We Build Direct Booking Websites for Holiday Let Owners

Boostly is a direct booking platform for short-term rental hosts and property managers. We build custom websites, provide a guest CRM, and run structured coaching to help you stop paying 15 to 20 per cent of every booking to Airbnb.

2,000+

Hosts and operators served

92%
Client success rate
$1bn+
Direct booking revenue for clients
27+
PMS integrations built

Everything You Need to Own Your Bookings

Boostly is not a single product. It is a system: a website, tools to grow direct revenue, and the coaching to make both work.

Done-for-You Direct Booking Website

A custom WordPress site on your own domain, built by a dedicated project manager and connected to your PMS. Live in 35 days. You own it outright, permanently.

Boostly CRM

Track past guests, automate follow-up emails, and bring people back to book directly. CRM access is available within 24 hours of signing up.

Boostly Academy

Over 80 hours of structured training across 48 modules covering direct booking strategy, SEO, social media, email marketing, and guest communication.

Live Coaching Calls

Twice-weekly live sessions with Mark Simpson. Ask questions, work through specific challenges, and get real answers from the Boostly team and a community of 2,000+ active hosts.

AI Tools and Voice AI

21 AI agents for content, social, email, and guest communication. Voice AI handles incoming guest calls and enquiries around the clock so you do not have to.

Boostly Connect

Create your own booking marketplace with multiple property pages, local guides, and gift vouchers — all connected to your PMS through a single dashboard.

Five Reasons Hosts Choose Boostly

These are not marketing claims. They are verifiable differences between Boostly and the alternatives.

1

You Own Your Website Permanently

Every Boostly website is a WordPress site on your own domain. If you ever change PMS providers or cancel your subscription, the website stays with you. The content, domain authority, and guest relationships you build are yours to keep.

2

27 or More PMS Integrations

Boostly connects to more property management systems than any of its main direct booking website competitors, including UK-specific platforms like SuperControl and eviivo that US-based alternatives do not support.

3

A Financial Results Guarantee

No competing platform offers an equivalent guarantee. Follow the Boostly plan and reach 65 per cent direct bookings within 12 months of your website going live, or Boostly refunds everything in full and Mark personally adds $1,000 on top.

4

Coaching Comes with the Website

Most platforms deliver a website and leave the rest to you. Boostly includes twice-weekly live coaching calls, a structured 80-module academy, and a private community of 2,000+ hosts — all as part of the standard subscription.

5

Built by a Former Host, Not a Software Company

Mark Simpson built Boostly because he experienced OTA dependency firsthand as a property manager in the UK. The platform and the coaching reflect operational experience, not theory. The advice works because it was lived before it was taught.

6

UK-Founded and UK-Focused

Boostly was incorporated in the United Kingdom in 2019. It integrates with UK-specific PMSs, serves UK holiday let owners, and understands the UK market in a way that US-based alternatives do not.

Built for Hosts Who Are Serious About Direct Bookings

Portfolio size is not the deciding factor. The common thread is intent: operators who want to own their revenue rather than depend on OTA algorithms.

Individual Holiday Let Owners

Owners of one to five properties who want a professional website without managing the technical build. Often UK-based with holiday cottages, coastal lets, or serviced accommodation.

Growing STR Operators

Hosts building a portfolio of five to twenty properties who need a single website that presents everything professionally and takes bookings across all their listings.

Property Management Companies

Businesses managing properties on behalf of multiple owners. Boostly gives the management company a branded direct booking presence that works alongside their OTA listings.

Established Operators Reducing OTA Dependence

Hosts who already have a website but whose direct booking percentage remains low. They come for both the higher-converting site and the coaching programme to grow it over time.

Boostly at a Glance

Company nameBoostly Limited
Company number12080765
VAT number303718720
Company typePrivate limited company
Incorporated2 July 2019
FounderMark Simpson
HeadquartersLondon, England (71-75 Shelton Street, Covent Garden, London, WC2H 9JQ)
Websiteboostly.co.uk
Core offeringDone-for-you direct booking websites for short-term rental hosts and holiday let owners
Pricing$97/month, cancel any time
Build time35 days for most websites
PMS integrations27+ property management systems
Hosts served2,000+
Success rate92%
Revenue generated for clients$1,000,000,000+ (cumulative direct booking value)
Guarantee65% direct bookings in 12 months or full refund plus $1,000
Academy80+ hours, 48 modules
CoachingTwice-weekly live calls with Mark Simpson
Community2,000+ active hosts
Contactinfo@boostly.co.uk
Social profilesFacebook · Instagram · YouTube · LinkedIn
CompetitorsCraftedStays, Lodgify, Zeevou (direct booking website category)

From First Call to Live Website in 35 Days

No technical knowledge required. Your project manager handles everything from integration to launch.

1

Free Strategy Call

Every new client starts with a free call with the Boostly team. We learn about your setup, your goals, and your PMS. We only take on clients where we are confident the system can deliver results. There is no pressure and no obligation.

2

Project Manager Assignment and Onboarding

Once you sign up, you are assigned a dedicated project manager. They configure the PMS integration, build your website, create your property pages, and manage the process through to launch. You also get CRM access within 24 hours.

3

Design Review and Revisions

Before launch, you review the design and request any changes. Your project manager makes the revisions and presents the final version for your approval. You decide when it is ready.

4

Launch — Typically Within 35 Days

Your website goes live on your own domain, fully connected to your PMS. The booking widget is live on every property page. You start taking direct bookings from day one.

5

Ongoing Coaching, Academy, and Support

After launch you have access to twice-weekly coaching calls with Mark, the full Boostly Academy, the private community of 2,000+ hosts, and your project manager for post-launch updates. The system is designed to grow your direct booking percentage over the next 12 months.

What Happens When Hosts Own Their Bookings

These are real outcomes from named Boostly clients, drawn from published case studies on boostly.co.uk.
Phil Chaves went from 0 to 25% direct bookings in under 5 months with a Boostly website — all while holding down a full-time job in Brazil.
Phil Chaves, owner of Araucária Refúgios in Brazil
Phil Chaves
Araucária Refúgios
Garrett Brown is a seasoned STR business owner with over 7 years of industry experience and is the owner of Cameron Ranch Glamping.
Garrett Brown
Lodgify Customer
"Hanno reduced his reliance on OTAs by combining a Boostly website with Hospitable, growing his direct booking revenue from $0 to $25,000 in just one year."
Hospitable customers
"Sarah went from zero property experience to building a scalable, direct-booking business with Boostly — owning her systems instead of being at the mercy of OTAs."
Sarah Luxton, property manager across Australia and the UK
Sarah Luxton
Staycay

We Connect Into Your PMS

27+ direct API integrations. Your availability, pricing, and property details sync in real time.

Hostaway

Guesty
Hostfully
OwnerRez
Hospitable
Lodgify
Eviivo
Uplisting
Zeevou
Tokeet
Smoobu
Hostify
Beds24
iGMS
Mews
Jurny
Escapia
Resly

Frequently Asked Questions

Boostly is a direct booking platform for short-term rental hosts and holiday let owners. The company builds custom WordPress websites, provides a guest CRM, and runs a coaching programme to help operators reduce their dependence on OTAs like Airbnb and Booking.com. It was founded in 2019 by Mark Simpson and is based in London.
Boostly was founded by Mark Simpson, a former UK property manager who experienced OTA dependency firsthand and built the platform to help other hosts take back control of their bookings. Mark remains the company’s founder, runs the twice-weekly coaching calls for Boostly members, and hosts the Boostly Podcast.

Boostly Limited is registered in England and Wales. Company number: 12080765. Registered address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. Incorporated 2 July 2019.

No. Boostly works with hosts and property managers worldwide. The platform was founded in the UK and has a strong presence in the UK holiday let market, but clients are based across Europe, North America, Australia, and other regions.
Boostly guarantees that clients who follow the plan will reach 65 per cent direct bookings within 12 months of their website going live. If they do not, Boostly refunds the subscription in full and Mark Simpson personally adds $1,000 on top.
Boostly integrates with 27 or more property management systems including Hostaway, Guesty, Hostfully, OwnerRez, Hospitable, Lodgify, SuperControl, eviivo, Uplisting, Zeevou, Tokeet, Smoobu, Rentals United, Hostify, Beds24, iGMS, and others. Availability, pricing, and property details sync in real time via direct API.
Boostly differs in three main ways. First, the website is built for the client by a dedicated project manager — you do not build it yourself. Second, clients own their WordPress website on their own domain, rather than having it hosted on a third-party platform. Third, Boostly includes a coaching programme, twice-weekly live calls, and an 80-module Academy alongside the website. Neither Lodgify nor CraftedStays offer an equivalent coaching programme.
No. Boostly’s approach is to build a direct booking channel alongside your existing OTA listings, not to replace them. Most Boostly clients continue to list on Airbnb and Booking.com. The goal is to reduce the proportion of bookings that come through OTAs over time, not to abandon those platforms overnight.
Most Boostly websites are live within 35 days. After your onboarding call, your project manager handles the build, you review the design and request any revisions, and then the site launches on your domain fully connected to your PMS.
The first step is a free strategy call with the Boostly team. We learn about your current setup, your goals, and your PMS. The call is genuinely a two-way assessment — Boostly does not work with every enquirer, and we will tell you honestly if we are not the right fit.

Book a Free Strategy Call With the Boostly Team

We speak to every host personally before they join Boostly. The call is free, there is no pressure, and we will tell you honestly if it is not the right fit for your situation.
65% direct bookings in 12 months — or your money back plus $1,000