss #2​ ​Make travelling away on business a whole lot less of a hassle GateKeeper #2​ ​Put you in line for Employee of the year (For suggesting #1) Oh wait, first I should introduce ourselves.
We’re ​(Company Name Description)…
Example: (2 Sentence Max)

We’re ​EasyStay​ and are a UK Wide Property Management Outfit who specialise in providing high-quality accommodation for those companies whose staff and clients travel regularly around the UK.

And Me…
I’m ​(Your Name) ​and my job is to reach out and let you know ALL the benefits

for ​(Company)​:

• –  Huge Cost Saving​:​ ​With the average hotel room in the UK setting you back around ​£​90, Monthly company expenses can escalate quickly. Alternatively, we have solutions that will dramatically drop that figure in the next 30 days.
• –  Huge Time Savings:​ The average booking takes 43 minutes from start to finish. Which when added up is a lot of time wasted in monthly that could be used for something more productive.

– Huge “Hassle” Savings:​ No more dealing with faceless 3rd party booking platforms and frustrating “help bots”. Instead, you’ll deal with an ACTUAL human that can sort out (Company) ​travel needs with just one email.

There are numerous others but I'm sure you’ll agree they’re a pretty good start.

So that brings us to me asking the all-important question…

When are you available for a 15-minute chat?

This is all I need to work out a pretty accurate figure of what I could save ​(Company)​ in the next 30 days.

Let's face it…

Just 15 minutes in exchange for potentially 1000’s of pounds off your monthly expenses isn't a bad deal…

Just Click This Link ​(LINK)​ to schedule a ​casual, no-obligation chat​ and we can go from there… Thank You ​(Name)
(Your Name/Personal Sign Off)

Follow Up Email

You’ve made the initial introduction with your first email. And fingers crossed you received a reply straight away… That might not have been the case though.

So, just to remind them we send a 2nd email approaching the subject from a whole different angle.

This should be sent 24-48 hrs after the first while your company is still fresh in their mind.

Email 2: Follow Up

Subject:​ Keeping The Staff At ​(Company)​ Happy
Subject:​ The One Thing In ​(Company)​ That's Just As Important As Profits Subject:​ Making ​(Company) ​Successful Starts With This One Thing

Hi ​(Name)
In your opinion, what makes a company successful? Some would say…

• –  Getting New Clients
• –  Reducing Expenses
• –  Increasing The Bottom LineAnd yeah, these all play a part…But without this ONE thing then all of the above just wouldn't happen…

  Which is…

  Keeping Your Staff Happy.

  And when they’re away, travelling for work that becomes just that little bit more difficult.

  Whether it's for events, training or just not at home for days on end, you want​ (Company)​ staff be comfortable as possible…Which means finding them a decent place to stay.

  However, getting the balance between quality accommodation and good value can be a tough one.

  If you get it wrong, then you might have an annoyed staff or even worse…or a “pissed off” client on your hands. ​(Excuse my French)

  So, imagine the relief KNOWING that the place you’ve put them ticks all the boxes EVERY time. Boxes like…

– Space To Swing A Cat:​ A hotel room will suffice for one night… But for longer stays…

Having space to decompress after meetings, events, and tradeshow makes being away from home…That little bit easier.

• –  A Work Area That Isn’t Your Bed​: There may be times when you’ll still have to carry on with your duties while away. Having an actual place to work and a reliable WIFI connection will make all the difference.
• –  A Home From Home:​ Living out of a suitcase isn't fun, and even being able to wash your clothes is luxury when being away from home without spending “an arm and a leg” on laundry services.And Yes, of course, Travelodge/Premier Inn living has its perks…(Who doesn’t like having their bed made for them every morning…)

  But even that after a few days, the novelty wears a little thin and you’d rather have somewhere that you could REALLY relax.

  Which is exactly what ​(Your Company)​ can provide…
  (Not to mention the drop in your monthly expenses and the hassle of using 3rd party booking

  sites.)
  Just Click This Link ​(LINK)​ to schedule that ​casual, no-obligation chat​ and we can go from

  there…
  Thank You ​(Name)
  (Your Name/Personal Sign Off) P.S
  Don’t worry…
  We’re extremely flexible.

  We can find solutions for ​(Companies)​ travel needs whether that be long stays, short stays or whatever in between.

Email 3: Follow Up Gatekeeper
Subject:​ Employee Award At​ (Company)​ Nomination
Hey ​(Name)
(Your Name)​ Again
Is it possible for me to nominate YOU for the ​Employee of the Year Award​ at ​(Company)? Serious…

This would be the least you deserve for massively cutting ​(Companies)​ travel expenses in 2019. And to be in with a chance of making that happen just Click This Link ​(LINK)​ to schedule our

casual, no-obligation chat an​ d we can take it from there. Thanks ​(Name)
(Your Name/Personal Sign Off)

P.S

And remember…
Nothing ventured, nothing gained.

Email 3: Follow Up ​Boss/ Or GateKeeper Subject:​ Don't they say it comes in 3’s

Subject: We’re Halfway There (Almost) Hi ​(Name)

So, I've been told “apparently” when contacting companies like ​(Company)​ the average time it takes to get a response is 7 emails….

Bad News…

If I was to follow that advice, we’d only be halfway there. But don’t worry as here is ​The Good News…
This will be my LAST email.
Because the truth Is…

I really don’t like bothering people.

That doesn't mean I don't think wouldn't benefit massively from just having a casual chat with me…

(Ahem…​Book With Me Here) (​ Link)
It’s just I feel like 3 emails are enough to get our message out.
So, with that…I’ll leave you alone.
If you haven't already had a look at our website here it is:
(Website)
And of course, if you see the company travel expenses at the end of (month) and think… “Yeah, it would be nice to knock a bit off that figure”
Then you know where I am.
Thanks again for your time ​(Name)
(Your Name/Personal Sign Off)