Boost Hospitality Marketing Podcast: Season 5 Episode Four
Today’s episode is about giving the post a boost. The best way to do this is to give people a second chance to enter the competition. The psychological aspect is that when you get people to commit to entering something, they want to win.
Go back to your post and say “Wow, thank you so much to everyone who has taken the time to enter. We’ve been blown away by the response. We are going to give everyone a chance to get a second name in by doing ….” There are several options. The first option is to get people to say a magic word, e.g. “book direct” or something else relevant to you. If you have a Facebook messenger chatbot is to go to your settings and add to ‘acquire by comments’ and when someone puts in the magic word, then your chatbot kicks in and asks people to be part of the VIP club. This means they subscribe to your page and you have the ability to send them messages (to the whole list) at any time that you want. If you don’t want to use your chatbot, then just get them to say the magic word and this gets more people engaged. When someone comments on a post, they will get a notification.
To learn more and take part in the competition, go to: www.boostly.co.uk/Facebook