The Boost Hospitality Podcast is back for another season! In this episode, I talk about 3 ways that you can get the most out of Expedia for your hospitality business.
The trick with all the online travel agents and listing sites is to put your information everywhere. These companies invest billions to ensure that they are seen first when a potential guest starts their booking process, so if you don’t have a presence on all of the big online travel agents, you are leaving money on the table.
I appreciate the fact that you can’t be everywhere all of the time, though. What I did to solve this problem was to adopt the 80/20 rule.
Once you implement this method, you’ll quickly find out which OTAs are making you the most money. Then, focus on the 20% of those websites that are bringing in 80% of the bookings.
When we ran this test, we found that Expedia was bringing in more bookings than we first thought. With that in mind, I wanted to put together a blog which showed you how to get the most from the Expedia group.
How does this work for Expedia Hospitality?
1. Get listed on all of the online travel agents
2. Monitor the results over 6 to 12 months.
3. Find out which websites worked the best for bringing in bookings.
The end results would help me focus on the 20% of websites that bring in 80% of the bookings.
Click here to read the full blog post about Expedia Hospitality.