🚀 Boostly
£0.00 Basket

What is actually in your OTA contract? – Boost Hospitality Podcast

  • October 2, 2018
  • podcast

Get my 5 step guide to boost your direct bookings

GET ACCESS NOW
Tags
bed and breakfast Blog booking Booking.com booking engine Bookings Boostly Boostly Podcast case case study coronavirus Customer Service direct bookings Email email marketing Expedia Facebook GOogle Hospitality hospitality business hospitality industry Hospitality Marketing hotel hotel bookings Hotel Marketing hotelmarketing hotel marketing tips Hotels How to Instagram Interview marketing marketing tips Online travel agent online travel agents ota OTA's podcast Reviews Social Media technology testimonials tips TripAdvisor website

The Boost Hospitality Podcast is back for another season! In this episode, I talk about what’s actually in the contract you signed with the Online Travel Agents or OTAs.

Hospitality owners often complain about high commission rates, brand hijacking in Google AdWords, and lack of control in marketing. However, when looking at the contract between OTAs and hotels, OTAs have much more rights than you would believe.

In the episode, I share a few snippets explaining just how little control you have when working with an OTA.

Aside from that, I also share with you a few other things. Firstly, if OTAs have the right to use your name, logo, and anything else they want, then why are you not allowed to use a meta-pricing comparison tool on your website, proving that your price will always be lower than any OTA? Secondly, why are you not allowed to promise always to offer the best price, when OTAs do that all the time? And finally, independent hotels should be requiring transparency checks from their OTA. They should insist on API access to the OTA so they can monitor rate parity. The API should allow inspections by channel, device, length of stay, and geography. Sadly, these things are a huge problem. The result is a massive quarrel between hotel owners and OTAs.

Click here to read the full blog post.

Share this post

The Boostly Guarantee

We are the only company that offers a guaranteed return on your investment on any Boostly product in new direct bookings or 100% of your money back. Contact us for more information

More Guests Booking Direct or Money Back Guarentee
Need A Boost ?

Download My 5 Simple Actionable Steps To Boost Your Direct Bookings Right Now 

Free Download
Contact me

Address

Mark Simpson
Po Box 1046
Stockton On Tees
TS19 1XL

Legal

Privacy Policy
Manage Cookies
Copyright
Disclaimer
Terms & Conditions

Social

Facebook
Instagram
YouTube
LinkedIN

Contact

07943622847
[email protected]
Vat Number: 303718720
Company Number: 12080765

Members

BOOSTLY MEMBERS LOGIN
Reset Password
Boostly - Privacy Policy
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits.
By clicking “Accept”, you consent to the use of ALL the cookies.
However, click "Cookie Settings" to adjust your controlled consent.
Read MoreCookie settingsREJECTACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
CookieDurationDescription
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-functional1 yearThe cookie is set by the GDPR Cookie Consent plugin to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
cookielawinfo-checkbox-non-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Non-necessary" category .
cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".
CookieLawInfoConsent1 yearRecords the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
elementorneverThis cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
CookieDurationDescription
__cf_bm30 minutesThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
aka_debugsessionVimeo sets this cookie which is essential for the website to play video functionality.
player1 yearVimeo uses this cookie to save the user's preferences when playing embedded videos from Vimeo.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
CookieDurationDescription
_p_hfp_client_idpastElfsight sets this cookie to implement social platforms on the website and enables the social platforms to track the users by assigning them a specific ID.
sync_activeneverThis cookie is set by Vimeo and contains data on the visitor's video-content preferences, so that the website remembers parameters such as preferred volume or video quality.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_70930436_21 minuteSet by Google to distinguish users.
_gat_UA-70930436-21 minuteA variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
psuid4 hours 19 minutesThis cookie is set by the provider ProveSource. This cookie is used for randomly generating unique Id for user. It helps in counting the impressions and notification display rules per user.
vuid2 yearsVimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextIdneverThis cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverThis cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
_zm_chtaid2 hoursNo description available.
_zm_csp_script_noncesessionNo description available.
_zm_cta1 dayNo description
_zm_ctaid2 hoursNo description available.
_zm_currency1 dayNo description available.
_zm_mtk_guid2 yearsNo description available.
_zm_page_authsessionNo description available.
_zm_sa_si_nonesessionNo description
_zm_ssidsessionNo description available.
_zm_visitor_guid1 yearNo description
bwfan_session1 yearNo description available.
bwfan_visitor1 yearNo description available.
credsessionNo description available.
fneverNo description available.
geolocationneverNo description available.
prism_254927001 monthNo description
ps5bc77823d929b60a67c6cfad1 dayNo description
TS01a42040sessionNo description
TS01d0dc3fsessionNo description
woocommerce_multicurrency_forced_currency1 yearNo description available.
woocommerce_multicurrency_language1 yearNo description
woocommerce-multicurrency-reloadedsessionNo description
wULrMv6tsessionNo description
zm_aidpastNo description
zm_haidpastNo description
zm_htmaidpastNo description
zm_tmaidpastNo description
SAVE & ACCEPT