We’re diving into two hot-button topics shaping the global travel landscape: the intensifying overtourism blame game and the latest insights from Skift’s State of Travel 2025 report.
Hotels vs. Airbnb: The Overtourism Blame Game Heats Up
The conversation around overtourism is reaching a boiling point—and this time, it’s a war of words between two of the industry’s biggest players. In its latest report, Airbnb claims hotels are the real driver of overtourism in Europe, citing data that shows 78% of EU guest nights are still spent in hotels. The platform argues that STRs offer more distributed benefits to local communities by spreading visitors across neighbourhoods.
But hotel groups aren’t staying quiet. Major chains like Meliá and Accor have pushed back, accusing STR operators of fuelling unregulated growth, dodging compliance, and undermining community life. Their position? Short-term rentals are an unchecked force that’s reshaping urban centres—often for the worse.
The truth, however, is far more nuanced. Overtourism isn’t a simple case of hotel vs. Airbnb. It’s a systemic challenge driven by global demand, cheap flights, changing consumer habits, and local regulatory gaps. Real solutions will require cooperation between governments, platforms, and tourism bodies—not finger-pointing.
State of Travel 2025: Growth, Innovation, and Mounting Pressure
Skift’s newly published State of Travel 2025 report paints a picture of an industry both booming and under pressure. Travel demand remains strong, fuelled by pent-up wanderlust, but the rules of the game are shifting fast.
AI is no longer just a buzzword—it’s becoming central to how companies personalise offers, streamline operations, and adapt to changing guest behaviours. Experiential travel continues to outpace traditional models, with travellers seeking authentic, meaningful connections over cookie-cutter experiences. Meanwhile, sustainability has moved from a nice-to-have to a business imperative, as eco-conscious consumers demand real action.
For STR hosts, property managers, and hospitality brands, the message is clear: adapt or risk falling behind. Success will depend on embracing innovation, understanding shifting guest priorities, and staying agile in an increasingly competitive landscape.
Final Thought: The Future Requires Balance, Not Blame
The overtourism debate highlights a deeper issue—how the industry balances growth with responsibility. Whether it’s AI adoption, sustainability, or community impact, the winners in travel will be those who stop pointing fingers and start leading solutions.
Ready to elevate your direct booking game? Visit the Boostly website for the tools, strategies, and support you need to succeed in 2025 and beyond. And remember: Book Direct