After speaking to their partners, Booking.com have recently updated their website with a whole host of new features that can benefit short term rental owners. In an effort to woo these rentals away from AirBnB, these new features aim to make your experience a lot easier when using the website. These changes are announced at the VRMA International Conference in Las Vegas. You can now check these out at the Booking.com property managers portal.
Here are the main ways the short term rental experience has been improved.
Control which guests can book your short term rental
Sadly, problem guests can be quite common in the world of short term rentals. According to PhocusWire, the new changes will allow you to report guest misconduct straight to Booking. This will in turn mean you can block these guests from booking again in future.
To add to this, you can also filter out what kind of guests can book in the first place. New controls mean you can restrict bookings so only people with verified contact details can book. You will also be able to change your settings so only those who have previously booked via Booking can stay at your property. These guests will already have stayed at other properties and not received misconduct reports, which limits the risk of them causing problems at your rental.
Personalise your short term rental experience
Modern tourists love getting to know the personal story behind the properties they are staying at, and Booking have responded to this. Hotel News Resource have reported that you can now update your personal profile. This profile info can, if you wish, be displayed to guests who are considering your property. In this profile you can include a personalised message, details about your property and location info tailored to guests who stay at your property.
The more info guests receive, the more likely they are to push that book button. Adding this personal touch has shown to be popular over on AirBnB. Booking are now making themselves far more competitive in the short term rental space.
One of the biggest advantages of the new update is the streamlining of the platform to save you time. TTR Weekly mention the Group Connect feature. This allows you to set up template guest messages and create an automatic scheduling system. This ensures your guests automatically get the right information at the right time. You won’t have to worry about sending an email to every individual guest.
They have also set up Bulk Action Tools. If you run multiple short term rental properties, you can apply changes to all of them at once. This gives Booking the edge over other websites where you have to edit each property individually.
All of these features are now also available on all of Booking’s platforms. This includes their website and the pulse up. This helps you to make urgent changes whilst on the go. You can then tweak them when you have more time to access the extranet.
All of these updates have shown Booking’s commitment to enticing new short term rentals to the platform. Though direct bookings are a better option, this update has placed Booking as one of the best OTRs for gaining those initial bookings. They have hinted at making more updates in future based on partner feedback – so watch this space!
Would you like to learn more about marketing your short term rental? Check out our courses on the Boostly shop.