Welcome to Boostly Podcast Season 11 Episode 27. This is a recap of my interview with Danny Rusteen where we talked about the number of images to use on AirBnB,
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Timestamp
00:00 Start
02:00 Can I have too many photos on AirBnB?
03:30 Add neighbourhood photos if needed
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Transcript from the Episode
For today's episode, I went and interviewed one of the world's leading Airbnb experts, Mr. Danny Rusteen, of Optimize My B&B, he did a session for the team Boostly members. And it was so good, I wanted to pull little extracts out and share it with you. So you can look to implement the tactics and training into Airbnb. Now, even though this is obviously a direct booking podcast, an advice that I gave is where I'm saying, Listen, just go and leave them all. Because you have to make them work for you. Not the other way around. They spend so much money on advertising costs and marketing spend that you have to be visible on them for so many things that you can do in afterwards to convert them into a direct booking. But for now, what I want you to do is to utilize these tips that we're going to share with you on Airbnb and how you can put them into practice. So this is one of the many episodes I'm gonna be putting out over the course of the next few days. And I just want you to sit back relax and make no and put into practice.
Can I have too many images on AirBnB?
Well, there's no perfect number of images. But Airbnb, they say very little about their search engine. 14 photos is perfect. They say very, very little about their search engine. But you can infer based on their writing what they value. And it seems based on their writing that they actually value more photos. I'm the opposite. I think that's the wrong way to approach it. Because I'm looking at conversion. Is someone more likely to finish 12 photos or to finish 32 photos, which is what most hosts have 30 to 40 to 50. I optimized listings about 67 photos the other day, they're not going to see any photos in the back half of the back 60%.
It's going to be the same for text anything, you want to communicate the most information in the least amount of time. So in other words, you don't need four angles of the bedroom. You need one angle, maybe two, Same thing with living in the bathroom, the most information in the least amount of time. In general, if it's like a studio or one-bedroom, there's really only going to be like eight to 12 photos.
Add neighbourhood images if needed
In this case, what you can do is you can add a couple of neighbourhood photos, which I call it. A neighbourhood photo is going to set you apart from your competition. It's going to be a high-quality photo, but it's going to be like a guide, you're going to be recommending something about your neighbourhood. It's not the best because your neighborhood is the same as your competition. So there's no differentiation there. But if you have a studio, one bedroom, I highly recommend this. Otherwise, what I do on one of my listings that I managed it was a one bedroom, I guess. And what I did is my neighborhood photo was a picture of a place that it was a national park that most people a lot of people go to. And my caption said, If you book with me, you're going to get my tips which include a way to park at this place and get in for free, free parking, free access. You get that with booking my place. That's a good use of a neighborhood photo.
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