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Top 5 tips to rank higher on Airbnb

Top 5 tips to rank higher on Airbnb


Are you wondering how to rank higher on Airbnb? It can be a bit confusing to figure out, but we've got your back. In this post, we’ll go over the top five tips for ranking high on AirBnB:

Have a good profile picture

The first thing people see when they look at your profile is your picture. It's important to have a good one that shows your face clearly, with you smiling and looking professional. Your Airbnb listing will be much more successful if the person renting it can trust that the host is trustworthy, so make sure that this photo portrays exactly what you want them to see!

  • Use a high-quality camera or smartphone and make sure your lighting is decent and natural (not from flash).
  • Make sure it was taken recently (within the last year).
  • Dress nicely for the shot–no hats or sunglasses unless they are part of who you are as an individual!

Write in detail about your listing.

Your listing should be detailed and informative. The more you write, the higher you will rank on Airbnb.

The more information that people can find about your listing, the easier it is for them to decide whether or not they want to book with you. If there's something special about your place that makes it stand out from all the other listings in town (e.g., “My apartment overlooks Central Park”), make sure this is included in your description!

Use keywords when writing descriptions for each room or area of your property: For example, if one of my rooms has an en suite bathroom but another doesn't (it does), then I would say something like “The master bedroom features its own private bathroom” versus just saying “This unit has two bedrooms.” Keywords help potential guests understand which areas are included within each price point before deciding which type of booking fits their needs best–and ultimately leads them towards booking directly through Airbnb rather than via third-party sites such as Expedia or Priceline Group Incorporated (NasdaqGS: PCG).

Set up proper filters.

One of the best ways to ensure that you're showing your listing to the right guests is by setting up filters. Filters let you show your listing only to guests who meet certain criteria, such as those who are visiting during peak season or those who have stayed at an Airbnb before. By using filters, you can narrow down the pool of potential guests and increase the chances that they will book with you instead of one of your competitors' listings.

Here's how it works: when someone searches for a property on Airbnb, there are two main ways for listings to appear in search results–by area (for example, “Paris”) or by price range ($100-$200 per night). If both options are selected (and most people don't know how important this step is), then every single property listed within those two categories will be shown on screen–even if some aren't relevant!

Follow up with guests after check in.

After a guest checks in, it's important to send them a thank you note. This will help build trust with the guest and show them that you care about their stay.

  • Ask for reviews. You can ask for a review from your guests at any time during their stay or at check-out. If you have an Airbnb page set up on Facebook, encourage people to leave reviews there as well! This helps boost your ranking because it shows that others like listing too!
  • Ask them where they stayed before or after yours (if applicable). The more places people stay at while traveling around the world, the better idea we'll have of what makes each listing unique – and how we can improve ours!

Ideally we recommend that you employ a “guest success manager” for this and have them call the guest. However if you're going to rely on automation a tool like Hospitable will be useful.

Set up a local presence to attract more bookings.

  • Set up a local presence to attract more bookings.

If you want to rank higher on Airbnb, it's important that prospective guests can feel like they're staying at someone's home and not just in an anonymous apartment or hotel room. One way of doing this is by using a local phone number, address and email address–but there are other ways too!

  • Use a local phone number: If you've got one available (and if it isn't too expensive), this will help convince people that they're dealing with someone who really knows their stuff when it comes down to finding good places for them in your city or neighborhood. And if nothing else, having them call and talk directly with someone from the area will provide peace-of-mind that their stay will go smoothly once they arrive at their destination after booking through your listing on Airbnb!

These tips will help you rank higher on Airbnb

  • Have a good profile picture.
  • Write in detail about your listing.
  • Set up proper filters for your home, so that guests can easily find it and book it easily.
  • Follow up with guests after check-in, to ensure that all is going well and they are happy with the experience at your place (if you offer housekeeping services).


We hope these tips have helped you to better understand how to rank higher on Airbnb. It's important to remember that the site is constantly changing and evolving, so keep up with new features as they are released. If you want more information about how we can help with your Airbnb listing or other online marketing needs, contact us today!

Of course you want to make sure your business is not solely relying on Airbnb for it's income and bookings. We encourage everyone to check out  


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