Welcome to Boostly Podcast Season 11 Episode 67. This is a recap of my Facebook live where I talked about how to make your property Instagrammable.
Here's the audio for this episode:
Here's the video for this episode:
Timestamp
00:00 Start
01:20 What you can do with your property this 2021
02:30 What you can do to make your property Instagrammable
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Transcript from the Episode
There is one thing that I want for you to do with your property in 2021. And that is to make it instagrammable. Now what is instagrammable? Well, if you open up Instagram right now, and if you go to the search button and type in hashtag instagrammable, you will see what I mean, you want to make your property, you want to make your business where your guests will want to take a picture and share it on their social medias. Now think about it from a from a marketing point of view. You everyday you're trying to attract people to your business, you're trying to attract people to come and stay with you, whether that is on listing sites or your website or your social media. But one of the best marketing tools out there is word of mouth, social proof your guests having an amazing time going back to their work or to their family members and then telling them all about you. Now just imagine if they were to do that, but they were to post it on Instagram, and they were to tag you in the amount of people that they will put you in front of is crazy. And there may be that one time that you've got somebody staying with you. But it's got 1000s upon 1000s of followers otherwise known as an as an influencer.
What you can do to make your property Instagrammable
So here's what you need to do. Number one, go and look at your property. Go and think about your ideal guest who had a type of guests that you attract, is it families? Is it is it business? Is it couples? Is it singles? Is it the boomer generation is it is it you know, think about who that may be now what can you do to your properties that will make it stand out. Now, it doesn't matter if you're in a in a rural or an urban resort or anything like that, you've got the ability to make your property instagrammable. And sometimes it can be just something as doing a popcorn machine, or just having maybe some really nice artwork in your property. Or it could be a mural or it could be x y Zed. It really is different for everybody. But what you're aiming to do here is you're aiming to make your property instagrammable It could even be something that you don't have to do to the actual property itself. It could be something that you could leave for your guests on arrival. For example, it could be a welcome hamper, or it could be a welcome pack. You know, think about the Hilton Doubletree, go and check out the Hilton Doubletree chocolate chip cookie. And you will see what I mean, they make their property instagrammable by the thing that they leave for the guests when they arrive. So this should be the main goal for everybody in 2021. And hopefully this this podcast episode has got you thinking a little bit differently.
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