Step 3 for Running the Perfect Facebook Competition




Boost Hospitality Marketing Podcast: Season 5 Episode Four

Today's episode is about giving your Facebook post a boost. The best way to do this is to give people a second chance to enter the competition. The psychological aspect is that when you get people to commit to joining something, they want to win.

How to boost your Facebook competition post

Go back to your Facebook post and post a comment, “Wow! Thank you so much to everyone who has taken the time to enter. We've been blown away by the response. We are going to give everyone a chance to get a second name in by doing ….” You can also post a new Facebook post about your competition.

There are several options. The first option is to get people to say a magic word, e.g. “book direct” or something else relevant to you. If you have a Facebook messenger chatbot is to go to your settings and add to ‘acquire by comments' and when someone puts in the magic word, then your chatbot kicks in and asks people to be part of the VIP club. It means they subscribe to your Facebook page and you can send them messages (to the whole list) at any time that you want. If you don't want to use your chatbot, then get them to say the magic word, and this gets more people engaged. When someone comments on a post, they will get a notification.

To learn more and take part in the competition, go to

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