Middle East Tourism Booms & AI Transforms Hospitality

The Middle East’s tourism sector is booming, with Qatar, Morocco, and Saudi Arabia setting new records. Meanwhile, AI is reshaping hospitality, with platforms like Apollio’s Agent Hub streamlining hotel operations. Learn how these trends impact short-term rentals and how to stay ahead in the evolving travel market.

Middle East Tourism Booms & AI Transforms Hospitality

The global travel landscape is shifting, with the Middle East emerging as a powerhouse for tourism growth and artificial intelligence revolutionizing hospitality operations. Here’s what’s shaping the future of travel and short-term rentals.

Middle East Tourism on the Rise

Despite geopolitical challenges, the Middle East’s tourism sector has seen record-breaking growth in 2024. Several destinations have emerged as top-performing markets:

  • Qatar saw a 25% increase in arrivals, welcoming 5 million visitors. The country aims to nearly triple this figure by 2030, with aggressive marketing campaigns in India, the US, and Europe.
  • Morocco set a new record with 17.4 million arrivals, surpassing Egypt as the most visited country in North Africa. The nation achieved its 2026 tourism target two years early, thanks to infrastructure investments and strong public-private partnerships.
  • Turkey reported 62.3 million visitors and $61.1 billion in tourism revenue, marking an 8.3% increase from 2023.
  • Saudi Arabia, driven by religious tourism, recorded 30 million international arrivals, growing 9.4% year-over-year.
  • Dubai welcomed 18.72 million overnight visitors, reinforcing its status as a global travel hub.

However, not all countries experienced growth. Jordan saw a 3.9% decline in tourism due to regional conflicts, leading to a revenue loss of $273 million. Despite these challenges, Jordan’s tourism sector remains hopeful, focusing on rebuilding traveler confidence.

AI’s Growing Role in Hospitality

Beyond tourism growth, artificial intelligence is reshaping hotel and rental operations, allowing businesses to streamline processes and improve efficiency.

The property management platform Apollio has introduced Agent Hub, an AI-powered marketplace that helps hoteliers integrate smart solutions without relying on outdated systems. The platform includes:

  • AI Email Booking Agent – Automates reservation management
  • Digital Twin Agent – Personalizes guest interactions
  • CRM & Corporate Sales Tools – Improves customer engagement and revenue management

By embracing AI-powered automation, hospitality businesses can enhance guest experiences, boost profitability, and remain competitive in an evolving travel market.

What This Means for Property Managers & Hosts

With Middle East destinations ramping up tourism efforts and AI-driven innovations becoming mainstream, short-term rental operators should take note:

  • Expect increasing demand for vacation rentals in booming markets like Qatar, Saudi Arabia, and Morocco.
  • Stay ahead of AI integration by leveraging automation tools to streamline guest communications, bookings, and pricing strategies.
  • Adapt to market trends, as travelers seek more personalized, tech-driven experiences when booking accommodations.

The future of travel is evolving—whether through expanding global tourism hubs or AI-powered hospitality solutions, staying informed and adaptable is key to success.

For more insights and strategies to boost your direct bookings, visit the Boostly website today. And remember—Book Direct.

Check out the other Boostly podcast

Down