We explore the Skift Global Forum’s unique approach to travel industry engagement and Webjet’s strategic acquisition of Locomote. From immersive networking to tech-driven corporate travel solutions, discover the trends shaping hospitality and business travel today.
We take a closer look at two major developments shaping the travel and hospitality industry: the Skift Global Forum’s unparalleled approach to industry engagement and Webjet Group’s strategic expansion in corporate travel.
The Skift Global Forum continues to set the standard for travel industry gatherings. Unlike traditional conferences, every aspect of the Forum is meticulously designed to drive meaningful interaction. From carefully curated conversations to single-stage sessions and intimate executive roundtables, attendees are encouraged to actively participate rather than passively observe.
The Forum emphasizes candid dialogue, insightful storytelling, and powerful networking opportunities. Speakers are challenged, and questions are not just welcomed—they’re integral to the experience. This approach transforms the Forum from a simple conference into a dynamic ecosystem where innovation, strategy, and thought leadership thrive. Connections made here often lead to partnerships and decisions that shape the industry for years to come.
For travel executives, marketers, and operators, the Forum offers an invaluable opportunity to explore new ideas, engage with peers, and gain insights into emerging trends. Whether it’s uncovering innovative business models, discussing evolving traveler behavior, or exploring the impact of technology on hospitality, the Skift Global Forum positions itself as the industry’s must-attend event.
In parallel, Webjet Group has made a bold move in the corporate travel sector by acquiring Locomote for $11 million. Locomote’s established corporate travel platform brings proven technology and operational expertise to Webjet, allowing the company to deliver a more seamless, structured digital experience for business travelers—effectively moving three years ahead of its planned roadmap.
This acquisition doesn’t just provide technological enhancements; it also brings the know-how of the Locomote team, ensuring smooth operational integration. As global business travel rebounds, Webjet is now positioned to expand its corporate offerings, streamline travel management processes, and provide a competitive advantage in a market increasingly focused on digital-first solutions and personalized travel experiences.
For corporate clients and travel managers, this means faster, more efficient booking processes, greater flexibility, and enhanced reporting capabilities. By integrating Locomote’s platform, Webjet is demonstrating how strategic acquisitions can accelerate innovation, improve service delivery, and maintain a leading edge in a rapidly evolving industry.
Episode 312 highlights two powerful trends shaping the future of travel: the human-centric, experience-driven approach of industry gatherings like the Skift Global Forum, and the technology-driven transformation of corporate travel through strategic acquisitions like Webjet’s purchase of Locomote.
For travel professionals, property managers, and operators, staying informed about these developments is crucial. From fostering meaningful industry connections to leveraging technology to enhance customer experiences, those who adapt quickly will continue to thrive in the competitive hospitality landscape.
