We explore two major developments: the evolution of Length of Stay (LOS) pricing strategy and a game-changing legal win for keyless check-ins in Italy. Both stories point to a more flexible, tech-forward future for STR operators.
The length of a guest’s stay has always impacted revenue and operations—but it’s now becoming a central part of a sophisticated pricing strategy. In a guest article from Guesty’s Shay Many, the case is made for moving beyond traditional approaches that either:
Offered full flexibility (but lacked revenue control), or
Relied on blunt promotions (which boosted visibility but missed operational nuance)
The new approach? A hybrid model that blends:
LOS-based pricing
Rate plans (e.g., weekend vs. midweek rates)
Targeted promotions for visibility
This gives property managers more control over:
Short stays, which can carry higher cleaning and turnover costs
Longer stays, where discounts can drive occupancy without sacrificing performance
For this to work at scale, property management systems (PMS) and OTAs must be in sync. The technology must:
Handle custom rules without breaking backend logic
Align pricing strategy with channel capabilities
Support automation while maintaining ease of use
The outcome? Better revenue optimisation and smoother guest experiences, without sacrificing system performance or overcomplicating operations.
Review your LOS strategy—are you charging enough for short stays? Offering discounts for longer ones?
Check that your PMS supports dynamic pricing rules and channel integration
Test hybrid rate plans, especially during peak or shoulder seasons
In a landmark decision in late May, Italy’s Regional Administrative Court struck down a nationwide ban on remote check-ins, ruling that in-person ID verification was not only ineffective—but legally flawed.
The overturned policy, which required hosts to check IDs in person before handing over keys, was deemed:
In violation of Italy’s simplification laws
Unfairly applied, since hotels weren’t subject to the same rules
Lacking any evidence of increased security outcomes
This ruling is a major validation of keyless entry, digital identity verification, and remote hosting practices that have become essential in modern STR management.
While cities like Rome and Florence can still set local regulations, the court decision sets a precedent in favor of tech-forward solutions
It supports the idea that digital tools aren’t just efficient—they’re also legally defensible
It highlights the importance of fair, consistent regulation across accommodation sectors
As more markets debate STR policy, this win shows what’s possible when tech meets advocacy.
Invest in keyless tech and remote ID tools—they’re not just convenient, they’re increasingly protected
Stay engaged with local regulations and join advocacy groups to influence policy
Ensure your guest check-in experience balances security, compliance, and convenience
From pricing strategies to legal frameworks, the message is consistent: the future of short-term rentals is both flexible and tech-driven.
If you want to stay profitable and compliant, it’s time to:
Move beyond static pricing into LOS-based hybrid models
Embrace keyless, digital check-ins as not just practical—but powerful tools for growth
Work with platforms and partners that enable—not hinder—your innovation
Ready to elevate your direct booking game? Visit the Boostly website for the tools, strategies, and support you need to succeed in 2025 and beyond. And remember: Book Direct.
