The Boost Hospitality Podcast is back for another season! In this episode, I talk about 3 ways that you can get the most out of Expedia.
The trick with all the online travel agents and listing sites is to put your information everywhere. These companies invest billions to ensure that they are seen first when a potential guest starts their booking process, so if you don’t have a presence on all of the big online travel agents, you are leaving money on the table.
I appreciate the fact that you can’t be everywhere all of the time, though. What I did to solve this problem was to adopt the 80/20 rule.
How does this work?
1. Get listed on all of the online travel agents
2. Monitor the results over 6 to 12 months.
3. Find out which websites worked the best for bringing in bookings.
The end results would help me focus on the 20% of websites that bring in 80% of the bookings.
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