Welcome to Boostly Podcast Season 11 Episode 40. This is a recap of my interview with Chris Taylor and we talked about Instagram and Hootsuite.
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Timestamp
00:00 Start
01:20 About scheduling content
02:30 Why using a third party API will hurt you
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Transcript from the Episode
If you have to schedule content, we use Creative Studio. Yes. And we use Buffer for LinkedIn scheduling. Quite simply, both for Facebook and Instagram. Any external provider that isn't under Zuckerberg's control will automatically have a negative impact in your overall reach and impressions you get. So to name a few: Buffer, Hootsuite, Later, Planoly, Sprout Social, post it part of the total ones that go into my head, all of those will be having a negative impact on your overall reach.
Why using a third party API like Hootsuite will hurt you
The reason why is because if you think about this, from a creator of Facebook standpoint, the only thing that he cares about is you being on his platform. He wants you on there. So he can post as many ads in front of your face as physically possible because that's how he makes his money. So if you're leveraging that by using external applications, He will punish you for it. And they're smart enough to know when that happens. So that is a start, you can compare it post organically and post using a scheduling software you will reach will be significantly reduced is around about a 35% reduction. And that's probably the status internally of our agency at the clients that we work with. And what I would actually say is the even creative studio, there is a slight reduction, it's around about 15 to 20% of your overall reach that you get.
Now the reason why again is even though it's a Facebook built-in, you are still not on the platform posting. And they know it even further because you're using their tool to do it. So there's some I don't know what it is, but there's obviously some sort of code in there. I've tested it with over 250 different posts. And again, from using one account to the other same concept of reach is significantly less. You still need to leverage your time. Like we realize that you can't be on social media at seven o'clock in the morning or eight o'clock in the day every day to put your posts live. If you can, they'll be the best opportunity for you to do it. But at some point, you need to make the decision of is it worth taking the 15 to 20% hit or to have a bit of a life.
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