How to out perform the market by 20 -30%

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In this podcast episode, Liam Carolan introduces Eduardo Mandri, CEO of Angel Host, a company that helps hosts and property managers optimize their operations in the short-term rental industry. Angel Host offers rental management services and uses technology to improve pricing, guest communication, and 24/7 support. They claim to outperform the market by 30 to 40 percent.

Eduardo emphasizes the importance of learning and implementing tools effectively and using data analysis to make informed decisions. He suggests property managers with 5 to 150 listings can benefit the most from their services. Angel Host aims to level the playing field for smaller managers, enabling them to compete with larger players.

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Timestamps (audio)



[00:00:00] Liam: Okay. So as hosts and property managers, sometimes we have a lot of tools at our fingertips and we're not sure how to get the very best out of them to outperform our peers and the competition within our industry today on the episode on loosely podcast, we're going to be talking to a very special guest who's going to be sharing.

[00:00:20] His solution and his company's solution to that problem. So if you haven't listened to this podcast before, you're listening to the Boostly podcast. This is the podcast that helps hosts with the tools, the tactics, the training, and most importantly, the confidence to go out there and get more direct bookings.

[00:00:35] Uh, my name is Liam Carolan and we do this mini-series where we look at businesses and people, uh, within the short-term rental industry that can help you as a host and a property manager excel at what you do. So today I'm very excited, uh, to present Eduardo Mandri. He is the CEO and, uh, co-founder of Angel Host.

[00:00:57] They're a fantastic company, which we're going to learn more about today. You can go and check them out at www. myangelhost. com. And, um, they're a company which whether you own or manage properties, they have rental, uh, management experts that ensure that you outperform your market, which is just so important, especially today, more than ever.

[00:01:18] So welcome along Eduardo. Thank you for joining us.

[00:01:22] Eduardo: Thank you. I appreciate your having me today. That's awesome.

A bit about Eduardo  

[00:01:25] Liam: Would you mind starting by just introducing yourself and the elevator pitch of what the company does? I know I've given you a bit of a lead up there, but in your own words, what does Angel Host, my Angel Host do?

[00:01:39] Absolutely.

[00:01:40] Eduardo: I started the company about five years ago. I was a property owner myself, working closely with my property manager that was taking care of my property. And I loved everything they did. They were good at taking care of me. Of my property. However, I realized that when it came to optimizing sales and, you know, using the latest technology, they were probably not up to date.

[00:02:04] With all the latest trends and all the latest technology and it was hard for them to keep up with all those things. So angel host comes as As an offer to property managers to help them optimize their operations. So, so property managers, instead of having to, you know, get a special technology for dynamic pricing and another one for, for sending, uh, onboarding passports, uh, to their clients or, or, or need to have a guest service team 24 hours a day, seven days a week.

[00:02:35] We provide all of those services for them. And by using the best-in-class technology coupled with a really good team, we managed to outperform every single market where we work by at least 30 to 40 per cent. It's not rocket science, it's just that we have a team of specialists and good technology, and that's how we collaborate with property management companies around the world.

Getting the best out of your tools in place

[00:02:56] Liam: What would you say to a host or a manager who's got All these tools in place, and there'll be people listening to this? You know that they're not getting the best out of those tools. Are there mistakes that you see hosts make over and over? Are there common sorts of errors that you see?

[00:03:15] Eduardo: Totally. Um, I think one of the largest, one of the biggest and most common mistakes is underestimating the time it takes to perfect the usage of a tool, right?

[00:03:27] Like you, you can, it's like buying a private plane and you want to bring it from point, you want that plane to bring you from point A to point B, but it's not just about buying the plane. It's about learning how to fly it and learn how to operate it under different weather conditions. And it's the same, whether you're buying a PMS or a dynamic pricing tool or a guest service, a guest communication service.

[00:03:47] It's not just about researching, which is the best one out there, but also learning how to use it. And a lot of people underestimate the time it's going to take or don't pay as much attention to the actual implementation as they did in the selection of the tool. So I would, I would encourage people to be very, very aware that The real work starts not when you chose not when you're trying to choose the right tool.

[00:04:11] But once you chose the tool to put it in place and start using it, I think that it's important to pay attention to that and to invest time in learning how to use the tool properly.

[00:04:24] Liam: And for the property managers who are listening to this, there's going to be a lot of them who don't know whether or not they are how they're performing in their market.

[00:04:33] You know, they're just They woke up one day, they've started managing their properties. They've taken on a few friend's properties and all of a sudden they're a property manager. What should they be looking at? What kind of KPIs should they have in place? Key performance indicators and how will they know if they aren't outperforming the market and if they could use, uh, my angel hosts help.

[00:04:56] Eduardo: Right. And the very good question. Most property managers sometimes don't have an idea. They just have a clue based on what they heard the neighbours say or other property managers in the area or just their overall feeling. I feel that my occupancy rate is good because I'm busy 60 to 65% of the time.

[00:05:14] But You can't tell how well you're performing unless you compare yourself to others. Right. And that's why we take time and investor resources, for example, to buy the reports from third-party companies, whether it's Air DNA or whether it's key data or even our pricing tool price labs like whatever tool that we use.

[00:05:37] Uh, we need tools that provide us with market information. That's the only way we can tell. Not only we are outperforming the market, but it's the only way to determine whether we need to take action concerning rates or concerning promotions. Uh, unless you know how your properties are performing, let's say as of today.

[00:05:59] Or arrivals in October or November or December, you might be leaving money on the table by having already too much of your inventory book for those days. When the market is not yet booked, or you might also be losing out if most of the properties, you know, should have already been rented because it's low season and you miss your opportunity and now you're trying to read it at the last minute.

[00:06:23] So it's so important to have data, uh, to compare yourself. To other property managers and the market in general, not only to understand where you stand but also to take measures in terms of what strategies you need to do what you need to do.

What is the typical size that you can help best?

[00:06:41] Liam: Is there a typical size of the property manager that you tend to help the best?

[00:06:46] You know, is this obviously if somebody's just launched on Airbnb, this probably isn't for them. But is there is it? Is there a particular size manager that you're helping most?

[00:06:58] Eduardo: Yeah. I think when when when a property manager is very small and the hand is 235 properties, I think they're still capable, you know, just by sheer effort and just by investing the hours required to properly manage those properties.

[00:07:14] But as soon as you get past that point, and I think our sweet spot is anywhere between. Five and 10 on the low end up to 150 on the high end. I think we are a good solution for them. Once you get to 150 or 200 listings, you should be in a position where you can hire your revenue managers.

[00:07:33] You're in a position to offer 24-hour, seven-days-a-week guest service, you should be in a position to have someone full-time for listing optimization. So I would say that's the sweet spot, right? That's where we can make a difference. And our goal is to put all those property managers on the same level playing field as the very large property managers that have 1000 2000 properties and have all the resources at their disposal.

[00:08:01] We want to make sure that we level it. That we provide the tools and the solutions required to the property managers so that even though there is small, they can operate at the levels of efficiency of the very large players in the market.

[00:08:14] Liam: So thank you so much, Eduardo for sharing your story. Your journey certainly might take away from this today to don't Leave data without having an investigation.

[00:08:25] Look at it. See what you can learn from it and then obviously reach out to the people who are the experts and see if you can get some help from them. So thank you so much. Was there anything last year before we bring it to a close? No, I just, wanted to thank

[00:08:40] Eduardo: you. It's been, it's been a lot of fun.

[00:08:42] You're a, you're a great interviewer. Thank you. I appreciate your time, Liam. Thank

[00:08:48] Liam: you so much. Very kind. Thank you very much, Eduardo. And thank you too, if you're watching or listening to the Boostly podcast, we know there are lots of places you can put your attention. We appreciate you putting it with us.

[00:08:58] Go and take some action and go and get some more, more bookings off the back of this. Thanks for listening. Bye for now. Having a blast. Gonna get it on the

[00:09:05] Eduardo: Boostly podcast. Bruce Lee led Bruce Lee cuz it's so hard on the tees Loose leaf, making up those rhymes. Don't write it, just do it loosely.