I recently asked a question to the hospitality community on Facebook: “Who has a Google Analytics account?”
Only a handful of people admitted that they use Google analytics.
Now, I understand that you’re a hospitality owner. You have beds to clean, guests to look after, and a million other things to do. However, if you want to get people through the door, you need to know where they are coming from. When a guest arrives, and you ask them, “How did you discover our property?”, I often get “Google”, or “Booking.com” or “recommendation”. At least with a recommendation or Booking.com, you can track to where the guest found you. With “Google”, it’s not so easy.
That is why Google Analytics was created: so you can track exactly how people discovered your business. It also tells you where people are going once they get onto your website. That includes which pages they are checking out, and more importantly, which pages they are leaving your website from. For example, a guest arrives on your homepage, then goes to the accommodation section, but then leaves. Google tracks that.
A guest goes all the way to your booking engine to make a reservation but then leaves. Google tracks that, too.
All of this is easy to set up. Your website designer should have helped you do so already. If not, I have recorded a video which explains everything:
If you would like some help getting Google analytics setup, please get in touch with me at firstname.lastname@example.org.
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