How To Research And Create Your Guest Avatar

00:19 Why create a guest profile?

02:20 Put yourself in your guest’s boots.

03:09 Your target audience.

03:49 Create a guest persona that matches your values, attitudes and beliefs.

04:54 What are your ideal guests personality traits?

05:51 Translate these to activities they may enjoy whilst on their stay with you.

07:13 Start to think about the type of social media content they enjoy and where they hang out on social media. 

07:43 Think about where your ideal guest might find you. 

08:37 Guest Experience Bio/Thinking about what they love and turning it into a perfect holiday (with you!)

10:15 Key experience phrases (what will appeal to your ideal guest).

Louise Brace from Rental Tonic was the guest expert for this video training

You can find out more by going to rentaltonic.com