Direct bookings that don’t depend on Airbnb.

Transcription

[00:00:00] Liam: Welcome back to the Boostly Podcast. This is the podcast that gives hosts the tools, the tactics, the training, and most importantly, the confidence to go out there and get yourselves direct bookings. We're doing something slightly different today, and we've done this on a few previous episodes, which were very popular.
[00:00:13] Liam: We even had some of the software providers reach out to us and say, Hey, can you do this? And can you talk to somebody who's using our software? So what we're gonna do today is we're gonna talk about a particular. Property management system or channel manager, some people call them. The reason we're doing this is so you can really get to understand from not us, uh, Brucely, but from a host that actually uses this tool, what they like about it, what other features they'd like to see in the future, and the reasons they switch to it.
[00:00:39] Liam: And that gives you more information if you're considering switching. Now, really important to say that. We are partnered here at boly with many, many PMSs. There's not a single one that we recommend. What we always say is go and test them out, or like this podcast does, listen to other people who's using it, see what you think, and then if it sounds good, you can click the link and then you can go and.
[00:01:00] Liam: Go and test it out. Many of these softwares give tests these days. So to help me with this, we've got an awesome host from the Boosty community. He's, uh, accountant as a friend. He's been on the podcast before. We've got Toby Dior, and he is from Cajun Stays. So welcome along Toby. Thank you for joining me to do this today.
[00:01:17] Liam: Thanks, Cleo. Glad to be here. So can you give an elevator pitch into yourself, Toby? Um, what. Where are you based? What kind of things do you do in hospitality and into your hospitality brand as well?
[00:01:30] Toby: Yeah, so, um, I'm in Lafayette, Louisiana, and so, um, the unique thing about hosting here is uh, this is the center of everything that is what's called the, the Cajun culture, and most people go to New, new, new Orleans seeking that out.
[00:01:48] Toby: Um, and that's one of the biggest tourist cities in the world. Um, short-term rental is huge here. Um, and I've been on the scene for 13 years, uh, as an Airbnb host, but I started a property management company within the first six months, um, doing arbitrage and managing the neighbor's house next door within the first six months of, of joining Airbnb.
[00:02:16] Toby: As a host, uh, and then using it to travel. I also have a travel blog called The Cajun Traveler, and I'm also a full-time professor at the University of Louisiana, uh, sports psychology professor. I. Go Cas.
[00:02:32] Liam: Uh, when it comes down to your experience as a host, like you say, you've got 13 years experience, and I know you've used a few different software.
[00:02:40] Liam: So let's dive in. So how long have you been using up listing and what was the key factors that influenced your decision to choose this particular PMS?
[00:02:50] Toby: Yeah, so one of the things about Cajun stays is that, well, first of all. Back 13 years ago, the name of the company was Cajun Hostile. And so, um, I was with at the one in the only Airbnb conference in Los Angeles several years ago.
[00:03:10] Toby: I've been with Uplifting for three years, but way back 10, 11 years ago, I remember talking to the top software engineers about blocking, uh, a bunk bed. Whenever you, um, somebody books the whole books of bunk bed, it blocks the entire house or somebody. We have also en suite private rooms and shared bathrooms just like a hostel.
[00:03:37] Toby: Uh, we evolved into managing three houses like that and, but at that time these engineers like looked around and were like, what are you talking about? And so this is what became a channel manager and then fast forward to up listing, um, we were using a different software for five years, a different PMS.
[00:04:00] Toby: Um, they got bought out by a larger company when that happened. We started to have a lot of glitches. The customer service wasn't as good when we would have problems. I was attending VRA, um, uh, pretty regularly and, um, met this guy named John Anne. Uh, he was a company called Tech Tape. I believe you know him.
[00:04:22] Toby: And I remember like talking to a lot of people, but I did a a, I called him up and uh, he really narrowed it down for me and I explained to him I had a Boosty website that I used Price Labs. Um, even though we were at the time, you know, still looking at other pricing software, but I was pretty much, uh, you know, stuck with price, not stuck with Price Labs.
[00:04:46] Toby: I was pretty, I was very pretty happy with Price Labs actually. I was, um, I had the hostile thing where I still had the bunk beds in the private rooms that needed to be blocked out. Um, I was traveling around the world and so your tech package is huge. For someone who has a full-time job but is also traveling and blogging and then running a, a short-term rental management company.
[00:05:10] Toby: And so your PMS has to be working right, and you can't afford to have double bookings and glitches and things like that. And so those boxes needed to be checked. The Boost Lee website, price Labs. Um, and then, um, we had not used housekeeping software. We were about to join with one software and then we got the notification dot turnover is free, which was formerly turnover.
[00:05:40] Toby: B and B is free if you're an uplifting member. And so that next nail in the coffin was, was tapped, and then finally for everyone else, and then the pricing came out. And we started talking about pricing at the end. And so, uh, with John, he and I narrowed it down to two. And then, uh, once I had that call, that final call with the owner of Turno, um, they were still pretty new, uh, three years ago and he was like, you know, this is the price for the amount of listings you have.
[00:06:15] Toby: I don't remember what it was at the time. And you get turnover for free. And it was a done deal, and so we never looked back after that.
[00:06:23] Liam: So you've moved from 1:00 PM s due to like when these. When these get bought out, PMSs get bought out, it can be quite difficult. So you chose to move because of glitches, tech difficulties, and you've moved across to up uplifting because it works with, uh, for exactly what you need with the hostile side of things.
[00:06:42] Liam: The, uh, it's a great tech stack while you're traveling. And also, uh, it, it had some free, it had some bells and whistles with the free, uh, software, which allows you to look after your cleans and, and that side of things. So that's really cool. I know we've mentioned one, which is the, the feature that integrates really well with turnover, but what other features of up uplifting do you find most beneficial for managing your properties?
[00:07:07] Liam: And can you talk us through some of the, the features like either some of the menu layouts or the views, the analytics, what, whatever it is that really goes, do you know what? I'm just happy with my PMS.
[00:07:19] Toby: Yeah. So, um, as far as the calendar manager. Um, when we first onboarded with uplifting, I was like, ah, and most of it, you know, 90% of the time, um, I've, I've always had two or three virtual assistants that do guest communications and they're looking at that screen nonstop.
[00:07:42] Toby: And I was like, ah, I'm so used to my old PMS and what the calendar looks like. And I was like, I don't know if I'm gonna get used to it. Mm-hmm. And then it grew on me. And then now I can't imagine. I, I do demos every now and then. 'cause I'm, I'm just kind of, kind of a tech nerd. Like, not as much as, uh, as, as John, he's an expert.
[00:08:02] Toby: But, you know, I like to do demos with other people and meet a lot of people, new people in the industry. Mm-hmm. And I'm like, oh, I look at these other calendars. And so it took me about six months to get used, uh, to the, uh, to that. Calendar system, the locks, um, was another issue. That was another box that I had to tick.
[00:08:25] Toby: Mm-hmm. I had, I had, uh, four sch leg locks. So I have two apartments that I own. I'm sitting in the main house. It's got two locks on those doors, and at the time the schlein code locks are $350. And we also had convinced the new properties and the older properties to switch from the old. Regular Schlag lock to this new incode.
[00:08:50] Toby: Mm-hmm. And so that was another box that had to be ticked. And so up uplifting uses a different app, but that app connects up uplifting to Schlag home. And if you have Schlag Incode app, uh, locks, sorry, then you don't have to worry about anything if you do the original set up and the onboarding with up uplifting.
[00:09:15] Toby: Um, it automatically changes the codes. Our checkout time is at 11 o'clock, check in is at three. Um, you set your automatic messages, it changes the code for you. It tells Schlag through this oth other app. I can't remember the name of the app now 'cause I've only seen it once. Once you cook it up, you're done.
[00:09:37] Toby: Nice. And so you do that in, up inside on the back end of uplifting, and then you let it do its thing and so it automatically changes the code. And so obviously there's a security, um, benefit there knowing that the code is, the codes are being changed every time somebody checks out. And, um, I've, what I call 'em dumb locks.
[00:09:59] Toby: So we, these are smart locks. The in code that connect to the wifi, I have dumb locks on the interior codes, uh, doors. Uh, they're a different brand. I honestly don't know what brand they are, but Schlake does make some dumb locks as well. But, um, so it, you know, we have to. Send a code that changes and then we have to send another code that doesn't change.
[00:10:21] Toby: Mm-hmm. Unless we manually change it, which we do every couple of months for security. But what's interesting about that is uplifting knows that I have a Dun lock and a smart lock, and it knows that this one changes every time somebody checks out and this one stays the same, and that's all programmed on the back end.
[00:10:40] Toby: And so, uh, and so not only is it a. A security thing for the guest and, and, and for myself, it's also a time saver and it, um, for having to go in and manually change codes and things like that.
[00:10:55] Liam: What would you say having a good PMS in general has allowed you to do? Has it allowed you to travel more or has it allowed you to kind of, um, relax and not sort of worry about some of the stuff as much as a, you know, what, what has just having a PMS overall, um, allowed you to, to do within your business?
[00:11:14] Toby: Yeah, most of the questions I get a lot are, um, about when, you know, at these conferences and things like that and on podcasts is, you know, uh, because I've been using virtual assistants for more than 13 years and for three different hats that I wear. And so, um, you know, that being able to, for a virtual assistant.
[00:11:40] Toby: Uh, combined that marriage between the having them and A PMS, um, and particularly a PMS, that is easy to use and that they don't have to keep coming back to me and asking me questions. And a lot of times I don't know the answer anyway, um, because the previous virtual assistant probably knows it better than me or uplifting does.
[00:12:02] Toby: And so that customer service combined with having a virtual assistant. You know, I remember, I don't know if it was in the Mastermind just the other day or, or one of one of the calls and somebody said, you know, I'm waiting to do this. I have two properties. I've done this and this and this. The last thing I'm waiting to do is hire a va.
[00:12:23] Toby: And my thing is, no. The first thing you should have done is get a PMS and then, and the second thing is hire a VA and then you learn it together. If you've got your second property. And so, um, I, you know, obviously I have, I'm wearing these different hats and I'm traveling a lot. Um, and I was saying how, you know, I liked the way my old calendar looked and it was a little bit weird at first with uplifting.
[00:12:56] Toby: And, um, I do log in. It's, it, sometimes it saves me time. So my apartment right upstairs, right above where I'm right now, um, I have a backpack and so there's a lot of blocking calendar, uh, dates for me. And we put, you know, four Toby and there's, you know, two weeks and then I decide, you know, this weekend I'm gonna fly to Mexico.
[00:13:20] Toby: You know, and so we unblock it. It usually gets booked in a couple of hours and, um, and then I'll either message my va, Hey, I'm, I decided to come back tomorrow. I'm flying in, so we'll block one of the apartments and sometimes I'll go in and do that. Because it, sometimes it's, it's just as easy for me to go in and block one of the places for me.
[00:13:45] Toby: Sometimes I'll WhatsApp one of the VAs and be like, Hey, can you block the cabin for me for the next two weeks? I'm, I'm coming back home. And, and it's really easy to do. Um, and so, you know, I think that for me is the number one advantage. Um. Also we use, uh, a boly website of course. Um, and I think we were with Boly about a year before we switched to up uplifting.
[00:14:14] Toby: So I've been with Boly a while and, um, vrbo, booking.com and Airbnb. So that's another important thing to mention. That channel manager is pretty powerful. Um, we use the big four, you know, a direct booking website and then, um, up uplifting does build. Their own websites, um, uh, you, so it does have that feature in there.
[00:14:41] Toby: Um, it's just that I was with Brucely before up listening. So, um, you know, my relationship with Brucely is, you know, is like I'm brucely for life and that I'm not gonna go and do an up uplifting website and there
[00:14:56] Liam: it's over.
[00:14:57] Toby: But, but, but the, but the thing about it is, you know, like if, if, if someone's listening to this and they're not already with Boost Lee.
[00:15:03] Toby: Um, that is another feature that up uplifting has. I can't speak to how, how good it is, how good the websites are, but I can see the advantage of, you know, if you're just starting out, um, you know, and you're, you're looking for a direct booking website, it is a feature that's there.
[00:15:21] Liam: If people wanted to get in touch with you directly, uh, Toby, how is best to, to come and find out more?
[00:15:28] Toby: So, as I mentioned in the beginning, you know, um, I have the, um, travel blog. And so, um, if you reach out to Cajun stays, um, you'll probably, uh. End up talking to one of the customer service people if you want to speak to me directly or, or email me directly. So Facebook, Instagram, um, and LinkedIn. Uh, it's the Cajun Traveler.
[00:15:51] Toby: So the Cajun Traveler is the name of, um, my travel blog. And so those social media channels are go directly to me, and so that's the best way. Uh, to reach out to me is to reach out to one of the socials or email at, um, Toby at Cajun traveler net.
[00:16:11] Liam: Toby, thanks again. I'm sure we'll have you back on the Boly podcast to talk about the, uh, the VAs, the hospitality stuff.
[00:16:18] Liam: I know we could, uh, really deep dive into that. But thanks again for coming on here. We'll see you all on the next one. Bye for now. Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee. Let Bruce Lee 'cause it's so hard on the tees, loosely making up those rhymes. Don't write it, just do it loosely.

Direct bookings that don’t depend on Airbnb.

The problem was never Airbnb. It’s relying on it.

Relying on Airbnb & Booking.com

Owning your bookings

Airbnb takes more from you every year than Boostly costs.

“But how will guests find my own site?”

Show up on Google

Bring guests back

Show up on social

Coaching that works

Designed around your brand, not a template.

Real hosts getting real direct bookings.

You own the website. We build it and run it for you.

Your first site preview in about 30 minutes.

Start your free trial

Connect your booking software or Airbnb

We build your site

Launch & fill the calendar

Agency-quality website, without the agency price.

Boostly Scale

The questions hosts actually ask.

Stop renting your business from Airbnb.

I Tried THIS PMS for 3 Years… Here’s What Happened!

Subscribe & Listen Below

Or... Watch the Video Replay

Key Takeaways

Timestamps (audio)

Transcription

Don't forget to follow Boostly