AI in Hotels: The Transformation Begins and TikTok’s Travel Reprieve

Explore how AI is reshaping the hotel industry, from Tesla-powered aparthotels to smarter revenue strategies. Find out why TikTok’s ban was lifted, what it means for travel marketers, and why multi-channel marketing is vital. 

AI’s Transformative Role in Hospitality

Big Budgets and Big Changes

According to new data from Canary Technologies, 73% of hotel professionals expect artificial intelligence to have a significant impact on their operations within the next 12 months. Larger hotel chains are leading the way, dedicating up to half of their IT budgets to AI-powered solutions. These initiatives focus on:

  • Guest Communications: Streamlining interactions through chatbots and automated responses.
  • Revenue Management: Refining pricing strategies based on real-time data.
  • Fraud Detection: Enhancing security and reducing losses.

Balancing Excitement with Caution

Not everyone is rushing in. Some brands, like Sonesta International, remain cautious, weighing the benefits of AI against potential costs and risks. Meanwhile, the boldest innovations are already in motion—such as an autonomous, Tesla-powered aparthotel concept debuting in Las Vegas, which promises to redefine guest experiences.

Key Takeaway

Despite the different approaches, one thing is clear: AI is moving beyond trend status, becoming a pivotal shift in how hospitality businesses operate. Staying informed and prepared will be crucial for anyone looking to stay competitive.


TikTok’s Reprieve and What It Means for Travel Marketing

The Ban and Its Aftermath

TikTok users in the US breathed a collective sigh of relief after a temporary ban was lifted, allowing the platform’s 170 million users to regain access. Major travel brands like Expedia and Booking.com, which leverage TikTok’s vast audience for marketing, welcomed the news.

The Road Ahead

Despite this reprieve, the future of TikTok in the US remains uncertain. Travel marketers are already diversifying their strategies by exploring:

  • Instagram Reels
  • YouTube Shorts
  • Emerging Apps (e.g., Lemon8)

Marketing Must-Have: Multi-Channel Presence

TikTok’s ongoing situation highlights the importance of a multi-channel marketing approach. By not relying too heavily on one platform, travel and hospitality brands can remain flexible and resilient in an ever-changing digital environment.


Stay Ahead with STR Daily

At Boostly, we're committed to helping you navigate this over-changing industry. Whether you're a travel business owner or a hospitality professional, our resources and tools can help you stay ahead of the curve. If you need a boost in your bookings, check out our website If you enjoyed this post, share it with your peers and tag us on social media we'd love to hear from you and share your support. And as always, remember to Book Direct!

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