This Host Added $225,000 in Annual Revenue By Combining Lodgify With a Boostly Website
Running 20 cabins takes a serious operational backbone.
For Garrett, that backbone is Lodgify. Across his 20 cabins, Lodgify gets him seen on the OTAs, syncs multiple calendars, and even automates guest messaging.
As both a host himself and a consultant to others, Garrett has tested many PMS’s, but Lodgify stands above them all:
“It’s the best PMS in the industry.”
Garrett discovered early that scaling his STR business required direct bookings; bookings that are generated through your own website and therefore side-step the commission fees from OTAs.
He’d spent years working in tech, so figured he’d have no problem building his own website on WordPress. But small technical issues kept showing up at the worst possible times. With only 1-2 properties, this isn’t such a big deal. But for Garrett, with 20 properties, this cost him thousands in lost bookings and wasted time.
Garrett had also fallen into a trap of over-complicating his website:
“Before I was doing all these fancy bells and whistles to have this super cool website, but then guests got confused on where to book. It was just too much information overload.”
Lodgify’s own website builder covers the basics well, but turning a functional website into one built specifically to convert direct bookings (with high-level SEO, a flawless mobile experience, and integrations tailored to the STR industry) is its own specialism.
That’s why Garrett chose Boostly.
The $225,000 Uplift
Even with a glitchy website, Garrett already had 90% of Bookings Direct. Yet after launching his Boostly Website, his conversions shot up by an additional 15%.
That’s about an extra $225,000 in revenue every year for a simple switch.
The uplift came from removing friction from the booking experience:
- The mobile booking calendar no longer glitched or shifted out of place
- The guest journey was stripped back so visitors knew immediately how to book
- The site was optimized for conversions based on Boostly’s experience of launching 2,000+ STR websites
More Than Just a Website
You don’t just get a website with Boostly; you have their entire team in your corner — Something Garrett needed when he accidentally broke his own site.
Garrett’s site gets 10-15 bookings per day, so each day his site doesn’t work means thousands of dollars in lost revenue. So he was desperate to fix the problem. Thankfully, he wasn’t alone:
“I messaged the Boostly team, and I was like, ‘Hey guys, I screwed up, help me!’ Within 12 hours they’d reverse the problem and built my site back up properly.”
Do You Need a Boostly Website?
Lodgify’s own no-code website builder is a strong starting point if you don’t have any way to get direct bookings. And for a host who wants to stay at one or two properties, that may be all you need.
The shift happens as the portfolio grows.
Once you’re managing multiple properties, guests need to navigate between listings, find the right unit quickly, and trust the booking experience enough to skip the OTA search bar entirely.
This is where having a Boostly website really shines, since it not only looks incredible but is also optimized to convert visitors into bookings. And according to Garrett, the sooner you make the switch, the better:
“The mistake I made is I didn’t connect with Boostly until I had a website with maybe 10 units at the time, and when you redo your website, you reset a lot of your SEO. I wish I had connected with Boostly when I had two or three units.”
And the great thing is that your Boostly seamlessly integrates with Lodgify. This allows you to provide a complete, premium experience for every guest while effortlessly scaling your STR business.
And if you’d like to join thousands of hosts who combine Lodgify with a Boostly website, visit https://www.lodgify.com/ and boostly.co.uk today.
Meet Garrett
Garrett Brown is a seasoned STR business owner with over 7 years of industry experience and is the owner of Cameron Ranch Glamping. Check out the (Boostly) website here: cameronranchglamping.com/
