Welcome to Boostly Podcast Season 11 Episode 33. This is a recap of my Facebook live video where I talked about Google Hotel Ads.
Here's the audio for this episode:
Here's the video for this episode:
Timestamp
00:00 Start
01:00 Big news from Google
02:20 Get a Google Business Listing now
Whilst you’re here
Follow Boostly on the following channels to get more tips, tactics and knowledge on how you can increase your direct bookings
Visual – YouTube
Audio – Boostly Podcast
Transcript from the Episode
In today's lesson, podcast, video, whatever you want to call it, we're going to talk about some big news from Google. So a couple of weeks ago, they announced that they are going to be swapping and changing and revolutionising their Google Hotel Ads program. For those of you who don't know Google Hotel Ads, really simple. Go do a search on Google look for your place on Google business listing, and look at what appears you'll normally see booking.com, Expedia, TripAdvisor, etc, etc. And they pay to be listed on there, they pay per click.
Now there has been a case where some businesses can get in there. But it's very exclusive. You ever got to be a Google Hotel partner, which is very expensive, are you going to do it via your PMS. Now, this is changing massive news, everybody will be able to get a free link within them moving forward. So this is huge. Google business listing drives thousands upon thousands of traffic.
Get a Google Business Listing now
First and foremost, if you haven't got a Google business listing, go and get one, it's free. If you need more help and guidance, just go check out the Boostly YouTube channel, type in Boostly YouTube Google business listing, and I've got a step by step video that shows you how to set it up. But once you've got it, it's so ridiculously powerful. You don't even realize how many people actually see this. And now what you're able to do finally is have a clickable link to your website to your booking engine in Google business listing, in the Google Hotel Ads section and it's free, it won't cost you a penny.
But Google being Google and I love to make money, you can actually pay them to be ranked in the top three. Now the details are still scarce even at this point. But what I recommend for you to do is to check it out keep an eye open, make sure you're subscribed to this channel make sure you subscribe to the podcast make sure you're in the hospitality community. Ensure that you're part of the WhatsApp channel. And then you can get daily text messages and updates when there's big news to share.
Our podcast sponsors
Before you leave
Please go and rate, review and subscribe on iTunes, Spotify Google Play or Anchor or visit Boostly Hospitality Podcast for the full list of episodes!
If you have enjoyed this post and want to feed my caffeine addiction you can “Buy me a coffee” ️