Google Analytics and the Hospitality Industry – A guide for beginners

 

Do you want to know about Google Analytics for your hotel? Click here!

I recently asked a question to the hospitality community on Facebook“Who has a Google Analytics account?”

Only a  handful of people admitted that they use Google analytics.

Hotel owners don't know what Google Analytics is

 

Now, I understand that you’re a hospitality owner. You have beds to clean, guests to look after, and a million other things to do. However, if you want to get people through the door, you need to know where they are coming from. When a guest arrives, and you ask them, “How did you discover our property?”, I often get “Google”, or “Booking.com” or “recommendation”. At least with a recommendation or Booking.com, you can track to where the guest found you. With “Google”, it’s not so easy.

Do you want to know about Google Analytics for your hotel? Click here!

That is why Google Analytics was created: so you can track exactly how people discovered your business. It also tells you where people are going once they get onto your website. That includes which pages they are checking out, and more importantly, which pages they are leaving your website from. For example, a guest arrives on your homepage, then goes to the accommodation section, but then leaves. Google tracks that.

A guide on how to use Google analytics to get more hotel bookings

A guest goes all the way to your booking engine to make a reservation but then leaves. Google tracks that, too.

All of this is easy to set up. Your website designer should have helped you do so already. If not, I have recorded a video which explains everything:

[pexyoutube pex_attr_src=”https://www.youtube.com/watch?v=YahvC1S73S8″][/pexyoutube]

 

If you would like some help getting Google analytics setup, please get in touch with me at mark@boostly.co.uk.

Download a Free Checklist for this blog here!

Enjoyed this? Then you will love learning how to test your website! CLICK HERE!

 

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