Welcome to Boostly Podcast Episode 393. This is a recap of my Facebook live where I talked about my #1 marketing technique that costs you time, not money.
Here's the audio for this episode:
Here's the video for this episode:
Timestamp
00:00 Start
00:30 About cross promote
02:00 An example
03:00 What you can do
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Visual – YouTube
Audio – Boostly Podcast
Transcript from the Episode
So as you can see from the title, I like to give marketing tactics and techniques that don't cost any money to do doesn't matter what stage of your business growth that you are in. At the end of the day, if there's a marketing tactic that you can do that doesn't cost any money, it's a fantastic option to have in your arsenal. So this tactic just cost you time, not money. And it's one that has worked for Boostly, for the family business The Grainary, the hospitality business and for many, many, many others.
About cross promote
And it's all about the cross promote. So again, I've spoken about it quite a lot this year. And I really want to emphasize it, that if you can partner up with a business in your area that has got no conflict of interest, then it is ultimately going to be a massive win on your revenues at the end of the year.
Now, let's dig into why. So number one, if you've got an audience, say of 1000 people, and if you reach out to a business that you would like to align with that has an audience of 10,000 people, and all of a sudden, you have got 11,000 people to put your business and brand in front of.
By doing that, you don't have to stress about getting more followers about more customers, etc. Because what you're going to do is you're going to tap into another business's audience. And that's how, when you align is mutually beneficial. And again, because there's no conflict of interest, it's a win-win. So it's a win for you. Because you're able to be seen by many more people, it's a win for your guests. Because they will be able to go visit a business that is along the lines of what they like, know and love. So it's around their interests. And it's a win for the business that you partner with. Because again, their business is going to be put in front of new people as well.
An example
A family-friendly hospitality business, we would always recommend people to go and check out a local days out farm, we had got a very good little referral system going along invite and vice versa. It was massive, and so much. So whenever I asked at breakfast, because we had a bed and breakfast, what were you doing today, I'd say that seven out of 10 guests said they were going to that location. And we had so many people come and visit us and said that they were visiting there, and they recommended us as a place to stay because we were both with the same niche, we had both had the same audience, and it was no conflict of interest. So the cross promote, just cost you time and not money. So the time aspect is going out and finding and building these relationships. And the best time to start was yesterday.
What you can do
Tap into the places that you know, like and trust. And then ask the honest question to yourself, is this place going to be something that my guests would like to go visit? It's all well and good. You liking it? But are your guests, your ideal guest your guest profile? The people are going to walk through your door? Are they going to enjoy coming here? And if so reach out to them. If they say no, that's fine, find somebody similar to them. And again, the internet is a great resource of this, Google, TripAdvisor, Yelp, etc, Facebook, etc. And then just start going from there have a conversation, given the benefits of doing so, but across it in a way that isn't sleazy, or spammy or scammy? And who knows what you could create?
So this is where I pass the conversation to you. Have you done this so far? And what have been the wins? What has been your feedback? What's the one piece of advice you could give to a host who was just about to embark in cross promotion? Leave it below in the comments. If you listened to the audio version, come and join in a conversation on LinkedIn hospitality community on Facebook. And let's see if we can brainstorm some really cool ideas.
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