Boost Hospitality Marketing Podcast: Season 5 Episode Three
It has now been 48 hours since the competition went live, and hopefully, because of the actions you have taken, you’re up to date with the competition.
Today, I will show you how to get the competition in front of the right people. What I recommend you to do is to share into 3-5 Facebook groups a day.
Use Facebook ads for your competition
If you want to get your competition out to even more people, which is what today’s episode is about, you can start using Facebook ads. What Facebook wants is that when you spend money with them, they want to put it in front of people who like your page. But what I will show you, and by putting in a little bit more time into, is that you can create an audience that you can put your advert in front of.
Go to your Facebook page, and in the top right-hand corner, there’s a little drop-down, click on it and scroll down, and click Create Ads. It will load up a new page. This is what is called your power-editor. Click the hamburger-link (3 dots), and there are sub-options you can choose. Go to Audience Insights. When it loads up, the first thing you do is change the location from the United States to the United Kingdom.
You can find an audience that would like your page because of their interests. For example, if you’re a farm stay property, and you want to put people who might be interested in this, go to the demographics and go to interests, and put in a farm. Then when it goes to the person you’re going to target, you can put in behaviours, and here you can put in ‘is a parent’. And you can even filter that more too, for example, ‘parents of 3-5-year-olds’, etc.
Instead of going for the United Kingdom, look into where the majority of your customers are coming from. Put the ad into people coming from those locations. Save the audience and then when you click boost, choose that audience.
Why using Facebook ads is important
The reason why you’re going to do this and the idea you’re going to boost your competition post is because Facebook gives more visibility to posts that have more traction on it. So, because we do this 48 hours after you’ve gone live, is so that your post already has likes and comments and therefore Facebook will show your post more.
To learn more and take part in the competition, go to www.boostly.co.uk/Facebook