Get an awareness of social media
“It’s easier because you can just do things and that’s what makes social media so great,” says David.
Wi-Fi is no longer a luxury
Find your personal story
David says that social media isn’t about direct selling. Instead, the audience wants a story. Not only does the Talbot Hotel have a big history, but it is also situated in “Yorkshire’s food capital”. This gives it another good angle and plenty of photo opportunities.
Have a good website
Emails are powerful
Tip: Want to boost your mailing list? Run competitions!
Learn from feedback
Understand Google AdWords