What is a CTA?

Welcome to Boostly Podcast Season 11 Episode 88. This is a recap of my Facebook live where I talked about CTA.

Here’s the audio for this episode:

Here’s the video for this episode:

Timestamp

00:00 Start
00:20 CTA mistake hosts do
01:40 What hosts can do

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Transcript from the Episode

There’s one thing that everybody gets very, very, very wrong on their website. And we’ve talked about a few things over these episodes. But there’s one thing is, is, is really common. And it all comes back to shy kids who don’t get sweets. And what do I mean by that?

CTA mistake hosts do

So you’ve got an amazing website, the front page of your website is fantastic, you’ve got a great image, your headline is spot on. It loads super quick, you’ve got a great sub-headline. But the one problem is, is you’re not asking the guest to buck, you’re not asking the guest where to go next. And that’s called a CTA, otherwise known as a click to action. And the most important part to have one of these CTAs is in the top right-hand corner, right-hand corner of your website that has what’s known as the buying zone. Now, people have a book now button, or they have a click to check availability, or whatever you want to call it. But often times is that it’s just masked in with the menu. So it’d be like home about local area property or properties walking out with all the same. Did you notice that if your button is coloured, then it’s more likely to get a click-through? And did you notice when you change your colour, it has so many different effects and emotions, the best colour to have is red. Because it drives attention, it clicks to action. Did you know that if you change your button from green to red, it has twice as much effect.

What hosts can do

So what I want you to do, go to your website, first and foremost. And again, if you’re on a Boostly website, go and look at all of our click to action buttons they stand out. And what I want you to do is put a box around it and see what impact it has. There’s some really cool heat map type software I want to I use is called crazy egg.com. And what Crazy Egg does is it shows you where people are clicking on your website actually watches a video. And so what you can do is in that top right hand corner, the click to action button, you can actually give it a color say red, white, right in so it stands out. And you’ll be able to watch on crazyegg exactly how many people are interacting with your website on a on a daily, weekly monthly basis and where they click into. And I pretty much guarantee you that by putting it red by putting a box around it by making it stand out you’re going to have more people clicking on there to go to your booking engine to go to your property page. And if you want to see an example of this go to boostly.couk/portfolio. And you can check out all the websites that we design for hosts just like you while you’re there, when you book a call with us and see if we can help you. We have got spots available. We’ve got a limited amount of new websites that were taken on so why not give us a call and have a chat with us and see if we can help you.

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