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Best ways to use Google Hotel Campaigns

Google Hotel Campaigns: Ways The Google Ads Update Can Boost Your Marketing

Earlier this year, Google announced their new Google Hotel Campaigns feature on Google Ads. This update brings a pile of new features to the platform, integrating hotel advertising into the main service. Google is working hard to improve Google Ads for users. It has already announced planned updates to the service in future. Here are …

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BOOSTLY

3 Ways To Improve Your Website’s Bounce Rate

It’s all about user experience. The more user-friendly your website, the lower your bounce rate. If you regularly check in on your Google Analytics data to see how your property’s website is performing (as you should), then you’re probably keeping an eye on your bounce rate. An acceptable bounce rate is around 40%. If yours …

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Reasons you should invest in CRM for your hospitality business

This guest post comes to us courtesy of Nexon Hospitality!   Within the last few years, Customer Relationship Management (CRM) has become a buzzword in the hospitality sector. But what is it? And how can businesses utilise the full benefits of CRM in 2018?       CRM in hospitality The hospitality industry is encountering …

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Different stages of the booking process and buyer’s remorse: A podcast

This episode is about buyer’s remorse. Buyer’s remorse happens when you’ve done all the hard work, your property has stood out, the guest has decided yours is the place they want to book, they’ve submitted their card details, and they’ve booked with you…and then they cancel. Statistically, a whopping 30% of bookings made through an …

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Secrets to improve e your site’s speed to reduce your website’s bounce rate

  Learn how to boost your direct bookings! Click here! Do you find that when people visit your website, they leave within seconds and without visiting another page on your site? The speed with which your potential customers leave your site is called Bounce Rate. The reason could be that your website takes too long to load. …

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Learn Now get higher rankings and more Booking on late rooms

Boost your direct bookings! Get your act together on Late Rooms If you didn’t know, Late Rooms is the littler Expedia and Booking.com. In the UK especially, last minute bookers are turning to Late Rooms to make a hotel booking. As I have stated in my Booking.com and Expedia blog, it is essential to be on these …

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Do you know Guest Experience Is Most Important For Loyal Customers

Have you ever wondered why a guest returns to see you? CLICK HERE to find out! The guest experience is more important than price when it comes to loyal, repeat customers and recommendations. Have you ever wondered why a guest returns to see you? Is it the price? How about your food? Maybe it is because guests know …

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9 sure short ways to make Online Travel Agents (OTAs) work for you!

Want to know how to optimize your OTA profile? CLICK HERE! The OTAs are powerful, so use that to your benefit! Getting involved with an OTA can be intimidating for independent hotels. Don’t panic! Over the years of managing my own independent hotel in Scarborough, I’ve learned these tips and tricks on how to optimise …

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