We’re tracking U.S. hotel transactions and premium travel innovation! $9.7B in H1 2025 deals, Phoenix leading the market, and startups like Holiwise raising €1.5M to combine AI and concierge services—reshaping high-end travel for the modern guest.
We’re tracking U.S. hotel transactions and premium travel innovation! $9.7B in H1 2025 deals, Phoenix leading the market, and startups like Holiwise raising €1.5M to combine AI and concierge services—reshaping high-end travel for the modern guest.
We dive into the latest movements in the hotel industry and explore how technology is shaping premium travel experiences.
U.S. Hotel Market Sees Modest Growth Amid Ongoing Transactions
The first half of 2025 brought steady growth for U.S. hotel transactions. Total transaction volume rose 3.9% year over year, reaching $9.7 billion, despite a 6.7% drop in the total number of deals. Phoenix emerged as the market leader, contributing $1 billion in transactions, followed closely by New York City and Washington, D.C.
Luxury hotels and urban properties continued to attract investor interest, even as construction costs remain high and RevPAR growth slows in lower-tier segments. Notable transactions included Rockbridge’s acquisition of the historic Menger and Crockett Hotels in San Antonio, Ashford Hospitality’s strategic sales in Houston and Evansville, and multiple new openings and conversions by major brands such as IHG and Best Western.
The activity isn’t limited to domestic markets—plans for expansion are underway across Europe and Brazil, signaling continued investor confidence in global hospitality. From iconic properties to emerging brands, the landscape remains dynamic, offering opportunities for both operators and investors alike.
Holiwise Raises €1.5M to Redefine Premium Travel
On the tech front, London-based startup Holiwise secured €1.5 million in pre-seed funding. Founded in 2023, the company is on a mission to transform premium travel bookings by blending AI-powered travel agent services with personalized concierge experiences.
Holiwise caters to premium travelers often underserved by mainstream online travel agencies or high-cost concierge services. The platform offers dynamic travel packages and integrates B2B partnerships with companies such as HBX Group and Amadeus, creating a seamless, high-touch experience for users.
The funding round attracted notable executives from Bank of America, Google, Barclays, and Goldman Sachs, providing strategic guidance as Holiwise scales rapidly. CEO Albin Eriksson Lippe emphasizes that the platform bridges the gap between self-service booking tools and bespoke high-end services. Lead investor Bobby Previti praised the team for perfect market timing and their vision to capture the growing demand in premium travel solutions.
Final Thought
The hospitality and travel industry is clearly evolving, blending traditional market activity with cutting-edge technology innovation. For property managers, operators, and travel brands, staying informed on market transactions, investment trends, and tech-driven solutions is essential to navigating and thriving in this competitive landscape.