The Easiest Direct Booking Win You’re Probably Missing – Meet Directo

[00:00:00] Liam: Welcome to the Boostly podcast. This is the podcast for hosts who want the tools, the tactics, the training, most of all, the confident to go out there and get yourselves direct bookings. We do a mini series on this podcast where we talk to services and softwares and things that you just need to know about, which is gonna help you get more direct bookings, and that's exactly what we're gonna do today.

[00:00:18] Liam: We've got Pierre, and he's from directo. This is an amazing application, I guess you'd call it, that can help you. Actually get more direct bookings. We did have Pierre on about six months ago, but there's so much has happened, and also we want to return your attention to genuinely what works, which is why we're doing this today.

[00:00:36] Liam: So welcome along, Pierre. Thank you for being here today, Elian. Thanks for having me again. So for those who haven't come across direct before, what is it and who is it built for?

[00:00:47] Pierre: So Darko is essentially like a co-pilot for consumers, uh, looking to book better and, uh, get better terms on their bookings, on their accommodation bookings.

[00:00:56] Pierre: So it's, it's essentially like a, a plugin that you can install on your phone or on your desktop. And every time you browse anywhere on the web, uh, there's basically a, a copilot that's gonna help you find the same inventory that you see, but on direct websites so you can save on commissions and why not get better perks.

[00:01:13] Pierre: As you know, as I do that sometimes when you book direct, it's not only about, uh, commissions, but it can also be about having certain perks, like late checkout or, you know, a board of champagne upon checkin or, you know, better cancellation policies, parking spots, all of these good, uh, perks. So really well, we, we build a copilot that helps consumers be aware of those deals, be aware of the natural arbitrage and, and take advantage of it.

[00:01:38] Liam: That's very cool. And I should say here I actually use directo. I, I've used it as a host and uh, I've used it as a guest as well. So this isn't something where, and I'm not affiliated in any way. I, here it is just a case of, um, ultimately it's something which I find useful as a host, which is why we wanted to get you back on and, and to do this so.

[00:01:57] Liam: It basically saves people money or gets people direct bookings depending on whether you're the ghost, uh, the guest side or the host side. But walk us through in practice, um, how does that actually work for both kind of the guest side and from the host side? Yeah,

[00:02:13] Pierre: sure. Sure I the best, the best is I invite everybody to trade out.

[00:02:18] Pierre: Uh, it's the, it's di you type direct o uh, direct with a o at the end on Google, and you'll find it. But the, the, essentially it's very straightforward. Uh, if you've installed plugins on your browser, you'll immediately understand what it does. It's like these, um, these ad blockers. You know, there's a very famous plugin when you put it on your, on your browser.

[00:02:37] Pierre: And you go on YouTube, eventually it removes the ads and goes straight to your video. Uh, it's a great experience for the consumers. So essentially we do the same thing, but we try to do it with, you know, commissions on accommodation. And wherever you are browsing your next hotel stay, whether it's on an OTA or somewhere else, um, on top of the listing that you'll see, we'll let you know that there's a direct offering and take you there.

[00:03:00] Pierre: Ideally, our copilot is smart enough that it'll take you to the right unit with the right checking dates, uh, with the right, uh, parameters for the search. So the right number of adults, children, et cetera. So the experience is super smooth and help the consumers, uh, compare very easily. And why not book direct when, when, uh, the deal is better.

[00:03:20] Pierre: So that's essentially how it works. And then for the, for the supplier side of things, um, there's kind of two models. The first one is it's a freemium 'cause, you know, our. Agents are, if you are copilot, is gonna browse the web. So if it's public, it's gonna find it. I'm gonna take you, um, these consumers to you one weekend.

[00:03:38] Pierre: And then we have a premium version that helps you control the experience of the consumer to improve conversion. So typically you get up to 10 times better conversion when we work together because, you know, we'll help with parameterization, choosing the right links, um, putting a number of special coupons in, and basically flagging that this property is really worth.

[00:03:57] Pierre: Um, going booking direct and helping the consumer get there. So that's basically how the, the equation works. We're trying to put basically more, uh, you know. Consumer through the front door of your business, which is your e-commerce, right?

[00:04:09] Liam: What, what I like about it is that with other applications, which save people money, and, and you know, if, if anyone here, and I'm sure many people will have been on Instagram reels and on TikTok reels, and sometimes on these other applications, you have to remember at some stage go, oh, now I've kind of found what I want.

[00:04:24] Liam: I'll go and, uh, take this image and I'll put it in here or this link and put it in here, and that'll try and send me the direct book. And whereas with directo, the, the great thing is that. While I'm searching and I forget, I've got it genuinely. I forget that I've got it, but while I'm searching, say, uh, we went to stay in New York recently while I'm searching, it was coming up.

[00:04:42] Liam: We've recommended going, oh, you can get this, you can get this to the direct website. And um. It was just handy as a reminder. I didn't need to go to a third party to to, to go and do it. So there's absolutely no reason why anybody who ever goes and stays in, uh, different properties or goes traveling, why you wouldn't have at least the free, free version on your desktop.

[00:05:04] Liam: I can't think of one reason why people wouldn't want to have. This wall. Right, right, right. You know, like it's,

[00:05:09] Pierre: and, and to cla and to clarify, it's always free for consumers, right? We, we charge on the supplier side 'cause we think that the consumer should have that great experience and there should be no barrier to them having it.

[00:05:20] Pierre: Um, and, and I think you touched very important point here, is that you forgot that you had it. And that, and that's what happened with most of our users is they forgot that they have it. And that's the power of being always on and being, you know, sort of a co-pilot to every single search they do. Because unlike other travel websites, I don't have to remarket myself every single time.

[00:05:41] Pierre: So that's where our model makes sense. Right. And we don't have to charge OTA fees to anybody 'cause. We're always on, right? I think the, the, the main challenge in, in consumer travel is it's very competitive and you have a few big players that have a lot of power. And of course, you know, they sort of, uh, have a good grip on the distribution and it's very hard to make yourself a, a space in there.

[00:06:04] Pierre: And with the model of directo being there always on. Being your co-pilot for every single search that you do from January to December, every single time you search travel, I'll be there. Right. Uh, I think that's super powerful and I love that you forgot that you had it. 'cause Indeed, like we're, it doesn't matter.

[00:06:18] Pierre: We're still, we're still there.

[00:06:19] Liam: Yeah. Yeah. And, and even from a host point of view, advising guests, you know, I, mark and me always have, have been saying that it's our job to educate our guests to try and always book direct. They'll get a better deal. And ultimately, uh, we usually make more money as hosts.

[00:06:33] Liam: Right. And we've definitely got more control. So. It's one of those things where often in the past I've said, oh, you know, look for the name and go and do the, well, actually now my number one thing is just, just download directo and that'll, that'll tell you probably if there's a direct website. And that's something which people want the path of the least resistance, right?

[00:06:50] Liam: People aren't gonna remember when they search. So this, this is what makes this so cool. So. It, it, it looks really, I say it looks really simple. I mean, just, it comes up with information. But, um, without selling the secret source, what is the tech doing in the background? How does it know to show my properties direct when somebody's on the Airbnb?

[00:07:07] Liam: What, what, what's going on there?

[00:07:09] Pierre: So the, the, what happens in the background is eventually we've built agents that are able to replicate your search and. Try to automate things that you know, you could do. But before it wasn't so straightforward for a computer to do. But now, you know, with, you know, AI and new technologies are, are made a lot simpler.

[00:07:29] Pierre: So we've built a number of agents that do a number of different things. The, the main one is the search agents that able to find the same units somewhere else and then start parameterizing the search. Right? So. Finding the unit and being able to go through the calendar, putting in the dates and getting this ready for the consumer to go to.

[00:07:46] Pierre: Right. So that's the first agent. The second one that we built is the compare agent that's able to see if a deal is actually better or not. And that's not so straightforward 'cause you know, uh, it could be in the fine print, that could be taxes on one side, not on the other. It could be a different room type.

[00:08:02] Pierre: Uh, there could be, you know, cancellation policies that are different. So being able to. Summarizes in a straightforward way for the consumer is not so easy. And that actually helps, um, sometimes when the price is at parity or slightly lower, showcase other features that might still, you know, convince the guest to book direct.

[00:08:21] Pierre: Right. So that's the, the, the agent. And then going forward, we'll have a few more that we're developing, and maybe we could talk about it just more, uh, in general as a intellectual exercise, trying to understand where is, you know. Consumer travel heading towards now in the era of AI and agents. But yeah, I think we're well positioned to build very important pieces in that sort of new race.

[00:08:45] Pierre: And, uh, that's getting us super exciting. So some of what's going on behind the scenes,

[00:08:50] Liam: I'm definitely excited to talk about what, what, what can be happening in the future. So, but without going to that now and, uh, we, we'll definitely cover that. Um. Would you agree that it's much better for people then to have a direct book and website?

[00:09:05] Liam: And this is where it ties in obviously with, with what we do at Brucely, is that ultimately, if somebody hasn't got a direct book and website, would it be difficult for direct o to, to find that deal, I presume? I mean, they've, they've kind of got,

[00:09:17] Pierre: yeah. Oh, oh, abso uh, it's ridiculous. Like we, we. Unfortunately, there is a few times where we need to send traffic to an Instagram page.

[00:09:26] Pierre: Right. And that's not great 'cause you know, it, it, it's opens the door to more risk on the consumer side. There could be more scam on the platform that's not so verified, uh, without, you know, proper payment pages and things like that. So it's. A million times better. I can't express how, how, how, how important It's, I think to have a direct website just if you, if it's just for your repeat customers, right?

[00:09:49] Pierre: I at least have a page for them to go back to so they could just book back directly with you and not, not through a third party. So I think, I think it's very important and, and nowadays there's almost no excuse. You know, you guys do a great job. Of course. And, and I think nowadays there's no excuse to have a buying a domain and getting great website plug into it that.

[00:10:07] Pierre: You know, sync with your calendars as you, you guys make it quite straightforward. So I think, I think the, the barrier to do that is almost non-existent, right? So I think I would invite those that haven't done it yet to definitely do it.

[00:10:19] Liam: Definitely. And, and like you say, one, one thing that we always advise, 'cause uh, just having the website is, is one thing.

[00:10:25] Liam: But you mentioned pricing and that, and I've, I've had so many people come to me and they say, Hey, I'm not getting direct bookings. And you go, have you just done a little price check? What price are you on Airbnb or on booking.com, right? Is work versus direct. They go, oh, I'm, I'm higher. Right. Okay, well why, you know, it costs you more through these other platforms.

[00:10:44] Liam: Just make sure your pricing. Yeah,

[00:10:47] Pierre: so it's, it's, I think it goes, you know, I, I think there's at least three main consumer categories in our space. You've got the super loyal ones to the OTAs, the ones that have maybe the genius points and. They think they've got like this exclusive treatment from booking is they got Genius Point and it's great.

[00:11:03] Pierre: They, they love their experience and they're just loyal to their, to their OTA. Right? They've been, you've got a little bit

[00:11:09] Liam: like by, uh, you know, all the things, all the perks. Yeah,

[00:11:13] Pierre: yeah, yeah. They, and it's fair, it's fair game. So I guess that, that, that's one category. Then you have the other category. That they just don't know.

[00:11:20] Pierre: And they think that Airbnb is the official channel for your apartment or for your, for your house, right? And or, or, or VRBO or, or booking. They just think that this is the official page and it's the only way to do so. For this one, there's a bit of education and we hope to be one of the consumer. Business actually doing that efforts, right.

[00:11:40] Pierre: Um, trying to educate those customers that, hey, no, there's actually a better way to book this that's straight with the provider of the service, the one that actually is gonna clean your bed and, you know, give you great experience. And if it's a hotel, you know, cook your breakfast and, and clean the pool and do all the hard work.

[00:11:54] Pierre: So we're. Putting you straight, uh, in communication with this, uh, with the service provider. And I think that they, they see the value to that. And then the last category, of course, are the ones that already are aware that there is a better way to book. And they're savvy. They, they search, you know, they do image search.

[00:12:10] Pierre: They copy paste the title. They'll search your name, your host name, and try to find it. And we're trying to incentivize this, um, this behavior and making it easier for the consumer and make it it more generic. And this is the last one where, you know, you that, that you might be missing if you are indeed have got a higher rate on your side.

[00:12:31] Pierre: You, you're missing out on that, on that, on that client for sure. So being, you're making sure that you're at least at parity and if you can, uh, a little lower. Actually helps you drive those bookings.

[00:12:41] Liam: Um, yeah, a hundred percent straight. And already, I mean, even just in this podcast, if, if somebody's listening to this, you know, like download directo, make sure your price is, uh, slightly more competitive direct than the neota.

[00:12:53] Liam: It doesn't have to be a lot. It just has to be slightly or a perk, you know, like early checkin or, or something they get, um, if, if they, if they come direct. And ultimately, uh, even just thinking about how we are marketing here is, is gonna be helpful for, for everybody listening. So my next question is, how many hosts or users are, are currently signed up and have you noticed a growth in any particular, uh, sort of country or types of hosts, um, and how they're discovering?

[00:13:18] Liam: Yeah.

[00:13:20] Pierre: Sure. So I, I'll share some on the, on, on our user side of things. So we've bought, we've got about a quarter million users, so we've got more than 250,000 monthly active users. That means that every month, this, you know, 250,000 people that show up and use this thing. Uh, and that keeps growing quite fast, right?

[00:13:38] Pierre: So we're, we've been adding about 20,000 new users, net new users every month. So that's, uh. We're very happy with that. And it also shows something very interesting is that our retention is very high. Like we got higher than 99% retention, so there's very few people who decide to not use it anymore. Right.

[00:13:56] Pierre: I think that's super interesting and basically has helped us. Deliver constant, um, demand to our partners. Right. Then on the partner side, we actually work with the entire hospitality industry. So we don't only work with hosts, we also work with hotels. So if you look at the number of rooms that we work with, it's already impressive.

[00:14:13] Pierre: We, you know, we're in the hundreds of s of rooms 'cause we've got some of the bigger brands already working with us. Right. Um, and of course, you know, um. When you look, count your hotels in the s it's, it, it's adds up quite, quite fast. And on the host side, we've actually also partnered with some of the leading vacation rental or short-term rental companies of the world.

[00:14:31] Pierre: So we also have quite a number of visits And, um, maybe last time I, I had mentioned as well, we've got, you know, great partnership with you guys and with a number of other, other companies that have helped us. Promote our service and our membership to a lot of the, of the operators here. And, uh, helps, helps us grow, you know, very nicely again in the southerns of properties, um, out there.

[00:14:53] Pierre: So we're very happy with the growth on that side. And um, and of course on the consumer side too.

[00:14:58] Liam: That's very cool. And ultimately it's one of those things where when you've got a platform like this, you need hosts, but you also need people using it. But when there's a clear value, uh, for people, that retention rate clearly shows there's, there's a clear value for people.

[00:15:12] Liam: Why wouldn't you have it? Um, it's, it's what I call a no brainer, you know, like, and, uh, with the partnership, um, uh, side of things, you know, like we, uh, we obviously are, are doing this because it's something that we believe in. I actually signed up via that, that link. And, um, you know, it's, it's, it's something which will show in the notes and, and, uh, how people can, uh, can go and sign up, uh, by the end of this podcast as well.

[00:15:38] Liam: So there are people out there who will be thinking, do you know what, as a host, if it costs me anything at all, I've got subscriptions for dynamic software for my PMS, I've got subscriptions for something else and AI and all these different things. And they're thinking, not another subscription. Um, obviously it's free for guests, but what would you say to the hosts who are thinking, do you know what?

[00:16:00] Liam: I just don't wanna pay for anything else at all.

[00:16:04] Pierre: Yeah, I think that's fair. I think the. The idea how we built the membership model is taking into account the fact that there's so many, uh, vendors out there and so many subscriptions to be had already, and a lot of them are actually on the variable basis.

[00:16:22] Pierre: So actually take you a few points of the booking value that you generate. So we didn't want to go there and that's why we made it a flat fee so you know what to expect. And we made it super, super small. Like I think it's in. A few cents. If you have like 10 units, it's a few cents per units per month. So the idea is it's more like a membership.

[00:16:41] Pierre: Uh, and we, we kind of wanted to showcase that this is, you know, as much of you supporting us on that mission of developing bus, uh, direct business out there, um, as you know, us delivering value back to you as well. So we, we think like. You know, this is more supporting a movement for more direct and, and some independence in distribution versus, uh, anything else.

[00:17:07] Pierre: Right. And I think a lot of people see that and, and been very supportive to us. So I think, I think once, for instance, once you, once you subscribe, you become member, we send you a monthly updates, um, you know, you get a video of me sort of sharing you our, our latest update. So we, we trying to build this very transparently.

[00:17:26] Pierre: 'cause again, the idea is. There's really not many comp, very few companies out there trying to help direct exist. And very few on the consumer side, like a lot of them are on the tech side. Um, there's very few doing that on the consumer side, and we're probably the one of the only one really doing it and, and who've managed to.

[00:17:46] Pierre: Get it done at scale. So I think the, the important here is, you know, we're all all on that boat together here to develop more booking, uh, more direct bookings together. And I think people see that and, and are supportive.

[00:17:58] Liam: I'd agree and, uh, great answer. And, and just to, to back that up as a, as a fan, which I think people will, will detect from this, um, when you think of like a few cents a month per unit.

[00:18:10] Liam: It's the opportunity cost. What if a single booking brings me in a thousand pound or a thousand dollar, depending on where you are in the world, uh, booking, well that literally pays for my very small subscription. You know, like, so it is the opportunity cost of not being on some of these, um, uh, not showing up so easily.

[00:18:32] Liam: Especially as your user base of, um, guests increases. Because the more people who use it and get a good deal direct, the more people time, they're gonna recommend it to a friend, a family member, and you're gonna get more users. Right.

[00:18:45] Pierre: And the, the other, the other advantage that you have is when you, if you've got that model where you manage properties for others, right.

[00:18:54] Pierre: Assuming you, you went beyond your own properties and managing for others. It's also a great tool to demonstrate that you are more savvy than anyone else in your, in your area or in your region. 'cause you get to educate your owners too, on what directo is what we do to bring more direct demand, bringing down costs for eventually you as a manager, but also as the, as the owner.

[00:19:17] Pierre: Right. So I think it's also a great tool to acquire users. Right. And, and we've seen folks use it in that way. Um, being able to demonstrate to their owners. They know more about this industry than anyone else being part of this sort of membership and this direct to club, right? So I think that really helps.

[00:19:33] Liam: Oh, 100%. And literally, I, I loom out a video to my owners in the same way you loom up, uh, to, you know, your, your members. And uh, that was one of the first things I did that month was like, Hey, if you haven't already download Direct O uh, this is how we're getting you more direct bookings. 'cause of course, owners, especially if you, man, they love direct bookings because ultimately that is money.

[00:19:54] Liam: Back in their pocket compared to Airbnb and, uh, the, the other OTAs. So talking about, uh, directo itself, do hosts get to see, um, you know, clickthroughs or any data, is this something that is either available or coming soon?

[00:20:12] Pierre: Yeah, so we just actually, uh, released in beta our, our dashboard. So we build a dashboard for our partners, our members, to be able to see what's going on.

[00:20:21] Pierre: Then at two level, first at the company level, like I said, we're building this with as much transparency as we can, so we're sharing, you know, our user growth on a monthly basis. Some of our metrics. Some of the things that we track internally every month that are very important to us. So we share that back to the members.

[00:20:36] Pierre: So you see that and you also see your own data, right? So, so how many people click through, how many unique, uh, users went through your, through your links and eventually how much that brought back to you, uh, as a business. To be fair, you could already see it if you've got Google Analytics or any other analytics platform.

[00:20:51] Pierre: 'cause we always put a little tag. So even if you're not a member already. You could already potentially see direct to visitors. Uh, if you don't make sure you, you talk to us and we're happy to, to sync that up. But basically you'll be able to see that, uh, also on your site so you can match this data and make sure that, you know, uh, they are, they're in line.

[00:21:10] Pierre: I think that's, that's also the beauty of this. Of this agent model where, you know, we are gonna be able to always send you traffic, uh, on top and you'll be able to see that anyway.

[00:21:21] Liam: Very cool. Very cool. And just generally what's, what's coming in the future? What, what do you see happening either in the direct booking space or for directo particularly?

[00:21:30] Pierre: Yeah, I think it's super interesting. So I think I, I think for me that maybe, or even a step, a step back would be what, how AI is gonna change consumer behavior. Just opportunities for a ton of business and a risk for others. Right. And I think there, there's been an interesting release by Google a couple weeks ago, um, showcasing what the future of e-commerce could look like, uh, where the funnel just shrunk a lot, right?

[00:21:54] Pierre: Where you suddenly, uh, went from someone having to brows compare, search and, you know, fill forms and eventually check out two. Me talking to A LLM and getting the product I want and just saying, yes, I want to ship it for at my app place, please. And just one click and you get it. So I think that you don't even have to visit the e-commerce anymore.

[00:22:14] Pierre: And I think that sort of breaks the whole model for a ton of people. And we have to think how that's gonna evolve and what does that mean for the industry. And I think we're in a good place to think that together with the industry 'cause. We are already at intent level, right? Like we are on the consumer side at intent level.

[00:22:32] Pierre: So now we need to think about how it's gonna translate into, you know, driving more or less demand for, for direct bookings. I think it's an opportunity for more. Um, I also think that, you know, the OTAs are super well positioned to take advantage of it. 'cause they have availability rates, ability to book, you know, they've got a lot of things done right to be there.

[00:22:53] Pierre: So I think it's important that there's. Um, solutions like ours that position direct as a viable alternative for LLMs to plug into as well. And I think it would be very interesting, uh, to see how that other level, so you may have heard it from this part of the answer. I think a lot of what's coming for us is more AI investment, um, more agents investment, and making sure that we, you know, solve real life problem for consumers or actually.

[00:23:22] Pierre: Um, help them with little concrete steps that they have to do in order to book and book better. So that's kind of our, uh, what we're investing in at the moment.

[00:23:33] Liam: It makes sense and I'm excited about it. I mean, all of these changes, like you say, is it's, it's upsetting the world of search engine optimization in Google.

[00:23:41] Liam: And one thing that I've changed in the last. Sort of six months is I've updated my homepage, used to be open on, on Google, and, and you do a search on there. Mm-hmm. Now it is on my chosen, uh, you know, sort of AI model, and I just open it straight onto there and I just search in there the first. You know, the first thing that pops up and you'll, you'll search, and actually it gives a really good answer.

[00:24:04] Liam: Many of these, uh, can search the web anyway. And instead of coming up with, you know, a hundred pages and where you're only gonna look at the first two pages and you're having to compare, it'll give you like three good answers or two good answers. And, and that's all you need to look at as, as a host, uh, or as a, as a guest.

[00:24:22] Pierre: This is such a good tip. Yeah, this is great tip. Sorry, I cut you. Go ahead.

[00:24:26] Liam: No, no. It's, it's just what's interesting, this is why things like direct o when somebody has the, um, it's, it's so little hassle for them. People are naturally gonna move to the least half of resistance to get the result they're after.

[00:24:40] Liam: And that's gonna be ai, it's gonna be using these plugins and, and, and things like that. And ultimately. For a host, the number one thing I would do if I was listening to this podcast is I'd start to go, well, how findable am I by, you know, online? Do, do I have my prices displayed online? Do I actually have a website for a start?

[00:24:59] Liam: You know, do I actually have the tools that. These ais will need to be able to find me. And how good is my branding, my social media presence? You know, all, all these things are gonna come into it and, uh, it's, it's gonna get super interesting. And this is where in 25, you've got to have this tech. Uh, you can't be resting on your laurels.

[00:25:19] Pierre: And I think, I think there's a few. Fantastic. You could do if you use chat g pity or cloud or what, whatnot as a property manager, as a very FA few fantastic you could do is, um, let's say in your market, um, you want to know if you rank well on LLMs, you can with a very simple prompt. Ask, check GPT what, uh, you know, host or property management company you'd recommend in, in your market, right?

[00:25:50] Pierre: And if you don't show up in the first results, then I think it'd be interesting as an as a second step. Go back, ask, check g, pt. Okay, this is my company. Suggest me ways that I could rank on the precedent questions. Right. And he will actually, the, the, the own model will tell you what to do and how to improve and, and start ranking and probably will be about, yeah, build some content, maybe do this piece, uh, and actually ask them to do it for you so you can actually, you know, use the tool itself to tell you, and then to actually execute the, the, the plan for you to, to be able to rank there.

[00:26:24] Pierre: And it's not gonna change traffic. It's not gonna. Triple your visitors or anything like that yet, but I think it's a good, a good first step to starting to see some, some, some volume coming from that. I couldn't agree more. So it's, it's a, it's a fun,

[00:26:38] Liam: fun way to do it. It's a great tip. And ultimately, like you say, it's free, free to do in most cases, you know, like you don't even need to, it's free version to these things, which is amazing.

[00:26:45] Liam: And, um. I've just had some really good success in doing exactly what you've just described. We've now, at least for the, uh, you know, sort of the AI that I use, we are now top in my area just from doing exactly what you've just said. So, uh, there's loads of value from this, this episode, you know, from, from download and directo to making sure that you're following the steps to be found, making sure your price is right.

[00:27:10] Liam: Um. Using these tips and tricks on, uh, the AI models that you may use. Um, it's just been so fun doing this. So for people who want to go and check out directo, what's the best way to do so?

[00:27:22] Pierre: Google directo, uh, straight up in the, in the browser, and you'll show up directo, or directo extension, and it'll show up there.

[00:27:30] Pierre: There's a section in our website for hotels and hosts. You can go in there and there's a subscription link there. Uh, I believe you guys have a, a special voucher for our gen clients so they can also benefit from two months free. So I I maybe you can share that. After somewhere with the, with the link. But basically, yeah, that's, that's available out there for, for our shared clients.

[00:27:51] Liam: Awesome. Thank you so much. And that link, uh, that, uh, Pierre just mentioned is gonna be down in the comments below, uh, if you're watching on YouTube or in the show notes if you're listening to this on the audio. And it's safe to stop and click on that link. So, um, thank you so much. Yeah, this has been great.

[00:28:05] Liam: Hopefully we'll have you on again, uh, in another six months and see, see what has changed with Direct O. For sure. Happy to do that. Thanks for your time today and just to take us out. Thank you. Is there any mantra or saying or anything that's helped you in your, your, your business or in your life, uh, that we can leave our guests with to inspire them?

[00:28:24] Pierre: I, I, I don't know if it's a mantra. Say maybe, I say stay obsessed. You know, I'm, I'm, you know, very motivated in making this work and, you know, the energy is communicative and, and basically. Contagious. So, you know, um, being obsessed and, and positive with positive energy and think spread out to your team and they feel it.

[00:28:47] Pierre: And, and I think we're now all equally motivated and I think that really helps make sure that we get that crazy vision of helping, you know, an industry change that is very old and. With very powerful players in it. Um, being able to make a difference there, it's not easy and we definitely need all the energy we can get.

[00:29:04] Pierre: So being obsessed has been something that helps us do it.

[00:29:06] Liam: Love it, love it. And if, uh, we were obsessed with direct bookings, and if you're listening to this and you're obsessed with direct bookings too, make sure you subscribe and like this episode and you can come and carry on the conversation in a free.

[00:29:18] Liam: Facebook community called the Boostly Hospitality Community. Just search on Facebook and there's a free group you can join where we talk about direct bookings and all, all sorts of things. Uh, will come and, uh, come and see us there and we'll see you on the next episode of the Brucely podcast. Thanks for listening.

[00:29:32] Liam: Having a blast. Gonna get it on the Boostly podcast. Bruce Lee led Bruce Lee. 'cause it's so hard on the tees, loosely. Looking up those rhymes. Don't write it, just do it Boostly.