We have been talking a lot about how Google My Business (GMB) Listing can help your hotel business. In this article, we will be talking about a specific feature that you can use – offering discounts and incentives for your guests and followers.
Offer discounts when your GMB clients post their reviews
Your Google My Business reviews are very crucial to your listing. It will affect your reputation and will help you get more potential guests for your property.
At first, it will be a bit hard to get reviews. It’s okay to ask your previous clients for a review. It will also motivate them if you can offer incentives and discounts for their next transaction with you if they leave a review. Adrian Cojocariu of Cognitive SEO talks about the Do’s and Don’ts on how to offer discounts and some other additional tips to maximise your GMB listing.
Post offers for first-time and returning clients
Google My Business brings ‘offer’-type Google posts for business owners. It’s amazing how business owners can be creative with their offers. They can offer discounts to first-time and even returning customers by posting eye-catching photos of their properties.
Jamie Pitman of the Bright Local blog wrote an article on how businesses can use this feature. It also features a step-by-step process on how to post an offer on Google My Business.
Offer seasonal discounts for your GMB Listing
Hotel owners can also take advantage of holidays and offer seasonal discounts to their guests. This tip was discussed by Vivek Patel on his blog at E2M Solutions, along with some other tips on how to increase website traffic.
At first, offering GMB discounts to your guests may sound expensive and hurting to your business. But in the future, you will see that it can bring marketing benefits to your business on many levels.
Boostly can help you design a website that will turn your ‘lookers into bookers’. To find out more, head to boostly.co.uk/website.