Welcome to Boostly Podcast Season 11 Episode 25. This is a recap of my Facebook live video where I interviewed Daniel Rusteen about the difference of AirBnb SEO and Google SEO.
Here's the audio for this episode:
Here's the video for this episode:
Timestamp
00:00 Start
01:50 AirBnB and Google differences
03:30 A real-world example
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Audio – Boostly Podcast
Transcript from the Episode
Today's lesson video podcast, wherever you're tuning in from, is a little bit different from the norm. Because I went and interviewed one of the world's leading Airbnb experts, Mr. Daniel Rusteen, of Optimize My B&B, he did a session for the team Boostly members. And it was so good, I wanted to pull little extracts out and share it with you. So you can look to implement the tactics and training into Airbnb. Now, even though this is obviously a direct booking podcast, an advice that I gave is where I'm saying, Listen, just go and leave them all. Because you have to make them work for you. Not the other way around. They spend so much money on advertising costs and marketing spend that you have to be visible on them. There are so many things that you can do in afterwards to convert them into a direct booking. But for now, what I want you to do is to utilize these tips that we're going to share with you on Airbnb and how you can put them into practice. So this is one of the many episodes I'm gonna be putting out over the course of the next few days. And I just want you to sit back relax and make notes and put into practice.
AirBnB SEO and Google SEO differences
We all know Google and when I say Google, I mean Yahoo or Bing or any search engine traditional search engine. you're targeting specific search terms, so family vacation rental and Edinburg something like that. And on Airbnb, you're actually targeting what I call an FPG, or future potential guests. You want that pool to be as big as possible. And if you get the wrong FPGs, that negatively hurts you. The rank is based on the strength of your website. It has nothing to do with the reviews that your guests that the guest gives you on Airbnb, it actually depends that your rank is based on guest preference, believe it or not, guest preference and prior guest reviews.
Google has a static search. anyone in the world I believe, who search Airbnb title generator, or Airbnb optimization, my website should show it first for everyone, no matter where you're located. I think that's true. If you can confirm that I think most of you are in very opposite. That's how Google works, that's called static. Airbnb is more dynamic.
A real-world example about SEO search
And I think that concept is better discussed through a real world example. Let's say you go to the grocery store and you're going to buy some butter. And there's always dozens of options of butter they all look more or less the same. Let's let's take it a step further and say you're in like I was this summer I was in Kiev, Ukraine looking for butter I didn't know Russian so well. So butter. That's that would be static search. It looks the same for me as the person to my left and my right the person who came before me and after me that's we all get the same search results of how the butters display.
What happened this day is I bought butter, which I thought was regular butter and I got home. And it was actually butter infused with chocolate. It wasn't what I wanted. So static search works really well. If you know what you're looking for. If I was in a grocery store in the US and I knew exactly what I was looking for static search works great. Or you know, I'm searching for men's shoes online. I know I want this type of Nike, static searches great.
But then enter dynamic search, which is better for people who don't know what they want. Exactly. And going back to that example. If someone's going to Edinburg, a family they've never been there. They don't know exactly what they want. But based on their prior history, Airbnb can suggest them a few Airbnb ease that they think are more that they're more likely to have a good experience in.
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