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3 Must-Know Things About Google Ads For Independent Hospitality Owners

Now is an essential time for SME hospitality businesses to stand out from the rest. Many travellers, especially millennials, are choosing independent properties over chains, hoping to get a more local and authentic experience out of their trip. (The rise of Airbnb is playing a significant factor in this trend). The big chains can’t compete …

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5 Ways Hotels Can Use IFTTT to Boost Marketing Efforts

5 Ways Hotels Can Use IFTTT to Boost Marketing Efforts

IFTTT stands for “IF This, Then That” (pronounce it like “gift” without a G). This online service connects apps, devices and services together to make your life easier. It uses “if this, then that” statements, known as “Recipes”, to connect your activities and automate processes. I know what you’re thinking: This sounds really complicated! It’s actually …

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Man on computer who has just had a bad review on TripAdvisor

The 7 Golden Rules To Turn Negative Reviews Into New Customers

Online reviews are powerful. They can reach would-be customers worldwide, quickly and easily spreading the word about your business. But what if you get a negative review? Ignoring a bad review is a dangerous option for a hotel or rental property. The truth is that it doesn’t matter whether the review you get is negative or positive. …

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5 simple tips to improve your ranking on TripAdvisor

TripAdvisor Popularity Ranking: 5 Tips To Boost Your TripAdvisor Ranking & Take Your Business To The Next Level

Isn’t it exhausting to keep up in this world of constant competition? Potential guests are continually looking for top-rated properties. Did you know that approximately 95% of your customers will check a reviews website before booking a stay at your property? Where are your guests going for reviews? In most cases, the answer is TripAdvisor. (Google …

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