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3 Ways To Improve Your Website’s Bounce Rate

It’s all about user experience. The more user-friendly your website, the lower your bounce rate. If you regularly check in on your Google Analytics data to see how your property’s website is performing (as you should), then you’re probably keeping an eye on your bounce rate. An acceptable bounce rate is around 40%. If yours …

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Secrets to improve e your site’s speed to reduce your website’s bounce rate

  Learn how to boost your direct bookings! Click here! Do you find that when people visit your website, they leave within seconds and without visiting another page on your site? The speed with which your potential customers leave your site is called Bounce Rate. The reason could be that your website takes too long to load. …

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Working with the OTAs? Let’s learn some pros and cons

Want to boost your direct bookings? Click here! As a hospitality accommodation owner, it is very difficult to escape the influence of the Online Travel Agents. They loom over all of our forays into online marketing, dominating the search engines, seemingly ever-present in the eye line of potential customer’s initial searches. As an independent business, you …

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Guest Booking Process - Step Three Of The 5-Step Series

Guest Booking Process – Step Three Of The 5-Step Series

Want to boost your direct bookings? Okay, it’s time. Step numero 3! Once again, we are talking about the five steps of a guests booking process: the physiological route that your customers take before deciding where to spend their money. In the last two posts, I covered the first two steps: PLAN and RESEARCH. If …

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Trademarking your business – Why it is one of the best ways to boost your direct bookings

Let me tell you about a critical marketing tip that often goes overlooked. Trademarking your property name lets you take the lead on Google when a potential guest searches for your property. Note: As of 1st November 2018 – Google announced that it was scrapping the rule where you cannot bid on a trademarked name on their …

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How to make Facebook work for your business – Workshop

How To Make Facebook Work For Your Business – Workshop

On 27 April, I hosted a workshop with Yorkshire for Business. The focus was on Facebook and how best to use it to market your business in 2017 and going forward. We covered a huge amount of ground and focused on the effective use of Facebook Groups, interactive posts, and Facebook audience insights. We also …

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