It’s no secret that the hospitality and tourism industries are incredibly competitive. It’s important, now more than ever, that hotels find a way to uniquely distinguish themselves from the competition while effectively connecting with as many individuals as possible.
Content marketing, a vital component of modern social media marketing, gives hotels the ability to relay their brand, values, and information interested travellers. Given the astounding recent rise in the importance of social media for marketing, all independent hotel owners need to be investing their time and money into the development of their digital content.
Here are 5 content marketing tips for independent hotel owners.
1. Identify your brand
What kind of hotel do you run? Is it a rustic, B&B-style space? Or more of a hip, modern lounge designed to host a younger crowd? Make sure that you have your brand clearly identified before developing content.
2. Know your audience
Your brand needs to sync perfectly with the kind of audience that you want to stay at your hotel. So, if you’re looking to target the 23- to 28-year-old demographic, sit down and identify what interests that bloc. Determine how your brand can embody it. It’s critically important to know your audience.
3. Professional photography
Since the Internet is a visual medium, eye candy is more important than ever. A social media post that includes an image will be shared twice as fast and as far than a textual one. People want to see what you have to offer. Skimping on professional photography simply isn’t an option anymore on social media. For more on how to maximise your visual impact, check out our post on that very topic!
4. Tell a story
People want to know who you are, what you value, and why they should pick your hotel over the one down the street. Tell your story. Are you located on historic land and are there rumours of a ghost on your property? Are you the perfect balance of modern and colonial? Hence, let your audience follow along with interesting content that leaves them yearning for more.
5. Provide details
People are picky about where they choose to temporarily live. They want to know the nitty-gritty details about your hotel. Do not hide them. Provide fun facts every week to make it feel as though followers are being welcomed into your home.
Start with these 5 tips and you’ll be well on your way to successfully marketing your hotel on social media. But remember, content marketing and social media management aren’t for everyone. If you feel as though online marketing isn’t for you, invest in a firm that can help. Boostly hosts quality marketing training videos here. To read more about this topic and to pick up even more tips, go and check out this excellent follow-up piece by Tnooz.
By: Alexandra Fasulo, Owner of SocialMe Media