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Vikram Singh of Words of Vikram

5 Hospitality Marketing Bloggers You Need To Know

Hospitality marketing is a wide world. In the age of mammoth OTAs dominating the search engine scene, Airbnb cutting into the independent hotel customer base, and technology outpacing the wildest expectations of legacy hoteliers, it’s important to stay up-to-date. Obviously, Boostly should be your first stop! But we’re not the only hotel marketing blog showing …

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Hotel signs can be a great way to boost your direct bookings

Do’s And Don’ts Of Hotel Signage For Effective Advertising

Good hotel signs at the front of your property are important. Though it might seem obvious at first, many hotel and holiday rental owners make mistakes when designing and erecting a sign. Having a great sign can also serve as a useful tool to gain more direct bookings. How is this possible? Well, the most …

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Google Rich Snippets will show extra information about your hospitality business to increase direct bookings

Google Rich Snippets: How They Will Boost Your Hospitality Bookings

Google Rich Snippets are the little pieces of information that appear under the link on Google search results. These snippets can be used to display review scores and star ratings. By including these, you can help make your website stand out from the crowd. This can increase direct bookings and make your website work harder. …

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Use a great property management system to streamline your hospitality business

Property Management Systems: The Top 5 Best for Small Hospitality Businesses

You want a great property management system (PMS) to help make your hospitality business run smoothly. A PMS is a platform that allows hospitality businesses to manage a number of aspects of their service, including reception desks, reservations, check-ins and rates, in one easy-to-use system. These pieces of software make managing reservations quicker and more …

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Network with locals to boost your bookings

Network With Locals: How it can boost your bookings

A great way to boost your bookings is to network with locals. There are many ways you can do this. There are of course plenty of hospitality networking events, and Business.com suggests checking out what insider events are available. You can also consider Facebook groups, social events (such as Airbnb meetups), and directly establishing relationships …

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Best ways to use Google Hotel Campaigns

Google Hotel Campaigns: Ways The Google Ads Update Can Boost Your Marketing

Earlier this year, Google announced their new Google Hotel Campaigns feature on Google Ads. This update brings a pile of new features to the platform, integrating hotel advertising into the main service. Google is working hard to improve Google Ads for users. It has already announced planned updates to the service in future. Here are …

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BOOSTLY

3 Ways To Improve Your Website’s Bounce Rate

It’s all about user experience. The more user-friendly your website, the lower your bounce rate. If you regularly check in on your Google Analytics data to see how your property’s website is performing (as you should), then you’re probably keeping an eye on your bounce rate. An acceptable bounce rate is around 40%. If yours …

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Reasons you should invest in CRM for your hospitality business

This guest post comes to us courtesy of Nexon Hospitality!   Within the last few years, Customer Relationship Management (CRM) has become a buzzword in the hospitality sector. But what is it? And how can businesses utilise the full benefits of CRM in 2018?       CRM in hospitality The hospitality industry is encountering …

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Different stages of the booking process and buyer’s remorse: A podcast

This episode is about buyer’s remorse. Buyer’s remorse happens when you’ve done all the hard work, your property has stood out, the guest has decided yours is the place they want to book, they’ve submitted their card details, and they’ve booked with you…and then they cancel. Statistically, a whopping 30% of bookings made through an …

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