We explore how Posadas is embedding sustainability into meetings and events, enabling purpose-driven corporate gatherings. Meanwhile, the tours and experiences sector is being reshaped by tech adoption and consolidation, offering opportunities for scalable, efficient, and personalized travel experiences.
We dive into how sustainability is transforming meetings and events, and how technology and consolidation are reshaping the tours and experiences sector.
Sustainability at the Heart of Meetings & Events
Posadas, Mexico’s largest hospitality group, is setting a new standard for responsible corporate gatherings through Fiesta Americana Travelty Meetings & Events. By integrating ESG principles into property design, operations, and community initiatives, Posadas enables event planners to host purpose-driven meetings that deliver measurable social and environmental impact.
The company’s initiatives span a wide spectrum—from solar energy installations and water conservation to wildlife protection programs like sea turtle conservation. Employee training programs, partnerships with organizations such as UNICEF, and a commitment to transparent reporting ensure that corporate clients can align business objectives with social responsibility. This approach addresses growing demand for events that go beyond traditional ROI, empowering companies to host impactful meetings that resonate with both stakeholders and the wider community.
Transformation in Tours & Experiences
The tours and experiences sector is undergoing significant change. Once highly fragmented and underdeveloped, the industry is now dominated by a select group of tech-forward operators capable of leveraging digital platforms, AI tools, and scalable infrastructure. Smaller providers without digital capabilities are struggling to compete, highlighting the critical importance of technology adoption.
Arival’s research points to ongoing consolidation as a key driver of efficiency and growth. Mergers and acquisitions can provide access to capital, expanded distribution networks, and enhanced leverage with OTAs, enabling companies to scale operations and elevate service standards. However, consolidation also carries risks for operators who fail to adapt, potentially widening the gap between tech-enabled leaders and legacy providers. The coming years are likely to see continued reshaping of this sector, with well-prepared companies capturing a larger share of traveler demand and offering more seamless, personalized experiences.
Final Thoughts
From sustainable event strategies to tech-driven tours, the travel and hospitality industry is rapidly evolving. Companies that embed purpose, invest in technology, and embrace operational efficiencies are best positioned to meet the expectations of modern travelers and corporate clients. By prioritizing both impact and innovation, operators can thrive in an increasingly competitive landscape while delivering meaningful experiences.
