Welcome to Boostly Podcast Season 11 Episode 150. This is a recap of my Facebook live where I talked about Episode 300!
Here's the audio for this episode:
Here's the video for this episode:
Timestamp
00:00 Start
02:30 Today's milestone
04:10 Boostly Academy
05:30 Social media struggles
06:40 The Boostly Team
Whilst you’re here
Follow Boostly on the following channels to get more tips, tactics and knowledge on how you can increase your direct bookings
Visual – YouTube
Audio – Boostly Podcast
Transcript from the Episode
We've reached a big milestone today at Boostly podcast. This is Episode 300. And what I wanted to do with some of it I don't normally do is I just want to talk about how we are helping hosts just like you all over the world. So Boostly was started back in 2016. It was an idea that I had in the Scarborough United Kingdom. And to start off with Boostly was very much a one on one role, I would go into local hotels or bed and breakfast or self-catering accommodation. And I would work one on one with the host.
At the same time I created the hospitality community Facebook group and it was, you know, really just for Scarborough and Whitby just to help local hosts in the area. And at some point in 2017, the Facebook group took off, just like anything on Facebook, when something works and something's getting engagement, it promotes it to everybody else on Facebook. And we started to have people from outside of Yorkshire and then outside of England wanting to join and then outside of the United Kingdom who wanted to join. And it was people outside of Europe. And before we knew it, in 2018, we had hosts from all over the world and it was really growing and we had people coming in that were fed up with the otas fed it with booking.com, Airbnb, etc, fed up of not getting the guests that they want fed up of commission costs fed up of always having to feel like you are playing in someone else's sandpit.
And the questions we are answering was pretty much exactly the same. It was, you know, how do you do x? How do you do email, Facebook, social media, etc. And what I did is I created something that I never thought I would do is I change the business changed my business from one to one to one to many.
Boostly Academy
And that's how Boostly Academy was born. And Boostly Academy started off with just five members. And now it's got closing in on 800 members host from all over the world. And it's you know, it's fantastic. I love it. The Boostly Academy has grown over the years thanks to hosts like us spreading the word and telling more people about it. It's the training is the community. It's those that want a little bit more, those that want a little bit more help and advice on how to get direct bookings, which is great. You have that a big part of direct bookings is that people realized that they needed a website in 2018. We built our first website. Now we're coming in close to 700 websites, maybe even just going over that. And we are now the market leaders in website design for the world of hospitality, which is fantastic. And again, it's all down to the word of mouth and the results for people again, because we know that all the marketing that we do, the bedrock of it is a website if you've got a good website, a direct booking website, where hosts, where guests can go and make a booking on it just, makes your life a whole lot easier. Combine that with the tactics that we were teaching, when it comes to email when it comes to social media. When it comes to Google, when it comes to all the other things. Having them connect together was great.
Social media struggles
When it came to social media, people were struggling with the content, I was saying, part of my training, listen, you should really be posting every single day, you really should be having images that are going to stop the scroll, the copy that's going to turn a looker into a book and how to say Well, I haven't got the time and I haven't got the confidence to create that copy or to create those images or to be posting every day. And that is honestly where the idea of Boostly content creator came around. I reached out to a local agency but I've got a design team and a copywriting team and, you know, between us we've created this service, this product called Boostly content creator where every month you get 30 to 40 pieces of content for social media and expanded from there, we now had email templates because hosts were really struggling with emails. And also we've added in a website generator tool, which is also an Airbnb title generator tool. And much more is coming.
All in all over 1000 clients all over the world. And we're all talking about direct bookings, it's all about working together. It's big teamwork going on, and I couldn't be more proud of every single member who has joined and all of the results that are coming in.
The Boostly Team
The Boostly team has grown from just me to now we've got 50 and 60 members of staff all over the world. And it's continuing to grow what we're creating behind the scenes, the new technology, the new tools, the help and support, the coaching programs are coming on the back of it, is really exciting. And this is what I wanted to dedicate Episode 300, if you are not yet part of Team Boostly and if you want to come and find out more, then just head to boostly.co.uk enter your email and you will get five videos and tools I recommend for free that will help you increase your bookings and you can start your journey there.
If you want to skip that if you want to talk to us about a website, go to boostlywebsite.com or you want to find out more about Boostly content creator go to boostlycontentcreator.com you've got three or four different websites to go check out. If you want help guidance got any questions please leave a comment back on this video. or send me an email at [email protected].
Thank you so much for tuning in to Episode 300. I don't do this often. I rarely do this. But I wanted to share this message with you as we take this podcast bigger, stronger, better and bigger. And I will be back tomorrow. My big goal this year is to do a daily podcast every single day in 2021 to help you hosts not only survive the past sort of 15-16 months but thrive on. So let's do this together. I look forward to seeing you back here tomorrow. If you haven't done so already, just subscribe. And if you want to support all of this for free, just hit the like button and share it with a host thank you for stopping by and I'll see you tomorrow.
Before you leave
Please go and rate, review and subscribe on iTunes, Spotify Google Play or Anchor or visit Boostly Hospitality Podcast for the full list of episodes!
If you have enjoyed this post and want to feed my caffeine addiction you can “Buy me a coffee” ️
