Skip to content
No $4,000 setup fee. Your direct-booking site, built in about 30 minutes, then $297/month, cancel anytime.
For Airbnb & short-term rental hosts

Direct bookings that don’t depend on Airbnb.

Boostly builds you your own booking website and does the marketing to fill it, so guests book your short-term rental directly with you, not through Airbnb. You keep the commission you’d lose to the platforms, you get every guest’s contact details, and they book with you again next time.

$0 today · then $297/month · no setup fee · cancel anytime · no tech skills needed

Less reliant on Airbnb Booking.com Vrbo
a real direct-booking site, built by Boostly
A real direct-booking website Boostly built for a host
2,000+
hosts
$1bn+
in bookings
4.4/5
on Trustpilot
27+
software integrations

Works with the booking software you already use, or just connect your Airbnb

Hostaway
Guesty
Hostfully
Uplisting
Smoobu
eviivo
iGMS
+22 more

The real problem

The problem was never Airbnb. It’s relying on it.

During the pandemic, Airbnb switched thousands of hosts off overnight, bookings cancelled, businesses frozen, no say in it. Hosts get suspended in peak season with no explanation. The fee climbs. The rules change. When every booking lives on someone else’s platform, they’re in charge, not you.

You own the property. You should own the bookings too.

Relying on Airbnb & Booking.com

  • Pay ~15% commission on every booking, even repeat guests
  • You never get the guest’s email or phone number
  • One policy change or suspension from chaos

Owning your bookings

  • Keep the full booking value, and the repeat stays
  • You get every guest’s details, so you can rebook them
  • A booking channel that’s yours for good

Run the maths

Airbnb takes more from you every year than Boostly costs.

Most operators never run the numbers. When you do, $297/month stops looking like a cost, and starts looking like the cheapest money you spend all year.

Staying dependent on Airbnb

~$18,000/yr

An operator doing $120k/yr in bookings hands Airbnb ~15%, roughly $18,000 every year, on guests you never get to keep.

  • × Charged again every time they rebook
  • × No guest data, no repeat-booking engine
  • × One suspension from losing the lot

With Boostly

$3,564/yr

$297/month, everything in. Win back even 1 in 5 of those bookings direct and you’re miles ahead, and you keep the guest for next time.

  • Keep the commission you’d have lost
  • Keep each guest’s details and rebook them directly
  • A channel no platform can switch off

Your numbers will differ, but the commission you pay the platforms almost always dwarfs the subscription. Boostly costs less than the commission on a single good month.

The part everyone gets stuck on

“But how will guests find my own site?”

It’s the real reason most hosts never go direct: a booking website is useless if no one visits it, and you can’t out-spend Airbnb on Google. So Boostly isn’t just a website. It also does the marketing that gets guests onto your site and booking.

Show up on Google

Your pages are built to show up on Google when guests search for a place to stay, so they find you, not just your Airbnb listing.

Bring guests back

Automatic emails bring past guests back to book again directly, even the ones who first found you on Airbnb.

Show up on social

A social planner + AI posts keep you visible without the daily grind.

Coaching that works

Two live calls a week + 1,000+ hosts, so you’re never doing it alone.

Stripe handles the payment. Your booking software handles availability. Boostly builds the site and brings the traffic. Guests pay you directly, money lands in your bank.

The sites we build

Designed around your brand, not a template.

Real direct-booking sites Boostly built for real hosts, each one unmistakably theirs.

Voila Rentals, Boostly direct-booking site
Voila Rentals · Miami
Dreamline Suites, Boostly direct-booking site
Dreamline Suites
Vacation Vibes, Boostly direct-booking site
Vacation Vibes · Lake Havasu
Lodge 66, Boostly direct-booking site
Lodge 66 · UK
Aurora Stay, Boostly direct-booking site
Aurora Stay · UK
Elevated Spaces, Boostly direct-booking site
Elevated Spaces

A custom agency build like these costs $5,000 to $14,000. With Boostly it’s $297/month, no setup fee, your first preview in about 30 minutes.

Proof

Real hosts getting real direct bookings.

4.4/5 on Trustpilot · 2,000+ hosts across 25+ countries.

★★★★★

80% direct bookings

“I now get 80% of my bookings direct and 40% of guests come back and book again.”
Rose TipkaRose TipkaYour Family’s Place, USA
★★★★★

4× revenue

“Direct bookings grew consistently and revenue quadrupled. The Boostly system just works.”
SergioSergioThe Jungle House
★★★★★

€20,000 in 3 weeks

“I made €20,000 in bookings within 3 weeks of going live, and got 10 hours a week back.”
StephanieStephanieBy the Sea Holidays
★★★★★

90% direct, 60% repeat

“90% of my bookings are now direct. 60% of guests are repeat bookers. Boostly gave me back my time.”
HarroHarroHive at 52
★★★★★

$2M revenue track

“Within weeks of launching I landed a $5,000 direct booking. We’re now on track for $2M in revenue.”
SethSethSix Gen Rentals, USA
★★★★★

£6,000 single booking

“My first standout win was a £6,000 direct booking through my Boostly site. It paid for years of the service.”
NikkiNikkiSTR Host, UK

Built by the team behind the Book Direct movement

You own the website. We build it and run it for you.

You probably already know Mark Simpson, “The Book Direct Guy”: two best-selling books, 500+ podcast episodes, and the largest book-direct community in short-term rental. You’ve heard the message plenty of times by now: own your bookings. Boostly Scale is how you finally act on it. It’s the exact system 2,000+ hosts use to take back control, now self-serve and $0 to start.

📚 2 best-selling books🎙️ 500+ podcast episodes🌍 2,000+ hosts · 25+ countries
Mark Simpson, founder of Boostly, on stage at the Book Direct Show

Respected by the names shaping short-term rental

Rich Somers
Rich Somers
Investor & podcaster
Dr. Rachel Gainsbrugh
Dr. Rachel Gainsbrugh
Luxury STR investor
Patryk Swietek
Patryk Swietek
STR educator
Rafa Loza
Rafa Loza
STR investor
Jesse Vasquez
Jesse Vasquez
Mid-term rental

How it works

Your first site preview in about 30 minutes.

No developers. No $4,000 build. No three-month wait. If you can run an Airbnb listing, you can do this.

  1. 1

    Start your free trial

    $0 today. Full access for 14 days, no charge until day 15.

  2. 2

    Connect your booking software or Airbnb

    Plug in the listings you already run, add your photos, link your own Stripe.

  3. 3

    We build your site

    Your first Boostly site preview is ready in about 30 minutes, built to your brand.

  4. 4

    Launch & fill the calendar

    Use the built-in marketing and coaching to bring in direct bookings, week after week.

Pricing

Agency-quality website, without the agency price.

A custom direct-booking build runs $5,000 to $14,000 upfront. Boostly Scale is everything-in, one monthly price, no setup fee.

Boostly Scale

14 days free

$0due today

Then $297/month · no setup fee · cancel anytime

Start 14 days free
$0 today Cancel in one click No setup fee No contract
  • Your direct-booking website (built for you)
  • Marketing built in: Google SEO, guest emails, social posts & AI content
  • Connects to your booking software (or Airbnb) + your own Stripe so guests pay you
  • A guest database that automatically brings past guests back
  • Two live coaching calls a week + 1,000+ community

The Boostly promise: follow the system and recoup what you pay through tracked direct bookings, or we keep working with you, free, until you do.

You’ll just need the usual essentials: a domain, your booking software (or your Airbnb listing), and your own Stripe account. That’s it.

FAQ

The questions hosts actually ask.

How will guests actually find my site?+

That’s the whole point of Boostly. Your site is built to show up on Google, and you get email, social and AI-content tools to bring guests to it, plus coaching on how to use them. Boostly actively markets your site for you, it isn’t just a page that sits there.

Is there a setup fee?+

No. No $4,000 cheque, no big upfront build cost. It’s $0 today, then $297/month, everything included. Cancel anytime.

Do I need to be technical?+

No. Boostly builds the site for you and you get coaching + support. If you can run an Airbnb listing, you can run this.

Couldn’t I just build a site myself for cheap?+

You can build a page for a few hundred pounds, but a page isn’t bookings. The value here is the marketing system that drives traffic and rebooks guests, done for you, with people to call when you’re stuck.

How do guests pay, and what about deposits?+

Guests pay by card/Apple Pay/Google Pay through your own Stripe, money goes straight to your bank, Boostly never holds it. You set your own deposit and cancellation rules.

How does the free trial & billing work?+

Full access for 14 days, $0 today. Add a card so it flows into your subscription if you continue; billing starts at $297/month on day 15. Cancel anytime before then and pay nothing.

Is $297/month all I pay to Boostly?+

Yes, that’s the Boostly Scale subscription. You’ll have the usual third-party essentials (domain, your booking software, Stripe fees), but Boostly itself is $297/month, no setup fee.

Stop renting your business from Airbnb.

Every week you wait, your best guests rebook through someone else’s platform, and you pay the fee again. Start owning those bookings today.

$0 today · then $297/month · no setup fee · cancel anytime

The Travel Industry in Motion: Airbnb, Government Shutdowns & Market Trends

Airbnb is relaunching its Experiences platform, shifting toward mainstream attractions and professional tours. Meanwhile, a potential U.S. government shutdown could disrupt travel, causing airport delays and national park closures. Short-term rental hosts must stay agile, leveraging direct bookings and adapting to industry shifts.

The travel industry is evolving rapidly, with major players making bold moves to capture new markets while external factors, like potential government shutdowns, create uncertainty. In this post, we explore Airbnb’s upcoming relaunch of its Experiences platform and how a possible U.S. government shutdown could impact travelers and the hospitality sector.

Airbnb’s Experiences Relaunch – A New Direction

Since launching in 2016, Airbnb’s Experiences platform has struggled to establish itself as a significant revenue driver. Initially, it focused on unique, locally hosted activities, offering travelers off-the-beaten-path experiences. However, the platform failed to gain mainstream traction, leading Airbnb to quietly pause new listings in 2023.

Now, in May 2025, Airbnb is relaunching Experiences with a completely different approach. Instead of only focusing on niche, locally guided experiences, it will now include mainstream attractions and professional tour operators. This shift signals Airbnb’s intent to compete directly with major tour booking platforms like Viator and GetYourGuide.

To support this transition, Airbnb is introducing:

  • API integrations to streamline bookings for tour operators
  • Team management tools to help businesses manage multiple guides and listings
  • A simplified listing process to onboard more providers efficiently

While this strategy may help Airbnb tap into the lucrative tour and activities market, it raises questions about its brand identity. Travelers initially chose Airbnb Experiences because it was different from traditional tourism offerings. By incorporating major landmarks and standardized tours, will it dilute the uniqueness that set it apart?

At the same time, this pivot could bring the growth Airbnb has been searching for. Travelers are already booking tours elsewhere, and if Airbnb can offer a seamless, trusted booking process with its existing customer base, it may finally turn Experiences into a profitable division.

How a U.S. Government Shutdown Could Impact Travel

While Airbnb refines its strategy, another major issue looms over the travel industry—a potential U.S. government shutdown. If lawmakers fail to pass a funding bill, the effects on travel could be significant.

  • Airport Delays & Security Risks
    TSA agents, air traffic controllers, and Customs and Border Protection officers would be required to work without pay. In past shutdowns, this led to increased absenteeism, longer wait times, and even temporary airport shutdowns, as seen at LaGuardia in 2019.

  • National Parks & Attractions at Risk
    During previous shutdowns, many national parks remained open but severely understaffed. Overflowing trash, vandalism, and safety concerns were common issues. Smithsonian museums and the National Zoo also had to close after exhausting reserve funds.

  • Passport & Visa Delays
    Government office closures could cause delays in passport processing and visa services, affecting international travelers and businesses relying on inbound tourism.

While short-term disruptions may be minimal, a prolonged shutdown could create chaos for the travel industry, just as demand continues to surge.

What This Means for the STR Industry

For short-term rental hosts and property managers, these shifts present both opportunities and challenges.

  1. For Airbnb Hosts – The revamped Experiences platform could open new revenue streams for those looking to offer curated activities alongside their accommodations. However, if Airbnb’s move toward mainstream tours overshadows local, independent hosts, smaller experience providers may need to rethink their marketing strategies.

  2. For Travelers & STR Businesses – A government shutdown could cause travel disruptions, leading to fluctuating demand. Airport slowdowns may make domestic travel more appealing, boosting short-term rental occupancy in drive-to destinations. However, delays in national park maintenance and closures of major attractions could deter some bookings.

  3. For Direct Booking Strategies – As the travel landscape shifts, relying solely on Airbnb or OTAs may not be enough. Property managers should continue refining their direct booking strategies, ensuring they have a diversified marketing approach to attract and retain guests.

Final Thoughts

The travel industry is in constant motion, adapting to market trends, technological advancements, and economic conditions. Airbnb’s Experiences relaunch could redefine the tours and activities sector, while external factors like a government shutdown remind us of the vulnerabilities in travel infrastructure.

For STR operators, staying informed, adapting to new opportunities, and maintaining flexibility in marketing and pricing strategies will be key to long-term success.

Check out the other Boostly podcast

Down