Email #1 Day 1
Subject: Iâm/Weâre Sorry
Surely you havenât forgotten?
Weâve got an apology âŚ
Sorry about this.
Hello/Hey/Greetings (Name)
We/I have an apology to make.
Here at (Venue) Iâve/weâve been a little behind keeping you in the loop with everything thatâs been going on since your last visit.
Iâm/Weâre sorry.
However, with the summer months now in full swing itâs the perfect time to reveal a few insider tips, which Iâm certain youâll be glad you stuck around for.
(HINT: Itâll mean some extra cash in your pocket)
Before all thatâŚ
I/we thought it was best to first explain exactly who youâre talking to.
Hereâs a little reminder and, of course, an introductionâŚ
(A short story of Venue) How long they have had it? History? Why?
Make it as personal as you can to connect with the guests.
No more than 200 words
Example
Itâs Paul here and after over 2 decades immersing myself in the buzz of London life it finally had worn thin. I was in desperate need of a new challenge. I knew then, it was time to find a space in the countryside to live my dream and finally own my own BnB.
My friends said I must be off my rocker but I knew it was the only way way to go. In 2006 after much searching I stumbled upon Fawlty Towers and instantly it just felt right.
PIC (If Possible)
12 years on, Iâm still welcoming guests from every corner of the UK and even a few from a further afield, and I hope I see you again in the next coming months over this glorious summer weâre predicted to have. (Fingers crossed of course)
But hold your horsesâŚ
And I warn you, this may sound a little crazy from someone who owns a B and B/Hotel/Guesthouse/RENTAL
Donât book yet.
As what Iâm about to share with you in tomorrowâs email is something you should be doing every time you book a holiday at (Venue) ⌠or ANYWHERE for that matter.
By making this one small change you could save a bundle on your next trip away.
This oneâs not to be missed.
Your Name
P.S
One last thingâŚ
I/We trust you had a fantastic time last time you stayed at Venue and weâd love to hear your feedback.
Just hit reply and let us know if we can make it even more memorable in the future.
P.P.S
I really donât want you to miss anything important over the next couple of days, especially tomorrows email.
So to avoid this just hit reply with the word âYESâ and iâll guarantee youâll be kept in the loop.
Email #2: Day 2
The one secret you should know when booking your next Mini Break
One sneaky move to save ÂŁÂŁ on your next Mini Break.
Think comparison sites are cheaper?
How to save 20% on your next Mini Break.
Hello (Name)
(Your Name) here again.
Remember yesterday I told you to hold off booking coming to see us, or booking ANYWHERE before you read this email?
For an owner of a BnB/Hotel/Guesthouse/Rental that may seem a little odd.
However thereâs method in my madness.
Firstly, I truly appreciate all the past guests who made the time to come and stay at (Venue).
And because of this, I donât want to see them over-spending and receiving anything less than amazing customer service in the future.
In short, I/we want to save you some cash and give a personal touch.
And who wouldnât want that?
Exactly.
So without further ado, here it isâŚ
The BEST way to get the BEST price and BEST service is next time book direct through us.
It may sound simple, but Iâll let you in on why.
When you book through a 3rd Party or any of the big comparison sites youâre paying extra commission on each room.
You know the online companies I meanâŚ
Now, these sites say they guarantee the best priceâŚ
This just isnât true.
They may be the best price between all the other comparison sites .. but the BEST price can only be achieved when you book with us direct, either over the phone or on our website.
So, hereâs what you do.
When youâre looking for where to stay on your next break, by all means, use the 3rd party to find the hotel of your liking.
Then, instead of staying on the comparison site, go on the hotelâs own website.
This gives you a much better idea of what itâs like, the facilities and experience youâll get.
Then give them a call or book direct.
Simple
9 times out of 10, theyâll be able to beat the price, and you can ask any burning questions to make your stay as enjoyable as possible.
Most of the time youâll save a good 10-20%.
Perfect.
Try it for yourself. Feel free to go online at LINK and see what price I can offer for your next little getaway.
Make sure you enter the promo code {INSERT PROMO CODE}
I know youâll be pleasantly surprised.
And if you need another reason to book? (Backed by Science)
Tomorrow you can discover why those so-called ârelaxingâ 2-week breaks with sea, sand and sun might not be all theyâre cracked up to be.
Intrigued?
Great.
Iâll reveal all in my next email.
(Your Name)
P.S
Of course, weâd like you to stay at VENUE. But I also urge you to use the âDirect bookingâ method whenever you book a holiday.
It could really make a huge difference to your bank balance.
Email #3: Day 3
Just what the Doctor ordered
Happiness is just a Mini Break away
Want a happier life?âŚitâs as simple as a Mini Break
The Doctors have spoken
Hey/Hello/Greetings (Name)
Last week the sun was blazing down in Location, and as I was checking out our last guest, I this popped into my head.
Even after years at Venue it always amazes me the reaction when my guests say goodbye.
Itâs like theyâve had a magic happy pill on the way out the door.
And all their cares and worries have just vanished into thin air.
But as we donât supply âhappy pillsâ in the rooms, it must be down to something else.
So I donned my Sherlock Holmes cap and did a little detective work.
And before long I had an answer. This magic pill had a name âŚ
The Mini Break.
Psychologists have now discovered if you use your precious holiday time in small bursts (rather than in one big long trip) you become much happier.
You have more happy memories.
You have have a much needed burst of energy
You become less snowed under with the stresses of work.
So science has proven once and for all a weekend away does wonders for you compared to those long stressful 14 day affairs.
Now, I donât know how youâre feeling at the moment but we can all do with a little top up of the good stuff.
And this {INSERT MONTH} thereâs plenty to do in Location.
Here are just a few of my personal highlights.
(Search the local press for events or festivals that after coming up that month. Feel free to use their description of the event to save you time)
So why not treat yourself or someone special in you life to a scientifically-backed, happiness-boosting Mini Break with us.
LINK
Letâs just say, itâs doctors orders.
Have a fantastic day.
Your Name
Email #4. Day 4
Who doesnât love a good nose at Tripadvisor
Curious about what âââ thought?
[REVEALED] â Prize winners
âQuote from a reviewâ
Hello again
YOUR Name here.
I know weâve welcomed you at Venue before, and no matter how long it was ago, itâs always
nice to share other peopleâs experiences
And letâs be honest â who doesnât love a good nose on tripadvisor?
(Go on, we all do it)
Well, hereâs a note from Reviewerâs Name in December.
(Review) â 2 sentences max and put in italics.
Or what about Reviewerâs Name in June.
(Review) â 2 sentences max and put in italics.
And both Reviewerâs Name and Reviewerâs Name were so kind to leave a fantastic review Iâd like to give them a little something as a Thank You for staying at (Venue).
As soon as you read this email please give me a call on Number and and ask for Your Name I can reveal your little gift.
Thatâs it for today.
Iâll let you get back to whatever you were doing.
Have a great day.
ââââ
P.S
We really appreciate our guests,
So if you have a date in mind in {insert month}, or a window in your calendar later in the year, Just click here and let us take care of you and give you a few days to remember.
Email #5 Day 5
Free gift?
The 5 things you can expect from [venue name]
Need your input [name]
Our promise to you âŚ
Hi [first name]
The last few days weâve been chatting and I hope youâve got something from it.
You see, here at Venue we strive to be different and not just a run of the mill B&B/Hotel/Rental in Location
And by different we mean:
âFirst look at the best deals you ONLY receive being a valued guest.
âCompetitions and Giveaways.
âMoney-saving tips on your next mini break.
âKeeping you up to date with everything going on so you donât miss out.
âInsider insights on local events if youâre ever in the mood to visit Location again.
However, I donât want you to worry.
Youâre not going to get hundreds of emails every month with no value at all.
I promise itâll just be 1 â 3 digestible emails per week {week/month} to keep you in the loop.
And I promise, it will all be of interest to you.
Oh, and one last thing.
As a thank you for staying on our list weâd like to give you a little treat in return.
If you book through our website in the next 72 hours, on your arrival youâll receive a (INSERT INCENTIVE) on us, so you start your stay the perfect way.
Have a fantastic (Specific Month).
Your Name
P.S
Weâd love your input too. If you have any suggestion about (Venue) or what you like to see in these emails please donât hesitate to let us know.
Just hit reply and send us your thoughts.