As global travel continues to surge, two growing concerns are reshaping the landscape for short-term rental (STR) professionals—rising travel advisories and increasing pressures from overtourism.
In episode 204 of the STR Daily Podcast powered by Boostly, host Bob dives into the latest industry developments, including how geopolitical shifts and overcrowded destinations are forcing travel professionals to rethink strategies in 2025 and beyond.
International Travel Warnings Raise Concerns
Several US allies—including Germany, the UK, Canada, Denmark, and Finland—have updated their travel advisories in response to new American policies and recent reports of mistreatment toward foreign tourists. These updates are largely linked to executive orders from the Trump administration, particularly involving gender identification and extended stay requirements.
Germany now warns visitors of possible arrest and deportation, while Canada cautions those staying beyond 30 days about mandatory registration. With the UK and Germany consistently ranking among the top five sources of inbound US tourism, such advisories could significantly impact international traveler sentiment.
What this means for STR operators: A decline in inbound international travel could lead to reduced bookings in traditionally high-performing markets. Hosts should consider adjusting their marketing strategies to target more domestic travelers or alternative international audiences who remain unaffected by these advisories.
Overtourism Is Everyone’s Responsibility
Overtourism is no longer just a buzzword—it's a real challenge for destinations worldwide. Experts from Booking.com, Accor, and Wyndham Hotels are urging the entire travel sector, including STRs, to play a more active role in combating overcrowding.
The proposed solution? A more thoughtful, collective approach to demand management:
Promote lesser-known or off-season destinations.
Invest in infrastructure that supports sustainable travel.
Partner with local authorities to educate guests on eco-conscious behavior.
STR professionals are uniquely positioned to help distribute tourism more evenly by highlighting hidden gems in their listings, offering off-peak discounts, and encouraging guests to explore local culture beyond the major tourist hubs.
A Shift Toward Purposeful Travel
More travelers—especially millennials and Gen Z—are showing a preference for meaningful, environmentally conscious travel. This shift presents an opportunity for STR operators to align their offerings with growing demand for authenticity and sustainability.
Think local artisan welcome gifts, eco-friendly amenities, and transparent communication about your property’s sustainability practices. These small touches can lead to stronger guest reviews, more repeat bookings, and a deeper connection with your community.
Staying ahead in the short-term rental industry means watching both global strategy shifts and technological innovation. Airbnb’s targeted China play and the mainstream adoption of AI are two signals of where the travel world is heading—fast.
Ready to elevate your direct booking game? Visit the Boostly website for the tools, strategies, and support you need to succeed in 2025 and beyond. And remember: Book Direct.