How to connect Kingsumo to Mailchimp to grow your email list

Welcome to Boostly Podcast Episode 314. This is a recap of my Facebook live where I talked about how to connect Kingsumo to Mailchimp to grow your email list.

Here's the audio for this episode:

Here's the video for this episode:


00:00 Start
00:30 Focusing on pub accommodation
02:30 About Kingsumo

Whilst you’re here

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Visual – YouTube 

Audio – Boostly Podcast




Transcript from the Episode

We are back with another episode of the Boostly tune-up. This is a special little part of the podcast series where I am taking hospitality businesses just like yours and I am giving them a little bit of a Boostly tune-up. Just like when you get your car in, you get an expert to tune it up. So it is roadworthy, ready to go. And this is what I'm doing with hosts around the world marketing.

Focusing on pub accommodation

And this episode I'm going to focus very quickly on in on the way that is a pub, it's accommodation is set in a fantastic part of the UK, very picturesque. I've been working alongside Louise. Now for a couple of coaching clients of mine, something that I've never really talked about, I mentioned very briefly in an episode back. But again, if you wanna find out more, please do get in touch. But anyway, so this is part of a very special Boostly tuneup series. And you may have remembered those of you been tuning in for a while, that a couple of months ago, I talked about the state of Giveaways on Facebook. And however our scammer is on Facebook and on Instagram.

These bots are designed to go and scrape your account and to trick the people entering your giveaway to think that they have one to then try and get money from getting their credit card. So this is obviously a no go. I have not done any giveaway training since. But I've come across a competition software that takes it off platform. There are lots of pros to it. There's not many cons, but one of the big pros is that it takes off platform, but it also is able to grow your email list and to grow your social media following and everything else in a giveaway. By taking it off platform it will mean as well that you do not then succumb to the scamsters the fraudsters etc.

And what I'm going to do is I'm going to test this software within on the web and I'm going to quickly show you how I set it up. And what we're going to do over the course of the coming sort of weeks I will show you how I implement this and then if you like the look of this, then what I will do some point maybe in the last quarter of this year, I will run a special five-day training showing you exactly how to do it will work alongside you in a special little group training five-day challenge. And we'll do this together.

About Kingsumo

So let's get started into the competition software. For those of you who have been in the Boostly Academy. For a while, you'll have heard me talking about King Sumo. King Sumo is part of app Sumo app. For those of you who have been around here for a while, you will know that it is founded by Noah Kagan, I'm a massive fan of Noah Kagan. And this is just one part of what appsumo does. I'm all for it. So what we're going to do is I've created a free account. Again, this is all free, you do have the ability to upgrade if you wish, but you don't have to if you don't want to. So the main thing is, is once you've created your account, you're going to go into the account setting and you're going to come down here to integrations because what we want to do is we want to integrate it straight away into MailChimp. MailChimp is one of the best free email providers, email marketing providers that is out there. I've run training on it. I've brought the experts in from it, and it's something that we use on a time to time basis. Louise has a MailChimp account set up. So all we're going to do is we're first thing before we do anything else, we're just going to connect it super simple. So I'll say API. Now before you get past by overwhelmed by all you need to do come into your MailChimp account. And you're going to come all the way down here, which will take you into account and settings and it will look like this. You click on extras, API keys, and it will bring you here. So all you need to do API key, click on it. It will create that key for you.

And as you can see, it looks like this, you're going to come back into here you want to get that API key. You're going to copy it super simple. Come back into your king Sumo settings, paste it in.

And what this will do is then this will connect instantly your king Sumo account to your MailChimp account so as soon as somebody enters your giveaway, they're going to get added to your email list which is exciting. The whole point of running this apart from actually getting direct booking revenue is to grow your email list and to grow your social media awareness and this is what we get to do here.

So that's the first thing we're going to use a software called King Sumo do go check it out King we're going to combine it with MailChimp. So if I just come back to our screen very quickly here you will see that in on the Y have got 189 subscribers nice and healthy. My goal with to double this over the course of doing a giveaway, what we're going to do is, mainly, we're gonna have a chat, we're going to see what we're going to give away. And we're going to set it up and it is going to go live and you get to follow on as we go. And I'll show you exactly how to set it up.

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