The Fomo Email Templates

The FOMO Emails

We humans don’t like to miss out on things…

When we think others are having more fun, living better lives, or experiencing better things than us, it doesn’t sit well I’m afraid.

We become envious and it could be the trigger for us to take action, whether that is buying the latest phone, finally joining the gym, or booking that holiday we’ve been craving…

And there’s a name for it…F.O.M.O.

Fear Of Missing Out.

The below email templates use F.O.M.O by suggesting that everyone else is having a holiday and if they’re not quick they might miss out.

Coupled with letting your subscribers know that you’ve blocked out some dates especially for them…(Making them feel special)

But they’re filling up fast. (Using scarcity)

You’re using a powerful set of techniques that when used correctly can help increase your bookings in 2021 and beyond.

The Emails

Below there is a long-form email and a short one. You can use them separately or in a series a few days apart (Send email 1, then email 2).

——————






Email 1 

Subject: Only for people this list
Subject: Booked your summer holiday/vacation yet?

Subject: (Name) I’ve blocked these dates for you

Hey/Hi/Hola (Name)

Having trouble finding somewhere to go on holiday/vacation in [insert year]?

Well, here’s the thing…

It’s no secret that booking a holiday/vacation abroad isn’t getting any easier.

The result…

To guarantee some kind holiday/vacation a lot of people in (Country) have decided to stay at home.

This means Staycations have soared in [insert year].

In fact, British-based company ‘Hoo’ found on average 76% of all bookings are for domestic holidays, with just 24% of bookings being made for holidays abroad.

And I don’t see this trend changing anytime soon. 

Now, of course, here at Property, I’m/we’re not complaining, as we’re filling up fast.

However, I do have one worry…

That people like you (Name), who’ve kindly subscribed to our email list, would miss the boat and not get the holiday/vacation YOU deserve this year.

So, I/we came up with a solution.

Last night, I blocked out exclusive dates, only available to those who’ve subscribed to our email list.

(That means you)

This means, not only do you get the first pick…

But, as you’re booking directly through our website, no extra commission from Booking.com/Hotel.com/etc will be added on top.

So you’ll be guaranteed the best price possible.

Check out your exclusive blocked-out dates here.

Truth is…these dates won’t be around forever. 

So, I suggest you have a look now and see what's still available before it’s too late.

And I hope to see you at Property in the near future.

Sign Off

P.S.

Here’s a photo of… doesn’t it look great!

NOTES: Image of your property/new feature/rooms/pool or anything you’re really proud of, or you believe would be a selling point to attract guests.

——————————–

Email 2 – Short  

Subject: We’re nearly full!

Subject: (Name) did you miss this?

Hey/Hi/Hola (Name)

Just wanted to give you a quick heads up.

As of yesterday, here at Property, we’re almost 90% booked for the next few months.

And as you’re one of our valued subscriber I’ve blocked out some exclusive dates just for you

Here are the dates.

Not sure how long they’ll be available for though, so best act quick.

Sign Off

P.S

Oh, and don’t forget, because you’re booking directly with us, you’re guaranteed the lowest prices too.