Getting previous guest’s re-interested in your property – Email Swipe File

Email #1 Day 1
Subject: I'm/We’re Sorry
Surely you haven't forgotten?
We’ve got an apology …
Sorry about this.

Hello/Hey/Greetings (Name)

We/I have an apology to make.

Here at (Venue) I’ve/we’ve been a little behind keeping you in the loop with everything that's been going on since your last visit.

I'm/We’re sorry.

However, with the summer months now in full swing it's the perfect time to reveal a few insider tips, which I’m certain you’ll be glad you stuck around for.

(HINT: It’ll mean some extra cash in your pocket)

Before all that…

I/we thought it was best to first explain exactly who you’re talking to.

Here’s a little reminder and, of course, an introduction…

(A short story of Venue) How long they have had it? History? Why?
Make it as personal as you can to connect with the guests.
No more than 200 words

Example

It’s Paul here and after over 2 decades immersing myself in the buzz of London life it finally had worn thin. I was in desperate need of a new challenge. I knew then, it was time to find a space in the countryside to live my dream and finally own my own BnB.

My friends said I must be off my rocker but I knew it was the only way way to go. In 2006 after much searching I stumbled upon Fawlty Towers and instantly it just felt right.

PIC (If Possible)

12 years on, I’m still welcoming guests from every corner of the UK and even a few from a further afield, and I hope I see you again in the next coming months over this glorious summer we’re predicted to have. (Fingers crossed of course)

But hold your horses…

And I warn you, this may sound a little crazy from someone who owns a B and B/Hotel/Guesthouse/RENTAL

Don’t book yet.

As what I’m about to share with you in tomorrow’s email is something you should be doing every time you book a holiday at (Venue) … or ANYWHERE for that matter.

By making this one small change you could save a bundle on your next trip away.

This one’s not to be missed.

Your Name

P.S

One last thing…

I/We trust you had a fantastic time last time you stayed at Venue and we’d love to hear your feedback.

Just hit reply and let us know if we can make it even more memorable in the future.

P.P.S

I really don’t want you to miss anything important over the next couple of days, especially tomorrows email.

So to avoid this just hit reply with the word ‘YES’ and i'll guarantee you’ll be kept in the loop.

Email #2: Day 2
The one secret you should know when booking your next Mini Break
One sneaky move to save ££ on your next Mini Break.
Think comparison sites are cheaper?
How to save 20% on your next Mini Break.

Hello (Name)

(Your Name) here again.

Remember yesterday I told you to hold off booking coming to see us, or booking ANYWHERE before you read this email?

For an owner of a BnB/Hotel/Guesthouse/Rental that may seem a little odd.

However there’s method in my madness.

Firstly, I truly appreciate all the past guests who made the time to come and stay at (Venue).

And because of this, I don’t want to see them over-spending and receiving anything less than  amazing customer service in the future.

In short, I/we want to save you some cash and give a personal touch.

And who wouldn't want that?

Exactly.

So without further ado, here it is…

The BEST way to get the BEST price and BEST service is next time book direct through us.

It may sound simple, but I’ll let you in on why.

When you book through a 3rd Party or any of the big comparison sites you’re paying extra commission on each room.

You know the online companies I mean…

Now, these sites say they guarantee the best price…

This just isn't true.

They may be the best price between all the other comparison sites .. but the BEST price can only be achieved when you book with us direct, either over the phone or on our website.

So, here’s what you do.

When you’re looking for where to stay on your next break, by all means, use the 3rd party to find the hotel of your liking.

Then, instead of staying on the comparison site, go on the hotel’s own website.

This gives you a much better idea of what it's like, the facilities and experience you’ll get.

Then give them a call or book direct.

Simple

9 times out of 10, they’ll be able to beat the price, and you can ask any burning questions to make your stay as enjoyable as possible.

Most of the time you’ll save a good 10-20%.

Perfect.

Try it for yourself. Feel free to go online at LINK and see what price I can offer for your next little getaway.

Make sure you enter the promo code {INSERT PROMO CODE}

I know you’ll be pleasantly surprised.

And if you need another reason to book? (Backed by Science)

Tomorrow you can discover why those so-called ‘relaxing’ 2-week breaks with sea, sand and sun might not be all they’re cracked up to be.

Intrigued?

Great.

I’ll reveal all in my next email.

(Your Name)

P.S

Of course, we’d like you to stay at VENUE. But I also urge you to use the ‘Direct booking’ method whenever you book a holiday.

It could really make a huge difference to your bank balance.

Email #3: Day 3
Just what the Doctor ordered
Happiness is just a Mini Break away
Want a happier life?…it's as simple as a Mini Break
The Doctors have spoken

Hey/Hello/Greetings (Name)

Last week the sun was blazing down in Location, and as I was checking out our last guest, I this popped into my head.

Even after years at Venue it always amazes me the reaction when my guests say goodbye.

It's like they've had a magic happy pill on the way out the door.

And all their cares and worries have just vanished into thin air.

But as we don’t supply ‘happy pills’ in the rooms, it must be down to something else.

So I donned my Sherlock Holmes cap and did a little detective work.

And before long I had an answer. This magic pill had a name …

The Mini Break.

Psychologists have now discovered if you use your precious holiday time in small bursts (rather than in one big long trip) you become much happier.

You have more happy memories.

You have have a much needed burst of energy

You become less snowed under with the stresses of work.

So science has proven once and for all a weekend away does wonders for you compared to those long stressful 14 day affairs.

Now, I don't know how you’re feeling at the moment but we can all do with a little top up of the good stuff.

And this {INSERT MONTH} there’s plenty to do in Location.

Here are just a few of my personal highlights.

(Search the local press for events or festivals that after coming up that month. Feel free to use their description of the event to save you time)

So why not treat yourself or someone special in you life to a scientifically-backed, happiness-boosting Mini Break with us.

LINK

Let’s just say, it’s doctors orders.

Have a fantastic day.

Your Name

Email #4. Day 4
Who doesn't love a good nose at Tripadvisor
Curious about what  ——– thought?
[REVEALED] – Prize winners
“Quote from a review”

Hello again

YOUR Name here.

I know we’ve welcomed you at Venue before, and no matter how long it was ago, it’s always
nice to share other people’s experiences

And let's be honest – who doesn't love a good nose on tripadvisor?

(Go on, we all do it)

Well, here's a note from Reviewer’s Name in December.

(Review) – 2 sentences max and put in italics.

Or what about Reviewer's Name in June.

(Review) – 2 sentences max and put in italics.

And both Reviewer’s Name and Reviewer’s Name were so kind to leave a fantastic review I’d like to give them a little something as a Thank You for staying at (Venue).

As soon as you read this email please give me a call on Number and and ask for Your Name I can reveal your little gift.

That’s it for today.

I’ll let you get back to whatever you were doing.

Have a great day.
————

P.S

We really appreciate our guests,

So if you have a date in mind in {insert month}, or a window in your calendar later in the year, Just click here and let us take care of you and give you a few days to remember.

Email #5 Day 5
Free gift?
The 5 things you can expect from [venue name]
Need your input [name]
Our promise to you …

Hi [first name]

The last few days we've been chatting and I hope you've got something from it.

You see, here at Venue we strive to be different and not just a run of the mill B&B/Hotel/Rental in Location

And by different we mean:

●First look at the best deals you ONLY receive being a valued guest.
●Competitions and Giveaways.
●Money-saving tips on your next mini break.
●Keeping you up to date with everything going on so you don't miss out.
●Insider insights on local events if you're ever in the mood to visit Location again.

However, I don’t want you to worry.

You’re not going to get hundreds of emails every month with no value at all.

I promise it’ll just be 1 – 3 digestible emails per week {week/month} to keep you in the loop.

And I promise, it will all be of interest to you.

Oh, and one last thing.

As a thank you for staying on our list we’d like to give you a little treat in return.

If you book through our website in the next 72 hours, on your arrival you’ll receive a (INSERT INCENTIVE) on us, so you start your stay the perfect way.

Have a fantastic (Specific Month).

Your Name

P.S

We’d love your input too. If you have any suggestion about (Venue) or what you like to see in these emails please don’t hesitate to let us know.

Just hit reply and send us your thoughts.