How to pick the right social media channel for you

Welcome to Boostly Podcast Season 11 Episode 14. This is a recap of my Facebook live video where I talked about the right social media channel for you.

Here’s the audio for this episode:

Timestamp

00:00 Start
01:15 My advice to you
01:45 Find out where your audience hang out
03:20 Don’t be on all the platforms

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Transcript from the Episode

This has happened really recently, with the emergence of Clubhouse and Tiktok booming. There are business owners all over the world now, not just hospitality, who are going well, should I be on this platform?

And my advice to you will be number one, do you enjoy it? So do you enjoy the idea of being on this platform, whether it’s Instagram or tiktok? Because if you don’t just enjoy it, you are never going to get good at it. And you are never it’s never going to work for your business because you start and you’ll give up.

So my advice would be are you really, really wanting to be on say, Tiktok? Because everybody’s on it? Or are you just doing it for the sheer fact that you will enjoy making videos, you enjoy making content, and you want to see if that can really help your business?

Find out where your audience hang out

So my advice would be number one, find out where your audience or your potential audience hang out. So are they all on Facebook right now? Or are they all on Instagram. And again, you can do this by doing a real quick survey, you can send out an email, send out a text message, maybe put out a post on a couple of social medias or just ask your guest The next time you see they say, Hey, where do you spend the majority of your time on social media? Where do you spend the majority of your time on social media? And they’ll tell you, and if after 100 people or 50 people, you get one common theme, where that is where you need to focus because that is where we’re spending most of the time.

A big part of the Book Direct Playbook, it’s my first book that I’m writing this year, and I’m just on this chapter. It’s talking about number one, who is your ideal guest. Number two, where do they hang out? Number three, how do you attract them? So we go through those three steps in each different section of the chapter.

And what is really prevalent is that if you don’t do number one, if you don’t know who they are, then two and three are irrelevant. So take a piece of pen and paper, figure out who is it you really want to be calling fruited. Who’s your ideal guest? Where are they hanging out? Then? Once you’ve done that, you’ll get the answer. And you can still go on to things like Instagram and clubhouse or tik tok or wherever just for your own fun and enjoyment. But if you do that, number one, don’t spend all your time on that number two, you know, get inspiration from it.

So even if you aren’t going to use that video on Tiktok, for example, or clubhouse, can you get inspiration of something that you can then talk about on Facebook or a blog, or, or an email.

Don’t be on all the platforms

So that’s what I really would recommend that you do. Don’t try and be on all the platforms don’t get caught by that shiny object syndrome. Instead, figure out number one, where your ideal guest spending most of their time could be in just one Facebook group. And you could literally spend all of your time in there. And we’ll talk about that in a future video. Or number two. Make sure that if you are going to use these other channels, that you do it sparingly because the worst thing to do on social media is to stop being a consumer and not a producer. You need to be a producer on social media because if you’re just a consumer, then you’re wasting your time.

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