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The Top 34 STR and Airbnb Content Creators Who Are The Ones To Watch in 2023 – Part 1


Short-term-rentals (STRs) have exploded in the last few years. This ever-growing industry is full of experienced hosts, travel enthusiasts, and content creators. From all the buzz, it can be overwhelming to discern who you should pay attention to. 

If you're looking to get into the business of Short Term Rentals and Hospitality or just looking to get some travel tips, these 34 content creators should be at the top of your list.

We've split the list into two parts for your ease, so without delay, let's dive in.


James Svetec

James Svetec is the founder of BNB Mastery and BNB Inner Circle and started out managing properties for other hosts back in 2017. He worked his way up to managing over 40 properties, some in the top %1 of performers in the city! With over 6 years of experience in the STR world and a wealth of knowledge, James now focuses on buying properties for Airbnb and has been helping property managers and investors make their dreams a reality. You can follow him on his websites, BNB Mastery and BNB Inner Circle.


John Hildebrand 

John Hildebrand is what we call an Airbnb expert, he is an ambassador for Airbnb and Hostfully. Hildebrand also owns and operates, a short-term rental property management company based in Scottsdale. He has been featured in many publications and is one of the most knowledgeable people in the industry.

Hildebrand is a great resource for business advice, especially when it comes to managing your own property and setting up your business with Airbnb. He is an active content creator and can be found giving lectures at Universities, sharing his knowledge on podcasts, and offering tips on Instagram.

If you are looking for short tips and tricks, or a man to follow the footsteps of, look no further.


Lenka Jenčová-Bednariková

Lenka Jenčová-Bednariková is a podcaster, social media influencer and entrepreneur. She has years of experience in the STR industry and is the founder of Lenks Escapes . Lenks is also admired for her motivational content. From her podcast she loves to talk about finding the right mindset for success and how to make positive changes in your life that will help you to achieve your goals.

If you are looking for someone to follow with years of industry experience, Lenka is one to watch! She’s also a great person to reach out to with any questions.

Closing with Coni

Coni is a social media marketer who specialises in working with real estate investors. She has grown her business from 0 to 7 figures and loves to share her journey online. She loves to use Instagram stories, YouTube videos and podcasts to educate and inspire others.

Coni is the go-to person for anyone looking to learn more about marketing their short-term rental business. She has been in the industry for over 10 years and is a wealth of knowledge for anyone trying to up their social media game.

Omid Tehranirad 

Omid Tehranirad or ‘The Rad Investor' is a REI personality who is focused on helping others leverage STRs to quit their 9-5 corporate jobs. Omid is passionate about making real estate investing accessible to everyone and teaches others how to make money in the short-term rental industry.

His blog and podcast are chock full of valuable tips and tricks on how to increase revenue, manage properties, and maximise profits. He even offers an amazing FREE Short Term Rental Analysis Calculator, which is an amazingly helpful asset you do not want to miss out on.

Tehranirad is an excellent follow if you want to one day achieve financial independence through STRs. Not many people are so invested in helping others, Tehranirad is a true gem.


Tatianna Taylor-Tait

Tatianna Taylor-Tait is a key resource in the STR industry but not for typical reasons. From her fantastic Instagram page she shares ideas, tips and tricks on how to maximise the value of your STR through interior design! She believes that in order to increase your nightly rate, you must invest in the look and feel of your property.

Tait is the expert when it comes to creating a space that feels modern, luxurious and inviting. Her page is full of inspiring ideas for any property manager as well as plenty of advice on how to get the most out of your rental.

Natalie Palmer

If you're looking for the easiest way to learn how the pros do it, look no further. Natalie Palmer is the go-to for learning how to take your hosting to the next level. From her website she offers a 5 day crash course on exactly how to keep your STR calendar full of happy customers who consistently give five-star reviews.

She also offers her own Short Term Rental: How To Guide, which covers everything from creating a strong listing to optimising your pricing. From her Instagram page and ‘No Vacancy' podcast she also shares crucial tips and tricks on how to up your game. She is not one to miss out on!

Louis Jackson

Louis Jackson is not known for his STR content, but rather his inspirational business coaching content. Jackson is a business coach and mentor that has helped hundreds of entrepreneurs start and grow their own businesses.

He shares valuable lessons on how to find your full potential and become a leader in your industry. If you need help reaching the next level in your business, definitely check out his YouTube channel.

Rose Ginley Tipka

Rose Ginley Tipka definitely has an entrepreneurial spirit. Tipka runs her business ‘Your Family's Place' in the beautiful countryside of Ohia, USA. She saw a niche opportunity and filled it perfectly and has scaled her STR business to epic proportions.

By following her social media accounts she shows a behind the scenes approach to how she runs her business and all the tips and ideas she has found along the way (She also has amazing photography skills!).

Paul Anderson

Paul Anderson is a marketing genius, his understanding of consumer psychology and marketing techniques is invaluable. From his reels to his videos, he shares powerful insights on how to increase bookings and revenue with Social Media. He is a bestselling author and also an owner of a Bed and Breakfast in the UK, who has a way with words to convey very complex topics into easily digestible reads that you don't want to miss.

He dives into topics such as understanding customer preferences, market segmentation and competitive advantages. He also shares his knowledge on how to use data to create better marketing campaigns that convert into fully booked rentals.

Anderson has taken the time to create plenty of free resources that you don't want to miss!


Emma Taylor

Emma Taylor is the perfect example of breaking into the STR scene done right. She aspired to let her own holiday homes and she achieved that and more! Taylor has a fantastic website and Instagram page dedicated to her rentals in the North Yorkshire region of the UK.

Taylor shares behind the scenes information as well as her stunning properties.  She also shares her great tips on how to run a successful STR business and what it takes to make your rental stand out.

Rich Somers

There's no success story quite like Rich Somers. Somers is a real estate veteran who owns and operates ‘Somers Capital' – a boutique investment firm – which is the perfect niche for today's market. Somers strives to help others achieve the same success he found, through his Instagram account (which has over 56,000 followers!).

If you're looking to break into the real estate market this is the man for you, he is exceptionally talented and just as kind. Somers would love to see you succeed, and that's what makes him stand out.

Jesse Vasquez

Jesse Vasquez has pioneered the MTR (mid-term rental) market. He found a niche in temporary workers like nurses doing contract work and targeted his marketing towards them. Since then he has exposed the medical travel accommodation market which is estimated to be worth upwards of $30 Billion USD!

Vasquez is still on his journey navigating this new scene and following him would be a great learning experience for anyone.

Rafa Loza

Rafa Loza is the mastermind behind ‘SuperHosts', a technology platform that helps vacation rental professionals take their business to the next level. Loza also helped pioneer the STR arbitrage area, in which he posts all you need to know about breaking into the STR business using other people's money on his Instagram. Loza also shares his expertise through seminars, workshops and webinars to help people succeed in the STR market.

He is constantly innovating new technologies with the aim of making the rental process even more streamlined and efficient for all involved. Follow him to stay up-to-date with the latest advances in the STR industry.

Ryan and Cory

Ryan and Cory are the founders of ‘Weekly Juice Pod'. They offer their expertise on all things related to vacation rentals and STRs, from tactical insights to creative marketing strategies. What makes them unique is their wealth of knowledge on how to succeed in the ever-evolving scene.

They are experts in all aspects of wealth building and share invaluable resources for free on their podcast, the ‘Weekly Juice Pod'. They are a charismatic duo who are equally entertaining as they are insightful.

One of my personal ones to watch in 2023

Marvin Harbour

Marvin Harbour is one of the most successful STR entrepreneurs in the industry. With a real estate portfolio worth millions, Marvin has certainly made his mark in the industry. He is passionate about helping others achieve success by sharing his wealth of knowledge and experience on his social media channels, blog posts and webinars.

He has a knack for helping people get started in the STR scene, providing easy to understand education and resources so they can hit the ground running. He is an expert in running an efficient business that minimises expenses and maximises profits.

Myka Artis

Myka Artis is a real estate investor and business strategist who specialises in STRs. He has built an incredible portfolio of vacation rentals over the years and has seen considerable success. He shares his wealth of knowledge through his podcast, ‘liveletthrive', where he interviews successful entrepreneurs within the industry.

In addition to this, Myka also provides great tips on how to run a successful STR business and what it takes to make it in the competitive rental market. By listening to him, you'll be able to quickly get up to speed with the latest developments and trends in the industry whilst also having a laugh at his content which he lightens up with his great sense of humour.




PART II of the Blog is here

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