Google Hotel Ads is now a thing.
What was previously reserved for Online Travel Agents, such as Booking.com or Expedia, and for the larger chains, such as Marriott and Hilton, is now available to all. (That is, as long as you are with Eviivo. At the time of writing this September 2017, you need to be signed up with that service to use Google Hotel Ads. In the future, this may change.) Whether you’re currently on Eviivo or not, it’s time to get a lay of the land as far as Google advertising is concerned. To do so, check out my podcast on how to win Google ads.
With this news, I want to explain everything there is to know about Google Hotel Ads and how it could be a massive game changer in the independent hospitality industry.
The main takeaway from this video, which is 18 minutes long, is that with Google Hotel Ads, you can get the visibility that you currently receive by being on the OTAs, but you get to own the booking. I consider this a massive advantage.
I had been struggling to figure out how I was going to present this to my readers, so I invested in a bit of tech and recorded a video on my MacBook. This is the first time I have ventured into this sort of content, so I would appreciate any feedback you may have.
Comment below, or email me at email@example.com.
Also, make sure you come and join the best hospitality community on the internet. I have created a Facebook Group just for independent hospitality owners, where we can share tips, tricks, and advice on how to boost bookings and to share availability. The link to join is Facebook.com/groups/HospitalityOwners.
You can also check out my training videos here.